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How to Use Intent Data to Level Up Event Marketing

Lusha

Events are still a hugely important part of marketing strategy– 79% of marketers in the U.S. use event marketing to generate leads. But finding the right audience and getting actual quality leads from an event can feel like fumbling around in the dark. Yep, we’re talking about intent signals.

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Splash doubles down on virtual and hybrid events

Martech

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. The offering includes native live-streaming and on-demand capabilities and engagement tools such as Q&A, chat, and polling.

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Q&A: Handling The New Normal With Your Marketing Messaging and Strategy

Biznology

Q: What should marketers do if event marketing was part of their budget and lead gen strategy heading into the year? There have been some great responses from companies who have moved events online. Many employees had simply never been exposed to using Slack, Zoom, or WebEx before.

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From Trade Shows to Virtual Events: The Modern Marketer?s Journey

Leadspace

Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Create Goals for Your Virtual Event Marketing.

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. Welcome Leads Through Webcasts. Drive leads through a promotional video that shines a light on the sign-up benefits. Hosting an upcoming webcast?

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How To Build Your Go-To-Market Strategy

Zoominfo

With the right data and tools, buyer personas can be quantified, allowing automation and integration into tools like CRMs. Organize Lead Sources and Channels Implementing lead generation campaigns is crucial to overall company success. Though no two buyers are exactly the same, they can be grouped into similar behaviors.

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15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in

Smashmouth Marketing

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented. Learn - Study new marketing techniques. Come see what''s working. I didn''t bring an umbrella.

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