Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. of its marketing budget for events. Given that, in this post, we’ll talk about: What B2B event marketing is.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

KoMarketing Associates

SEPTEMBER 12, 2017

However, with the use of automated data capture throughout an event, all of the necessary information needed to follow up with leads is already captured, and marketing teams can trigger real-time campaigns to begin nurturing.”. How is budget playing a role in the event automation technologies marketers are using?

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Only B2B

SEPTEMBER 6, 2023

In the ever-evolving landscape of B2B lead generation , one element has emerged as a game-changer: Intent Data. It excels at identifying those prospects who are actively immersed in the process of researching products or services closely aligned with what your business offers.

Intent Data 62

Intent Data Lead Generation Intent Lead Scoring 62

Metadata

MARCH 15, 2022

Plenty of marketers and salespeople use “demand generation” and “lead generation” interchangeably. The key here is that lead generation is a subset of demand generation. There’s a lot to cover, but here’s our tl;dr version: Demand generation is the process of building an audience across channels.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Webbiquity

MAY 30, 2023

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. 3) Marketing has more responsibility for revenue. But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.”

Marketing Budget 280

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 280

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Binary Demand

JUNE 19, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. But there’s so much more.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. How can it generate more money for their business?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? Read More: How Content Accelerates Lead Generation].

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

PureB2B

MAY 30, 2022

How to Target the Right Buyer in Your Demand Generation Campaign. Different businesses define and approach demand generation in different ways because, at its core, demand gen marketing should adapt to the needs of your specific buyers. Strategic Demand Generation. Event marketing. Marketing Intent Data.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Read More: Top Marketing Conferences in 2021 ]. But, what about lead generation? Focus on true channel engagement.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Boost the visibility of your company or product launch. Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

PureB2B

MAY 30, 2022

How to Target the Right Buyer in Your Demand Generation Campaign. Different businesses define and approach demand generation in different ways because, at its core, demand gen marketing should adapt to the needs of your specific buyers. Strategic Demand Generation. Event marketing. Marketing Intent Data.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Webbiquity

DECEMBER 31, 2020

Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. POS marketing is any kind of marketing material you use at your point of sale, or checkout.

Promotion 256

Promotion POS Business Paid Search Agency 256

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Encourage User-generated Content. BOOK ME TO SPEAK AT YOUR NEXT EVENT!

Planning 100

Planning Content Marketing Generation Content 100

Webbiquity

FEBRUARY 16, 2023

This has caused a rise in the amount of digital content B2B organizations generate. Podcasts have become a popular channel for promoting B2B marketing thought leadership, improving brand awareness, and networking with clients. But choosing what kind of content you produce is vital to set your company apart from the competition.

Trends 311

Trends B2B Marketing B2B Thought Leadership B2B 311

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You may want to think again.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Video marketing has other benefits beyond distribution and traffic generation.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Business email address Subscribe Processing. Look at the data. Get MarTech!

Optimization 111

Optimization Ideal Customer Profiles Customer Surveys Communities 111

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. All companies working in B2B sales can benefit from hosting events to generate more leads. All companies working in B2B sales can benefit from hosting events to generate more leads. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Martech

JANUARY 10, 2024

Here’s an example from Brianna Miller, director of marketing and demand generation at Protenus. Her presentation at MarTech focused on marketing work management solutions. It’s always better to show examples and case studies of the process and how it worked to solve a real-life business problem. In your inbox.

Conference 116

Conference Tips Work Management Marketing Management 116

Sword and the Script | B2B

MAY 21, 2024

Among offline channels, event marketing (17.1%), sponsorship (16.4%) and TV (16%) were the top channels for investment.” The survey announcement suggests AI, and particularly generative AI, will be what saves CMOs. Second, just 10 months ago, in August of 2023, Gartner placed generative AI at the “ peak of inflated expectations.”

Paid Content 72

Paid Content CMO Paid Search Agency Spending 72

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. In doing so, those brands can uplift event marketing by integrating the content that has proven most effective at driving conversions and revenues.

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

SmarkLabs

NOVEMBER 18, 2019

Demand generation is what a brand does to create awareness and interest. It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. Isn’t that just lead generation? Unlike lead generation, demand gen in and of itself doesn’t involve a deal or a follow-up.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

ANNUITAS

JUNE 24, 2014

The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. However, it seems they are not actually building events into the plans and executing as needed in order for them to be effective. How to integrate events into a Demand Generation Strategy?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

Marketing Insider Group

DECEMBER 8, 2020

Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads. However, they also traditionally spend a substantial amount on event marketing and sales travel.

Digital Transformation 269

Digital Transformation Marketing AI Work Management Marketing Management 269

SnapApp

AUGUST 22, 2018

But what they don’t know is that most of what they are thinking of when they think about marketing in general actually falls under the category that us savvy marketers would call demand generation marketing. What is Demand Generation Marketing? How does interactive content support demand generation?

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70