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The 22 Best Virtual Event Platforms

Webbiquity

A tool to manage and produce conferences, workshops, and other virtual events. Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Average user rating: 9.35. Total reviews: 100. Average user rating: 9.20.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. Let’s discuss how to support sales from different roles.

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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. If something goes wrong, attendees and management notice right away. Event management is teamwork.

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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

More competencies required including content marketing, social, and operations. The advent of MarTech and data-driven marketing. Digital also altered marketing’s relationship with sales and increased the importance of marketing to the business. The business manages the workforce. IT is like HR.

CMO 201
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How to find new customers and increase sales

Rev

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Sales prospects have high expectations as well. How can marketers efficiently meet both buyer expectations and their own corporate objectives? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. And communicate the business benefits?