B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. As Miles notes, journalism is often biased in hidden ways by PR and marketing. That distinction isn’t always clear.

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Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Hubspot

MAY 4, 2017

However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Something has to give in this scenario, which means an increasing percentage of journalistic output is reliant on the information fed through by PR.

Advertising Agencies 73

Advertising Agencies PR Paid Search Agency Advertisements 73

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

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Link Building PR Lead Scoring Lead Ranking 204

Content Standard

JULY 28, 2017

Propelled at least in part by increased access to information in the digital age, today’s customers—and, in particular, millennials—see themselves as carrying influence in the form of their wallet. In general, the larger consumer population’s growing wariness of ethical branding can be boiled down to three key factors.

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Ethics Campaigns Brand Identity Branding 41

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Public Relations 76

Public Relations PR Press Conference 76

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here.

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Content Marketing Institute

AUGUST 31, 2023

Zontee Hou, director of strategy, Convince & Convert Don’t: Overlook AI’s legal, ethical, or quality implications Bias and ethical concerns are associated with generative AI, and there are legitimate concerns over quality, authenticity, security, and privacy. and you’ll see exactly what points your content needs to address.

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Marketing AI Content Marketing Planning Ethics 114

Navigate the Channel

MARCH 6, 2023

Here are five suggestions (and two truths) you can implement to make the most of your PR efforts: Let’s start with the truths because if you get those wrong, all the other ideas will drift aimlessly and hit or miss haphazardly. Internal communications/PR comes first. Truth #1 There is no general public. Think about it for a minute.

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Public Relations Lock-In Work Management PR 65

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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PR Social Media Paid Content Media 162

Zoominfo

OCTOBER 25, 2019

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Let’s consider the statistics ( source ): More than half of millennials would defend a socially and ethically conscious company if people spoke badly about it. Ethical labor practices. 71% of U.S. Economic responsibility.

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Ethics Lead Ranking Resource Management Paid Search Agency 174

Walker Sands

OCTOBER 12, 2021

The same goes for my Walker Sands colleagues who have also made the move from the newsroom to PR, and we’ve made it our mission to help our clients avoid committing the same mistakes. Bad PR pitches do the exact opposite of their goal. The SPJ Code of Ethics is a good place to start.).

Ideal Customer Profiles 94

Ideal Customer Profiles Public Relations PR Ethics 94

Scoop.it

OCTOBER 12, 2023

Content Curation Explained Content curation is a process where you gather relevant information from third-party sources and share it with your target audience to foster engagement. Image Source Content curation also serves as a great PR tool and helps expand your network. First and foremost, it’s what makes the process ethical.

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Curation Ad Frequency Content Marketing Content 101

Zoominfo

OCTOBER 25, 2019

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Let’s consider the statistics ( source ): More than half of millennials would defend a socially and ethically conscious company if people spoke badly about it. What constitutes ‘ethical labor practices’ from their perspective? 71% of U.S.

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Ethics Lead Ranking Resource Management Paid Search Agency 130

Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. For B2B and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. This all applies to them, too.

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Conference Generation PR Peer-to-peer 108

Thinkers360

MAY 19, 2024

Earley Information Science Founded in 1994, Earley Information Science is a professional services firm focusing on structuring and organizing data – making it more findable, usable, and valuable. For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

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Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Marketing Craftmanship

NOVEMBER 18, 2013

But there are two major reasons – involving credentials and values – why PR still does not, and may never, sit there. PR Lacks Credentials : Notably, the profession has no accepted body of knowledge, and lacks professional standards of practice that are supervised or enforced. PR’s Plan to Earn a Seat at the Table.

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Public Relations Work Management PR Ethics 100

Brandpoint

JULY 8, 2019

The PRSA Classics are essentially the Grammys but for PR professionals. Over the course of the evening, which took place in early May, 38 awards in total were presented to various PR companies. There were also a number of individual achievement awards, as well as scholarships awarded to up-and-coming students in the PR industry.

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Conference PR Storytelling Public Relations 107

Brandpoint

JUNE 23, 2021

In a recent effort, Annette Albrecht, Brandpoint’s Business Development Director , said, “The team at Finn was very prepared and provided us with the most incredible background information and outlines of what they were hoping to accomplish.”. But it’s never meant to hide what the content is … you’ve provided really helpful information.”

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Advertising Agencies Paid Search Agency Campaigns Ethics 112

Contently

APRIL 12, 2019

Our relationship to information has been fundamentally altered by the rise of grifters, scammers, and fake news. ” That commitment to envisioning a more ethical fashion industry is starting to pick up support. Target audiences have more company information at their fingertips than ever before. Honesty is everything.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

GreenRope

DECEMBER 10, 2019

Ethical behavior and brand values also have a monumental impact on the overall customer experience. Another ethical issue which is hot on Stephanie’s radar is the impact that misleading reviews have on the customer experience. Equally detrimental to customer relationship building is the misuse of confidential information.

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Ethics Phishing CAN-SPAM Broadcasting 52

Convince & Convert

MAY 22, 2013

Never before has there been a generation so globally plugged in and so informed. If a brand can ethically earn favor from influencers, then Brian Solis ’ one-to-one-to-many process of communication is leveraged. So we examined deeper…. iGen is a generation born with consumer-driven capitalism at its core and altruism at its heart.

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Peer-to-peer Generation Public Relations Ethics 158

Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. For B2B, B2C and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. Are you thinking about the Alpha Generation?

Conference 48

Conference Generation PR Peer-to-peer 48

ClearVoice

NOVEMBER 27, 2018

Over countless assignments as a freelance journalist, I’ve worked with hundreds of publicists to provide everything from expert commentary and product information to media stays at dozens of resorts around the globe. I was losing track of deadlines and follow-ups, and realized just how vital publicists were to my everyday workflow.

PR 81

PR Ethics Work Management Ad Agencies 81

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. While free data sets can be a treasure trove of information for your content, keep in mind that they’re not always the simplest to work with. Unlike surveys, though, it’s completely free. Conclusion.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. While free data sets can be a treasure trove of information for your content, keep in mind that they’re not always the simplest to work with. Unlike surveys, though, it’s completely free. Conclusion.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Porch Group Media

JUNE 23, 2020

According to the survey, “Our survey data also supports that things are moving towards customer centricity based on data insight, while marketing strategy, PR and pure sales growth take a back seat. Many of our clients had lists that didn’t have email addresses or had out-of-date information. Digital Marketing and COVID-19.

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Work Management Paid Search Agency Marketing & Strategy Ethics 64

ClearVoice

JANUARY 3, 2019

Remaining in contact, being truthful and maintaining a high level of ethical standards are among the many responsibilities a wordsmith has when managing their time and stories with various publicists. Be communicative with questions that need to be answered, timelines that need to be met, and information on the story subject.

Work Management 58

Work Management Public Relations Ethics Press 58

Content Standard

MAY 17, 2018

We share information and stories, opportunities and promotions, experiences that welcome in new audiences and support our long-standing crowd. For a while now, Ally has hosted a rather robust content hub with useful information for understanding and handling finances. But the formula is far from clean. “Times have changed.

Work Management 47

Work Management Marketing Management Service Ethics 47

Walker Sands

JUNE 17, 2021

As marketers and comms professionals, it’s March’s belief that we need to highlight the positive impact AI is having and can continue to have, while debunking myths and tackling difficult conversations, like ethics and privacy. Sophos’ PR program helps create awareness of Sophos as a leading next-gen cybersecurity company. Health Tech.

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Marketing AI Paid Social Agency Advertising Agencies Paid Search Agency 52

Hubspot

OCTOBER 3, 2019

However, public relations (PR) is a constantly evolving industry. That's why attending conferences and events should be a priority for all PR professionals. When you begin looking for PR conferences to attend, keep in mind that they don't need to have a public relations focus. Crisis communication is an important PR tactic.

PR 14

PR Conference Public Relations Peer-to-peer 14

Stevens & Tate

NOVEMBER 25, 2019

.” However, their brand identity and brand image are currently quite different from each other after numerous massive PR failures regarding their customer service. Keeping that in mind, the following are a few ways to build and maintain a positive brand image: Spread your message via PR. Businesses have always.

Brand Identity 72

Brand Identity Branding Public Relations PR 72

Bluetext

JUNE 30, 2023

These tools analyze complex data sets, identify patterns, extract valuable insights, and present it in a visual format that’s easy to digest and make informed decisions from. And with the overconsumption of content in today’s world, who doesn’t want help making well-informed, smart decisions?

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Marketing AI Storytelling User-Generated Content Lead Ranking 26

Biznology

APRIL 14, 2014

Is ethical – 60% versus 29%. More information on how to rejuvenate your brand trust is in our website: www.ThePathfinderGroup.net. Treats employees well – 58% versus 29%. Puts customers before profits – 56% versus 27%. Acts responsibly to a crisis – 56% versus 28%. Transparent and open – 56% versus 27%.

Branding 80

Branding Brand Identity Peer-to-peer Ad Building 80

Moz

DECEMBER 17, 2019

Links from digital PR campaigns. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs. Digital PR link building. Paid links. Like, really cool.

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Link Building Ad Building Outreach Domain 67

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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Marketing AI Paid Content Work Management Marketing Management 129

B2B Memes

NOVEMBER 29, 2011

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. So I got into PR for awhile and then migrated to sales and then marketing. Related posts: Wine, Roses, and Oil: PR and the Truth.

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Content PR Social Media Ethics 100