Marketing Insider Group

MARCH 11, 2024

In today’s environment, your digital presence offers the best opportunities for generating leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Your visitors won’t find your brand if you can’t catch the attention of search engines. How do you know?

Top of Funnel 267

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Leads 267

Convince & Convert

SEPTEMBER 1, 2017

As social media has enabled the wide sharing of ideas by way of articles, photos, and videos, the question of who owns what ideas is only intensifying. In the social media era, the question of who owns what ideas is only intensifying. Publisher logos on articles on searched news. Click To Tweet.

Social Media 163

Social Media Media Thought Leadership Content 163

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy. Here is why! Ads on the Go.

Social Media 99

Social Media Social Marketing Media Trends 99

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Digilant

FEBRUARY 22, 2023

Over the next five years, the overall portion of social media in marketing budgets is estimated to increase to 24.5%. Rather than flipping through TV channels searching for something to watch, they log in and stream exactly what they want to see. What does all of this mean for advertisers? What’s Next? Budget accordingly.

Paid Content 52

Paid Content Social Media Advertisements Advertising 52

Hubspot

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? What is social prospecting? The Best Social Media Channels for Prospecting in 2022.

Social Media 70

Social Media Advertising Channels Peer-to-peer Cold Calling 70

Sprout Social

MARCH 19, 2020

If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media. But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . More often than not, research starts with a Google search these days.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Content4Demand

MAY 12, 2021

They’ve praised the app for its ability to bring people together in a more transparent and collaborative environment. With a simple search, you can see what chats are happening on any given day. Or you can search for groups and conversations that align with any topic you could possibly want. Start by listening.

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Convince & Convert

SEPTEMBER 1, 2017

As social media has enabled the wide sharing of ideas by way of articles, photos, and videos, the question of who owns what ideas is only intensifying. In the social media era, the question of who owns what ideas is only intensifying. Publisher logos on articles on searched news. Click To Tweet.

Social Media 112

Social Media Media Thought Leadership Content 112

Webbiquity

JUNE 20, 2023

Film them in their natural environments, e.g. their office, production floor, or workspace, to create an authentic connection between the viewer and your satisfied customers. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Martech Advisor

FEBRUARY 26, 2020

Digital marketing solutions have become increasingly collaborative and now integrate diverse channels like social media platforms and email marketing to craft bigger, better campaigns to improve customer experiences. Social cloud is the latest kid on the block. What Exactly Is a Social Media Cloud?

Social Media 104

Social Media Enterprise Management Social Marketing Work Management 104

Convince & Convert

DECEMBER 14, 2017

The Social Side of Educators. They catch up on social media just like the rest of us. So for companies that want to speak to educators, there’s no better place than social. In many ways, social media is the perfect marketing medium for reaching educators. Teachers are humans, too. Click To Tweet.

Social Media 116

Social Media Media Marketing & Strategy Advertising Agencies 116

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Most salespeople were trained for in-person sales, making some of their training obsolete in their new work environments. Creating a Productive Work Environment.

Organization 305

Organization B2B B2B Sales Training 305

KoMarketing Associates

MARCH 5, 2015

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Valasys

FEBRUARY 20, 2023

Social media platforms are witnessing an increase in users year after year. Approximately 59% of people worldwide use social media, and the average daily usage of social media is 2 hours 31 minutes, as reported by a survey. However, there is no auto-posting, social inbox, or influencer search.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Webbiquity

APRIL 30, 2020

It’s vital to do all we can to keep our businesses as well as our bodies healthy in this challenging environment. Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Image credit: Patrick Tomasso on Unsplash.

Tools 232

Tools Social Media Social Networks Work Management 232

ClearVoice

MARCH 25, 2022

Learn all about this socially relevant holiday and more in our Socially Relevant Holiday Observance article , and incorporate special days into your social media marketing campaigns. The most recent social media updates you’ll want to know. Facebook App updates: Facebook Reels makes its debut globally.

Social Media 52

Social Media Facebook Media Youtube 52

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Total reviews: 28. Average user rating: 8.67.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Content Standard

DECEMBER 22, 2017

All year, I’ve watched changes in social media—from the way users interact with each other to the fundamental mechanics of the platforms—completely reshape the way my favorite platforms feel and operate. Trust has become the audience currency of the day , and social media platforms are scrambling to find ways to earn that trust.

Transparency 106

Transparency Social Media Social Marketing Media 106

Convince & Convert

DECEMBER 19, 2014

Whether it’s search, whether it’s email, I’m a big believer in those. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). julierhopkins Tweet This.

Social Media 131

Social Media Skype Media Gartner 131

Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. Check their Amazon app or social media sites for reviews from other customers. One way to do this is by doubling down on social media marketing. For example, a customer might: Discover a product while browsing videos on YouTube.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

Launch Marketing

OCTOBER 18, 2023

Testing after the launch is a great tactic for double-checking in the live environment. Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Here are a few things to check so your website is optimized for search engines.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

EveryoneSocial

APRIL 2, 2019

Now that we are in a modern digital era, building your employer brand on social media has become a standard practice among organizations. Yet, not only is it becoming more of the norm, but it’s also necessary for companies to invest time and resources into employer branding on social media. Employer Brand + Social Media.

Social Media 89

Social Media Ad Building Branding Brand Identity 89

Digilant

APRIL 10, 2020

Some of my screen-time was spent talking on the phone, texting, checking my email and using Slack; a lot of my time was spent on social media; and – surprisingly very little time was spent streaming shows or movies. We’re in a quick-moving environment with changes happening every day. Here’s what I found.

Social Media 52

Social Media Media Cost Per Thousand CPM 52

Digilant

APRIL 10, 2020

Some of my screen-time was spent talking on the phone, texting, checking my email and using Slack; a lot of my time was spent on social media; and – surprisingly very little time was spent streaming shows or movies. We’re in a quick-moving environment with changes happening every day. Here’s what I found.

Social Media 52

Social Media Media Cost Per Thousand CPM 52

Navigate the Channel

FEBRUARY 5, 2024

Furthermore, they aren’t willing to stick around at a company that doesn’t offer competitive wages, benefits, or a work environment that fosters growth. Using social media platforms as a job recruitment tool is one option. Here is what you need to know about social recruiting in 2024. Why does this matter?

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Martech

APRIL 19, 2024

This shift toward a privacy-first environment has led to significant organizational restructuring for over 80% of companies. Confidence in data accuracy from key partners is also falling, including from social media (59%), programmatic (57%) and ad serving companies (52%).

Paid Search Agency 103

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 103

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 140

Social Media ROI Media Correlation 140

Convince & Convert

DECEMBER 19, 2014

Whether it’s search, whether it’s email, I’m a big believer in those. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). julierhopkins Tweet This.

Social Media 95

Social Media Skype Media Gartner 95

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. When users search that title, their domain will be the first search result. Plan ahead.

Social Media 92

Social Media Media Marketing & Strategy Paid Search Agency 92

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

Social Media 100

Social Media Media PR Digg 100

TaylorMadeIn KEW

AUGUST 6, 2017

I don’t have a steady pay check and, having spent the bulk of my career in a corporate environment, that can be uncomfortable for me. And purposely shutting out social media during that time? For me, 2014 was the year that I began seeing real traction with social media professionally. In search of Serendipity.

Social Media 67

Social Media Media Opinions Social Marketing 67

Marketing Insider Group

MARCH 31, 2020

Quick Takeaways: Taking the lead in digital marketing is essential for businesses in 2020’s high-tech marketing environment. With investments in voice search, customer experience, employee activation, personalization, and account-based marketing, businesses will be poised to take full advantage of cutting-edge marketing technology.

Trends 352

Trends Work Management Peer-to-peer Marketing Management 352

Televerde

MAY 24, 2018

Social media: the virtual marketplace. The advent of social media has given marketing and sales new ways to connect to prospects and clients. At the same time, social platforms enable sellers to provide thought leadership, build a social footprint and share the value and functionality of their services and solutions.

Social Media 40

Social Media Social Marketing Media SME 40

Circle Studio

JULY 5, 2018

Viewers scroll through their feeds searching for visually-stimulating eye candy, making Instagram the perfect platform for hands-on industries like architecture, engineering, and construction to share their everyday experiences. Building products , equipment manufacturers , and publications for the built environment are all over Instagram.

Social Media 88

Social Media Peer-to-peer Social Marketing Advertising Agencies 88

Sprout Social

APRIL 17, 2024

Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. Sprout Social Sprout Social is a social media management platform with an integrated chatbot builder.

Paid Search Agency 104

Paid Search Agency Marketing AI Work Management Marketing Management 104