Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. of respondents said they have revenue goals tied to content (granted, this audience skews toward larger enterprises). ” Videos (13.2%) are the third-most common type of content created.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Martech

APRIL 23, 2024

It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place. The consequences of hiding metadata, ontologies, application code or business processes could mean your assets or procedures are not easily transferable to other platforms. Have you done your research?

Enterprise Management 107

Enterprise Management Work Management Marketing Management Vendors 107

Navigate the Channel

DECEMBER 7, 2023

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. LinkedIn is the most effective platform for B2B leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Scoop.it

APRIL 11, 2024

Webinars provide a platform for real-time interaction between your brand and its audience. It’s an ideal platform to introduce your brand’s offering to prospective customers. But a webinar makes the process feel more personalized and credible: A video conference is the closest communication alternative to an in-person conversation.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Salesforce Marketing Cloud

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. But major challenges remain.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Types of Enterprise Sales Tools 2. Top 10 Enterprise Sales Tools 2.1 Contents 1. Humanizing Sales Enablement 1.1 Salesforce 2.2

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Check out the video below from CMWorld 2019 for a good overview. Enterprises are likely to opt for Salesforce. They are powerful platforms that often combine a variety of tools. Image: Insightly.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Martech

SEPTEMBER 7, 2022

That’s a huge market attracting enterprise tech companies and investors alike. To get to the heart of what enterprise B2B marketers need to care about when it comes to the metaverse, we need to follow the money. Although building an immersive workplace solution, Meta will never succeed in the enterprise space.

Enterprise Management 113

Enterprise Management B2B Marketing B2B Marketing Management 113

Biznology

JANUARY 20, 2022

Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products. This is a problem for sellers of innovative B2B products and services like enterprise technology solutions. Configuring a video library for a better customer experience. Providing a table of contents.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Are they showing us our “must-have” features? Click here to download!

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Martech

DECEMBER 26, 2023

Organizations realize that for more challenging issues, customers want to have the ability to connect with a human,” said Keith Kirkpatrick, research director, enterprise applications for The Futurum Group. The technology can be used to power transcription and make video more successful.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Thinkers360

MARCH 8, 2024

Join Enterprise Lite to work with all of these Business Continuity influencers! Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Martech

JUNE 29, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. XFactor.io’s MIKEY is a first-of-its-kind AI platform for driving revenue-based growth decisions at scale. Vyond’s Vyond Go is an AI-powered script and video creator.

Marketing AI 101

Marketing AI SMS User-Generated Content Customer Surveys 101

Martech

NOVEMBER 10, 2021

Leading video software platform Vimeo has announced that it will be acquiring Wibbitz, a video creation suite for enterprises, and WIREWAX, a video platform offering integrated shopping technology. They will help brands drive better outcomes with more creative marketing solutions. Why we care.

Planning 100

Planning High Quality Lead Paid Search Agency Video Marketing 100

Anyword

APRIL 18, 2024

The Customer’s Challenge: Scaling Content Without Losing Their Brand’s Soul Our customer, a leading enterprise software company, needed a responsible way to scale content quickly. “We One of the most transformational use cases has been creating web copy summaries to go with our customer videos,” they said. “It It’s a huge time saver.”

Lead Ranking 52

Lead Ranking Software Generation Paid Search Agency 52

Martech

MAY 4, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It is a feature of Crowdsail, “a surprise and delight platform for companies to easily interact with fans on social media.” Get MarTech! In your inbox.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

Martech

SEPTEMBER 3, 2021

Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. While some of the most sophisticated enterprises have figured out how to effectively manage assets, some of you are just starting out on this journey. DAM pain points: A quick quiz.

Digital Asset Management 127

Digital Asset Management Enterprise Management Work Management Marketing Management 127

Martech

JANUARY 11, 2024

Perhaps most importantly, the new TechTarget will be awash in first-party data from people researching business technology purchases across a sizable portfolio of web properties, analyst firms and digital platforms. How did we get here? Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers.

Marketing Proposals 104

Marketing Proposals B2B Buyer Intent Acquisitions 104

Martech

DECEMBER 6, 2023

This upheaval led some to question the longevity of ChatGPT , OpenAI’s flagship platform, without Altman at the helm. And while there are other AI models and platforms, OpenAI’s tools are among the best. PlayPlay : This tool helps you create videos using still images, video clips, text and animations in a flash.

Marketing AI 107

Marketing AI Enterprise Management Ethics Sample 107

Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. More enterprises will adopt composable infrastructure. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. These days, there is a trend in content marketing of teams using platforms like Writesonic and Jasper.ai, as well as content professionals, to speed up content creation. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Thinkers360

MARCH 31, 2024

Join Enterprise Lite to work with all of these analysts and influencers! Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

DECEMBER 6, 2022

For example, an.mp4 (video) file uploaded to your DAM may be “about” your company’s latest service offering. Other data that describes the “aboutness” of the file might be: Which software the video was created in. The campaign for which the video was deployed. What date and time the file was finalized. Are tags metadata?

Tagging 111

Tagging Digital Asset Management Enterprise Management Work Management 111

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. They forecast by the end of 2024, 70% of these technology providers will add Generative AI capabilities to their platform (75% probability). Copyright © 2023 Aragon Research Inc. and/or its affiliates.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Martech

JANUARY 11, 2024

Swarovski’s ​​AX Visio 10×32 uses AI to identify more than 9,000 birds and other species and takes photos and videos. Mintel’s Mintel Leap is a generative AI platform that provides research and recommendations on people, products and categories based on Mintel’s expertise. Get MarTech! In your inbox.

Marketing AI 107

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 107

Thinkers360

APRIL 20, 2024

Join Enterprise Lite to work with all of these Retail influencers! Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Thinkers360

MARCH 22, 2024

Join Enterprise Lite to work with all of these analysts and influencers! Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Vidyard

SEPTEMBER 14, 2021

Video has now taken the place of those sit-down meetings. We can still be face-to-face with video, look our clients in the eye, and connect with them safely and securely. 4 Types of Videos for Financial Services 2.1 Webcam Videos 2.2 Screen Share Videos 2.3 Hybrid Videos 2.4 Video Playlists 3.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Martech

APRIL 5, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why are these platforms important? Proprietary identity graph. Client ownership of first-party data.

Mobile Advertising 112

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 112

ClickZ

JUNE 19, 2023

This is why search engines such as Google offer up new tools to help you with this and why technology platforms offer up integrations into multiple types of data sources and GA4. Google Analytics 4 puts event tracking front and center, empowering businesses to monitor a range of user interactions, from video engagement to file downloads.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Martech

APRIL 7, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Botify Assist is a collection of ChatGPT-powered tools for Botify’s enterprise SEO platform. ToqueAI has added GPT-4 to its content creation platform.

Product 113

Product Enterprise Management Copywriting User-Generated Content 113

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). TikTok is a storytelling engine Video content has been the number one consumed media globally for several years.

B2B Marketing 120

B2B Marketing B2B Enterprise Management Paid Search Agency 120

Martech

APRIL 28, 2022

Enter XR – extended reality – where avatar-based platforms can help make you feel more connected and provide a much richer experience. Why not try some of the platforms I’ve been writing about over the years to help me maintain my closest friendships and professional connections? lisapeyton.

Paid Search Agency 97

Paid Search Agency SMB Ideal Customer Profiles Blast Campaigns 97

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

TrustRadius Marketing

JULY 10, 2022

Given that SaaS products at the enterprise level come with an extremely hefty price tag, selecting the right one is vital. Enterprise companies need to ensure that the corporate LMS they select is equipped to handle their needs across departments and at scale from day one. . ” What do Enterprises Need From an LMS?

Enterprise Management 98

Enterprise Management Budget Programs Training Lead Ranking 98