ClearVoice

OCTOBER 17, 2018

We — and everybody else — have been telling you for a while that channels are optimizing for video more and more in recent years because users are more likely to engage with videos than with any other content. As you might expect, Facebook and Instagram make up a huge part of the video ad spend market.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

KoMarketing Associates

SEPTEMBER 16, 2020

The graphic below, from the 2020 State of Account-Based Marketing Survey outlines how highly buyers and consumers value personalized content and personalized experiences. eMarketer reports that “US B2Bs will spend $8.14 If the economy has not improved or has gotten worse, senior staff may trim travel budgets to optimize budget.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

JANUARY 27, 2014

As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Industry statistics and studies are also available to help you better understand the market. Here are a few places worth checking out: eMarketer. For many B2B marketers, social media doesn’t seem to be worth the time and money.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

readwrite

DECEMBER 17, 2021

Programmatic is the most important trend to keep an eye on, since it is part of advanced marketing automation tools. According to eMarketer , programmatic will account for 88.2% CTV, audio and dynamic ad creatives will define programmatic. of all digital display ad spend by the end of 2021.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

markempa

JUNE 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A dilemma faced by many senior executives is whether to put more money into sales or into marketing.

Lead Generation 120

Lead Generation Generation Optimization Leads 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Add Jay: https://plus.google.com/110720576611232766643. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Huptech Web

MARCH 2, 2023

It is no secret that social media has revolutionized how businesses approach online marketing and have become an integral part of their marketing strategies. Almost half of the internet users in the country shop on social networking sites, according to eMarketer.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link].

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JUNE 13, 2013

For B2B marketers looking to expand their expertise in social media, this is an excellent group to help them do so. There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network. eMarketing Association Network – 525,073 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

chiefmartech

JUNE 28, 2016

Web and Email Marketing Specialist. eMarketing Specialist. Digital Marketing Strategist. eMarketing Manager – CRM. SVP of Operations/Digital Marketing. Head of Digital Marketing/eCommerce. IS Digital Marketing Project Manager. E-commerce & Online marketing manager. Head of Digital.

Marketing Management 55

Marketing Management Paid Search Agency Sample Emarketing 55

Webbiquity

FEBRUARY 2, 2011

How can you optimize your content for search? Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Adobe Experience Cloud Blog

JANUARY 21, 2016

Social Media Marketing: Google is going to feel the pressure from social media advertising. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but Mike Tomita, Online Marketing. From there, continue to fine-tune and optimize your campaigns.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

readwrite

DECEMBER 17, 2021

CTV, audio and dynamic ad creatives will define programmatic Programmatic is the most important trend to keep an eye on, since it is part of advanced marketing automation tools. According to eMarketer , programmatic will account for 88.2% of all digital display ad spend by the end of 2021.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

Programmatic is the most important trend to keep an eye on, since it is part of advanced marketing automation tools. According to eMarketer , programmatic will account for 88.2% CTV, audio and dynamic ad creatives will define programmatic. of all digital display ad spend by the end of 2021.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Digilant

NOVEMBER 15, 2018

As a result, healthcare marketing executives are encountering myriad new complexities, like keeping pace with technology adoption, generating a steady stream of news to fill social media channels they never used before, and addressing the ongoing challenges of targeting the right audiences without being limited by scale.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management Marketing Management 40

Webbiquity

APRIL 26, 2010

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Customer Experience Matrix

SEPTEMBER 3, 2009

Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. blogs are probably growing more slowly than other social media, but they still account for a substantial portion of online activity. for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

markempa

AUGUST 7, 2006

During this event, I will share my perspective on the most critical – and often overlooked - factors in successful lead generation including: How to align sales and marketing to optimize the number of leads Developing Universal Lead Definition (ULD) and ideal customer profile (ICP) Improving lead management to convert more leads to sales Building, (..)

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

Ambal's Amusings

DECEMBER 17, 2009

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! In much of the work I’ve done this year with corporate marketers, it’s become clear that much of what they think they know about their prospects is limited or has become outdated. Ardath Albee's Tip. " Tom Pick's Bio.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

NOVEMBER 2, 2009

One area clearly is organic search engine optimization (SEO). While it isn't necessarily cheap, it's inexpensive in comparison to most other types of online marketing and advertising programs, and nothing is more effective at drawing targeted website traffic at the time prospects are looking.

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

markempa

MARCH 8, 2006

Watch the recorded webcast archive now During this webcast, I will share the most critical – and often overlooked - factors in successful lead generation including: How to combine sales and marketing to optimize the number of leads Preventing lulls in your sales cycle Developing Universal Lead Definition (ULD) and ideal customer profile (ICP) Building, (..)

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Hubspot

JANUARY 7, 2014

As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 2) Inbound Marketers - For Marketing Professionals. Why This Group Is Awesome.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

markempa

JUNE 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Optimizing Lead Generation - Whats the Payback? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

NOVEMBER 14, 2005

In the task of converting inquiries to leads and ultimately in determining return on investment, your web site log files are an important tool for measuring to what extent search engine optimization is working.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Why Most B2B Sites Fail to Convert Sales Leads | Main | Optimizing Lead Generation - Whats the Payback?

PR 120

PR Lead Generation Rules Generation 120

Webbiquity

MAY 3, 2011

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Angie Schottmuller.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

MAY 18, 2007

Marketing and sales can work together on standardizing and documenting their lead generation and sales process so that what is happening can be easily tracked and measured. Develop a marketing program that helps the sales team sell at a personal level. Use your huddles to introduce new sales people to the marketing team.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JANUARY 19, 2006

Focus on developing the optimal mindset first, then strategies, and finally tactics. Focus on developing the optimal mindset first, then strategies, and finally tactics. Again, I encourage you to resist the temptation to follow the crowd thats reacting to each hot new lead generation tactic.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Hubspot

JANUARY 21, 2011

Inbound Marketing levels the playing field by rewarding quality of content instead of size of marketing budget. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Social Media Marketing Kit.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

markempa

JUNE 7, 2005

To optimize lead generation ROI - marketers must strive to give thirsty sales people (those who are motivated to follow-up) only filtered water (qualified leads) that has been treated with reverse osmosis (a universal lead definition ).

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100