QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04]

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

ClearVoice

JULY 6, 2021

Approximately 67% of marketers develop social media videos. YouTube video stats. More than 70% of viewers say YouTube makes them aware of new brands. YouTube viewers say they are 4 times as likely to use the platform to find additional information about a brand, service, or product. YouTube ). Wyzowl ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. The good news? Why Go it Alone?

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

illumin

APRIL 25, 2024

billion growth projection in 2024 according to eMarketer. Mass media and networks also have their own OTT services such as Disney+ or television networks like HBO and CBS a few names amongst many more. Examples include YouTube, Pluto TV, and Tubi. Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4%

Cable 98

Cable Television marketing Mobile Advertising Broadcasting 98

Content Standard

APRIL 26, 2018

There is no scarcity of data, predictions, or opinions about social media trends. But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets. Similarly, while Google lost a bit of traffic, they still hold the lion’s share of the search market.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Bloggers are writing longer articles but are publishing less often ( Orbit Media Studios ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. eMarketing Association Network. Inbound Marketers – For Marketing Professionals. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S advertisers will spend about $38.83

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. eMarketer ). 9 B2B Social Media Marketing Stats and Facts. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

ClearVoice

OCTOBER 17, 2018

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. eMarketer predicts that Facebook will continue with double-digit growth yearly through 2020. eMarketer estimates that almost half of U.S. The three trends Andrea discussed include: Going live.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Buffer

APRIL 29, 2019

How should you be thinking about live video and your social media strategy in 2019? This week on the Science of Social Media , we hope to give you some fresh perspectives and ideas on what live video could look like for you and your brand in 2019. Live video was going to be the future of how we interacted on social media.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. Interruptions (like email and social media) are messing us up.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Stevens & Tate

APRIL 1, 2020

Coronavirus: Emarketer lowers Global Ad Spend Projections for 2020. Worldwide ad spending is still expected to grow compared to last year, says research firm eMarketers, but it has lowered its growth expectations by 3%. Worldwide media ad spend will increase by 7.0%

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network?

Advertising Agencies 110

Advertising Agencies Paid Content Cost Per Thousand Advertisements 110

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Contently

APRIL 18, 2017

Although he definitely would’ve been a YouTube star.). Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. For all content besides ads, YouTube counts a view when a video plays for about 30 seconds.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Furthermore, a study by eMarketer shows the majority of video game players in the U.S.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Furthermore, a study by eMarketer shows the majority of video game players in the U.S.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Porch Group Media

MAY 21, 2019

eMarketer). YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. eMarketer). Pew Research). SproutSocial).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Heidi Cohen

MARCH 1, 2022

Use these social media facts to plan your 2022 social media marketing strategy. The post Social Media Facts 2022: What You Need To Know Now To Improve Your Marketing appeared first on Heidi Cohen. Contains data, charts, analysis and actionable marketing tips to make you succeed.

Social Media 77

Social Media Social Marketing Planning Media 77

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. The TikTok Viral. billion downloads.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Digilant

FEBRUARY 8, 2022

As the connected TV landscape becomes more diverse, the industry’s major players — Apple, Amazon, and YouTube — are guarding the CTV data they accumulate. If big companies like Roku and YouTube don’t share data, advertisers will struggle to track consumer touchpoints and risk wasting valuable ad spend. . Who are they?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Emarketing Correlation 52

Digilant

APRIL 1, 2021

With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). YouTube and Google both launched 6-second bumper ads as a way to offer brands a creative way to extend brand reach in a short time frame. Native ads receive 53 percent more views than traditional display ads. Sharethrough ). Native advertising increases purchase intent by 18 percent. billion in 2019.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Heinz Marketing

NOVEMBER 14, 2017

If consumers can’t control it, they can’t trust it, and they invest their mindshare elsewhere, which is why email engagement was down by double digits in some markets last year: 11% decline in CTR – eMarketer. 17% decline in click-to-open – eMarketer. 65% of time on smartphones communicating – eMarketer.

Emarketing 65

Emarketing CAN-SPAM Lock-In CTR 65

Contently

FEBRUARY 28, 2017

Within a few days, YouTube disabled the comments section for the video after viewers made references to Nazis , “troglodytes,” and “racial genocide.” In 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table.

Paid Search Agency 60

Paid Search Agency Ads Emarketing Advertising Agencies 60

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. It allows them to interact with customers conveniently: on media, devices, and time schedules preferred by the customers and are best suited to them. This is not merely restricted to YouTube. Influencer Marketing. Personalization.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 marketers will use Facebook for social media marketing and 73.2 It is expected that Twitter, YouTube, Pinterest, and Snapchat will follow. Buffer is a social media marketing platform that allows you to organize and schedule your content. percent of U.S.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Contently

DECEMBER 8, 2016

There are a few characteristics that differentiate the internet from media platforms that came before it. Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. The overall results—that social media drives 1.1% and 5% figures, respectively, reported by eMarketer earlier this year. The level of traffic driven by social media varies widely across these different site types.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Eighty-four percent of consumers have liked a branded video in their social media news feed, and more than half have watched company videos deployed through email, Animoto reported. Social Media Video Explodes. Vertical Takes Center Stage.

Stats 61

Stats Video Marketing Verticals Emarketing 61