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OTT and CTV: which is which?

illumin

billion growth projection in 2024 according to eMarketer. Mass media and networks also have their own OTT services such as Disney+ or television networks like HBO and CBS a few names amongst many more. Examples include YouTube, Pluto TV, and Tubi. Some may better know this kind of television viewing as “broadcast” or “live TV”.

Cable 111
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The Essential List of Content Marketing Statistics and Data

ClearVoice

eMarketer ). eMarketer ). Content marketing statistics for social media. billion people worldwide now use social media. percent of millennials in the United States are social media users. eMarketer ). 41 percent of social media users say it helps them feel more connected to others in real life.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features.

Stats 101
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Why Marketers Are Embracing Live Videos

Biznology

Over the years, the relationship between people and mass media has faced some fundamental changes. Those changes include the arrival of Netflix as well as mobile phones with web access and the all-important social media. Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results.

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S advertisers will spend about $38.83

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Digital Audio Advertising: Everything You Need to Know

Digilant

For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy. Understanding Digital Audio Advertising Digital audio advertising describes promotions that are embedded within digital audio media such as podcasts, digital radio, and music streaming services.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Furthermore, a study by eMarketer shows the majority of video game players in the U.S.