OTT and CTV: which is which?
illumin
APRIL 25, 2024
billion growth projection in 2024 according to eMarketer. Mass media and networks also have their own OTT services such as Disney+ or television networks like HBO and CBS a few names amongst many more. Examples include YouTube, Pluto TV, and Tubi. Some may better know this kind of television viewing as “broadcast” or “live TV”.
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