QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Demand Gen campaigns combine image and video ads and serve across YouTube Shorts and in-stream, Discovery, and Gmail.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

ClearVoice

JULY 6, 2021

YouTube video stats. More than 70% of viewers say YouTube makes them aware of new brands. YouTube viewers say they are 4 times as likely to use the platform to find additional information about a brand, service, or product. YouTube boasts more than 2 billion monthly logged-in users. YouTube ). eMarketer ).

Stats 98

Stats Video Marketing Planning Emarketing 98

QuanticMind

MAY 31, 2023

Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets. ChatGPT itself, however, is earning a lot more traffic and should continue to grow, according to eMarketer predictions.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Hubspot

AUGUST 31, 2017

More than half of eMarketer survey respondents between the ages of 18 and 24 said they use the app all the time. Source: eMarketer / Recode. What is typical is Snapchat's push to engage younger users -- between the ages of 18-24, the demographic segment where Snapchat is most popular.

Social Media 73

Social Media Facebook Youtube Emarketing 73

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S advertisers will spend about $38.83

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

KoMarketing Associates

JUNE 29, 2016

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

illumin

NOVEMBER 6, 2023

In regards to skippable ads, which are frequently found on CTV apps and user generated sites like YouTube, data from eMarketer suggests that an ad length of 15 or 30 seconds is the most likely to result in a completed watch. In contrast, 30 second ads averaged 36% of the audience’s attention and 60 second ads 19%.

Cable 52

Cable Emarketing Television marketing Advertisements 52

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ). 70% of viewers purchased from a brand after viewing it on YouTube ( Google ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. In May 2019, YouTube Live videos were watched for 284 hours. This was a monthly record for YouTube. eMarketer ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Stevens & Tate

APRIL 1, 2020

Coronavirus: Emarketer lowers Global Ad Spend Projections for 2020. Worldwide ad spending is still expected to grow compared to last year, says research firm eMarketers, but it has lowered its growth expectations by 3%. YouTube Analytics Now Lets Creators Compare Metrics Side by Side.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

ClearVoice

OCTOBER 17, 2018

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. eMarketer predicts that Facebook will continue with double-digit growth yearly through 2020. eMarketer estimates that almost half of U.S. The three trends Andrea discussed include: Going live.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Source: eMarketer. Source: We Are Social ; eMarketer. YouTube : 45 percent of US users. Thankfully, we’ve done just that for you.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

Hubspot

OCTOBER 10, 2018

Source: eMarketer. As per the chart above, eMarketer’s predicts that through 2020, Amazon will see its ad revenue growing by about 50% per year, growing its market share from 4% to 7%. Source: eMarketer. Market Dominance Could Take Time. Even if Amazon does take the lead in U.S.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Buffer

APRIL 29, 2019

An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Live streaming video in 2016 (via emarketer ). You have live video alongside Stories and video ads and YouTube and so much more.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Contently

APRIL 18, 2017

Although he definitely would’ve been a YouTube star.). Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. Case closed?

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% YouTube allows financial services to create a deeper connection with potential customers by sharing educational and informative content about their products and services. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Digilant

FEBRUARY 8, 2022

As the connected TV landscape becomes more diverse, the industry’s major players — Apple, Amazon, and YouTube — are guarding the CTV data they accumulate. If big companies like Roku and YouTube don’t share data, advertisers will struggle to track consumer touchpoints and risk wasting valuable ad spend. .

Advertising Agencies 52

Advertising Agencies Paid Search Agency Emarketing Correlation 52

Contently

FEBRUARY 28, 2017

Within a few days, YouTube disabled the comments section for the video after viewers made references to Nazis , “troglodytes,” and “racial genocide.” In 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table.

Paid Search Agency 60

Paid Search Agency Ads Emarketing Advertising Agencies 60

Porch Group Media

MAY 21, 2019

eMarketer). YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube. This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Martech Advisor

MARCH 6, 2020

Learn More: YouTube Hashtags: The Secret to Video Marketing Success. aged 13-16 are on TikTok, according to eMarketer. That’s very different from how marketers have traditional thought about video advertising where a person can see the same ad appear over and over on many different media sites including YouTube.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). YouTube and Google both launched 6-second bumper ads as a way to offer brands a creative way to extend brand reach in a short time frame. Native ads receive 53 percent more views than traditional display ads. Sharethrough ). Native advertising increases purchase intent by 18 percent. billion in 2019.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. What looks great on YouTube on a tablet may be a mess to someone using TikTok on their phone. In the U.S., billion in ad dollars in 2022, making up 90.2%

Advertising Agencies 112

Advertising Agencies Paid Content Cost Per Thousand Advertisements 112

Digilant

APRIL 1, 2021

According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Since the early 2000s, YouTube has been an outlet for valuable information plus amusement and leisure. Youtube can attract users during all decision-making stages, from awareness to purchase.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Contently

SEPTEMBER 15, 2016

— eMarketer (@eMarketer) September 15, 2016. ” This is the same kind of audience categorization offered by Facebook and YouTube. eMarketer predicts the company’s ad revenue will skyrocket, in large part thanks to better targeting, attribution, and its recent introduction of an advertising API.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. You can monitor app downloads and installs, or share screenshots or YouTube videos of your app in action.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Contently

DECEMBER 8, 2016

Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017. The digital cold war.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. It’s ungated and published on YouTube and Twitter. “We started talking about what to do,” says Linda. When I ask myself how much I read, it is maybe one book a month.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported. According to Google , searches for how-to videos on YouTube increased 70 percent over 2015, thanks to smartphones.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Heinz Marketing

NOVEMBER 14, 2017

If consumers can’t control it, they can’t trust it, and they invest their mindshare elsewhere, which is why email engagement was down by double digits in some markets last year: 11% decline in CTR – eMarketer. 17% decline in click-to-open – eMarketer. 65% of time on smartphones communicating – eMarketer.

Emarketing 46

Emarketing CAN-SPAM Lock-In CTR 46

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 It is expected that Twitter, YouTube, Pinterest, and Snapchat will follow. If your highlight requires editing, click the “Edit Cover” text and move to fit in the circle. percent of U.S. marketers will use Facebook for social media marketing and 73.2

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

seo.co

JANUARY 10, 2022

This is not merely restricted to YouTube. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. The number is projected to grow by 7.2%, which will make it a total of 46.9

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Contently

APRIL 20, 2016

Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. For another example, take this YouTube video from the popular influencer couple Tiff & Case that was sponsored by Nissan. Blurring the lines.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Webbiquity

AUGUST 27, 2013

and 5% figures, respectively, reported by eMarketer earlier this year. While this data set was too limited to supply precise figures, in general LinkedIn produced the largest number of leads across sites, followed by Twitter, with Facebook and YouTube also in the mix. The overall results—that social media drives 1.1%

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100