ViewPoint
FEBRUARY 11, 2014
Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. How valuable are trade shows? For instance, how many qualified leads were created by attending?
Ambal's Amusings
MAY 10, 2010
" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. " Marketers will focus on creating sales-ready leads with marketing automation and inbound marketing as part of their demand generation process. Over to you.
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ViewPoint
MAY 9, 2013
It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Lead Generation Poses Biggest Challenge for B2Bs. Via eMarketer. Via ComputerWorld. E-mail, search engine optimization and content marketing were the most popular B2B tactics.
Smashmouth Marketing
NOVEMBER 2, 2010
The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. If you don't see the name of your favorite Lead Gen Experts, drop us a comment.
markempa
MARCH 6, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " I agree.
markempa
NOVEMBER 16, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You may want to think again.
ViewPoint
JANUARY 26, 2012
Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit.
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