Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby? source: Google ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Launch Marketing

JULY 28, 2021

Google, tell me what the content marketing landscape looks like.”. Many of us have asked Alexa, Siri, Google or any other voice assistant device to tell us the weather or give us information we need in a crunch like how many cups go into a gallon. In fact, a study by eMarketer predicted that 122.7

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

ClearVoice

OCTOBER 14, 2022

When it comes to content marketing usage, the majority of your audience is online with 85% of adults going online on a daily basis ( Pew Research ). The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 69% of marketers invest in SEO ( Hubspot).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

JUNE 22, 2020

Source: eMarketer. Creating Google alerts for keywords is another. Conduct your research: Bring together all your research. Buyers search heavily, so SEO matters. SEO also matters in early-stage content. You may assume B2B companies are all in with content marketing. It is a top tactic. Image: FreshBooks.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Scoring 290

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Content Standard

AUGUST 12, 2020

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course.

Long Tail Marketing 96

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 96

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. You didn’t commit enough time to initial market research. Google Analytics – a free, comprehensive tool for analyzing your site’s visitors and their behavior. Superficial usage of SEO. SEO makes for one of the best ROIs in advertising. Digital Ad Spending Worldwide.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Directive Agency

AUGUST 8, 2017

There are absolutely no guarantees with SEO. Not every company has the kind of time and resources to sink into SEO, anyway. Money is always the answer to shortcut a lot of SEO problems. You will notice that Google’s first page results are often riddled with paid ads. Images also play a big role in Google’s SERPs.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. news, blog posts, research) with other members who may find the information useful. eMarketing Association Network – 525,073 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 30, 2013

10+ Essential Research Reports & Guides for B2B Marketers. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 5 Critical Components of Successful B2B SEO Content Marketing Execution. A Case Study In B2B SEO Keyword Analysis.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja. Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. .

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. – White papers and research reports (59%). Just 55% use Google+. eMarketer ). 28% of corporate marketers cite the difficulty of frequent blogging as a top SEO challenge. – eNewsletters (60%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. You didn’t commit enough time to initial market research. Google Analytics – a free, comprehensive tool for analyzing your site’s visitors and their behavior. Superficial usage of SEO. SEO makes for one of the best ROIs in advertising. Digital Ad Spending Worldwide.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Moz) A staggering 90.63% of content receives no traffic from Google. Search Engine Journal) Google drives 59.2%

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. eMarketing Strategies for the Complex Sale. Keyword Intelligence: Keyword Research for Search, Social, and Beyond . A newer book covering researching and planning the right keywords for your website, SEO, paid search, and social media. Ron Jones.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Biznology

JULY 23, 2012

If it were possible, being on every street where actual clients exist and might want to buy reflects that unreachable ideal in the real world, whereas exploiting many keywords allows exactly the same extraordinary opportunity that few exploit, even with cheaper SEO or more expensive PPC eMarketing. Have you read Google Patents Lately?

SERP 80

SERP Copywriting Validation Emarketing 80

Content Standard

JANUARY 22, 2016

To this point, artificial intelligence and its related research is a luxury reserved for brands with deep pockets and a reputation as innovative. Last year, eMarketer predicted that 55 percent of all digital ad dollars spent in 2015 would be driven by programmatic spending. Developing a Use Case for AI. Taking Cues from Early Adopters.

Marketing AI 40

Marketing AI Brand Identity Branding Planning 40

Hubspot

APRIL 27, 2015

Using accurate data in your original content is powerful way to communicate that you’ve done your research. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. It’s easy to search statistics by recency, category, and type of research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Ambal's Amusings

DECEMBER 17, 2009

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The best way to overcome this deficiency is through continuous listening, research and refinement of marketing programs based on prospect and customer intelligence. Google alerts pull a wide variety of information to you. Ardath Albee's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

SEPTEMBER 15, 2008

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Google Reveals CTR Average by Industry by Shimon Sandler This post uses Google data to show the average conversion rates for a few different industries.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Onalytica B2B

JANUARY 18, 2017

Recent CMO Council / Deloitte research shows that boards of 68% of companies expect marketing departments to have a measurable contribution to revenue of an organisation, and the way best of class marketing organisations will do this is through the various forms of MarTech. “The March market is currently within a “perfect storm”.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Webbiquity

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Air Force, and a self-proclaimed “SEO nerd” who loves NASCAR, steak and rock n’ roll.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Valasys

JULY 2, 2019

SEO (Search Engine Optimization) realm has witnessed enormous changes with the advancement of Artificial Intelligence (AI). B2B marketers need to be aware of the latest developments in the AI industry & upgrade their SEO strategies to comply with the latest developments in machine learning, deep learning in particular.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Webbiquity

FEBRUARY 28, 2011

Post on Google Buzz. . • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Tweet This!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Hubspot

OCTOBER 22, 2012

Prioritize Mobile SEO If. You want to show up as the first instance in Google! If this sounds like you, make sure you're optimizing your organic presence, particularly your Google+ Local (previously Google Places) listing , to include the basic information searchers need. Site that stores information.

Optimization 28

Optimization Top of Funnel SMS Emarketing 28

Marketing Insider Group

JANUARY 26, 2021

Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. Platform: Google AdWords. Plus, Google uses mobile-first indexing to rank pages in search. Search Engine Optimization (SEO). Step 2: Determine Your 2021 Marketing Goals.

Marketing Budget Creation 335

Marketing Budget Creation Marketing Budget Planning Budget Programs 335

Marketing Insider Group

SEPTEMBER 14, 2020

By ‘we” I mean my 17-year old daughter who helped me a ton with the research. Pew Research Center ). Our own content frequency research shows why this is so important. The percentage of internet users that conduct product research online is about 78%. SEO and Organic Search Stats. But I paid her.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Google+ receives 1.2 eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Vidyard

DECEMBER 17, 2020

Video SEO Statistics 2.10 Strikingly, new research shows that some 76% of sales leaders believe that remote sales interactions are equally or more effective than traditional in-person engagement in prospecting for new customers ( McKinsey, 2020 ). of internet users ( eMarketer, 2019 ). Video SEO Statistics. There are 235.1

Statistics 157

Statistics Video Marketing Planning Business 157

Single Grain

JUNE 13, 2023

Statista ) About 63% of people are more likely to click on paid search ads on Google (63%), which is higher than any other search engine – Amazon (15%), YouTube (9%), and Bing (6%) ( Digital Third Coast ) The average cost per click for the Google Search Network ranges from $1 to $2. of Google’s revenue comes from pay-per-click ads.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Webbiquity

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. eMarketer ). eMarketer ). 82 use Twitter, 75 have a Facebook page, 50 are on Google+ and 25% use Pinterest. MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

markempa

JUNE 13, 2007

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! (See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Single Grain

JUNE 21, 2023

Experiment with various aspects of digital marketing, such as: paid advertising search engine optimization conversion rate optimization organic social media strategies Use free advertising credits offered by hosting providers, like Facebook Ads or Google Ads, to kickstart your campaigns.

Paid Content 98

Paid Content Practices Advertising Agencies Paid Search Agency 98