Choozle

MARCH 18, 2020

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. According to a Forrester Research study, 28 percent of U.S. percent), but this audience is growing the fastest. Only six percent of U.S.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Internet figure seems low, but this was a very careful and sophisticated study.

Spending 120

Spending Media Mobile Advertising Forrester 120

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. According to a study performed by four Italian computer analysts, data showed approximately 8% of Instagram accounts act like spam bots.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Exo B2B

MARCH 29, 2018

This delay is noted in a very serious study entitled Embracing Digital Technology [PDF], conducted by the MIT Sloan Management Review in collaboration with the Cap Gemini company. Five to ten years, according to Gartner, in opposition to Forrester. And how many have inbound marketing strategies or use B2B social networks effectively?

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Ardath Albee's Tip. Short Termism. Ardath Albee Recommends. Seamus Walsh.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! A study from Marketing Outlook states over half of CMOs say their top challenge is quantifying and measuring the value of marketing programs and their investments. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Of the remaining 21%, 70% are discarded by sales as not being qualified.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

TrustRadius Marketing

AUGUST 21, 2018

Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. The BCG study reports that mobile B2B buyers are more likely to work from home or conduct research while commuting and traveling. The Modern B2B Shopper.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

JULY 31, 2013

Source: Forrester Research ) ( Tweet This Stat! ). 8) A study of Fortune 500 websites showed that 63% have content above the fold, 50% feature a scrolling content window of some kind, 63% use high quality images that connect with their users, and the average loading time is 6.5 Source: eMarketer ) ( Tweet This Stat! ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Ardath Albee's Tip. Ardath Albee Recommends. Adam Needles. MarketingSherpa.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Ardath Albee's Tip. Laura Patterson's book Marketing Metrics in Action. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Hubspot

JULY 19, 2011

According to Forrester, mobile advertising in the U.S. eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. eMarketer estimates that by 2015, the population of mobile social network users will reach 79 million.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Ardath Albee's Tip. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Ardath Albee's Tip. Matching Content to the Buying Process is the Determining Factor for Content Development. Rebel Brown's blog Phoenix Rising.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Sprout Social

JANUARY 9, 2017

In fact, a study by Socialbakers discovered video posts on Facebook have an organic reach of 8.71% compared to 5.77% for photo posts. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Use Videos.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Ardath Albee's Tip. Give to Get – Yes, it works. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Hubspot

JULY 15, 2014

In fact, a checkout usability study by Baymard Institute shows that 67.91% of all shopping carts are abandoned. In the case study referred to above, Spool and his team found that 40% of returning customers requested password resets. She wanted to buy patterned jeans, didn’t she? What went wrong? 6) Long Checkout Process.

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Suggest one ROI metric that you have found to be very effective" Read on to get their insights. Recommended Resources from B2B Marketing Experts.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

FEBRUARY 23, 2012

Turns out 11% of US adults have abandoned an online purchase because they didn't want to register online or the site was asking for too much information, according to Forrester Research. "To Even more startling, eMarketer reports that 88% of people have intentionally left website registration information blank or inserted false information.

Process 28

Process Marketing Websites Privacy Policies Privacy 28

Convince & Convert

FEBRUARY 7, 2017

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. According to research conducted by Forrester, users are 58 times more likely to engage with Instagram’s branded content than with branded content on Facebook , and 120 times more likely when compared to Twitter. Image via Forrester.

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues. How Can Marketers Harness The Social Web?

Social Media 20

Social Media Optimization Linkbait Media 20

Porch Group Media

MARCH 25, 2020

A study by Forbes showed that 64% of executives “strongly agree” that data-driven marketing provides a competitive edge in deciding on how to compete with other companies in the same field. eMarketer reports that 90.7% eMarketer also reports that 92.3% Data-Driven Marketing. Companies that are experience-led have 1.6x

Ideal Customer Profiles 53

Ideal Customer Profiles Emarketing Customer Satisfaction Work Management 53

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube. YouTube statistics for Businesses.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Contently

FEBRUARY 9, 2017

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. The most successful content marketing strategies are considered to be customer recommendations and case studies. ( Pardot ). hours per day on their mobile devices.” ( Emarketer ). Forrester ). (Overthink Group). Marketingsherpa ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.”

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Valasys

SEPTEMBER 13, 2019

According to a recent study by IAB, 65% of the marketers who leveraged programmatic advertising, 18% moved it in-house & 47% are planning to bring various functions in-house. According to eMarketer, programmatic buying will amount to about $14.88 billion of approximately $58.6 digital advertising budget this year.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words. Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JUNE 9, 2016

5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. 16) In one social media study, of five industries analyzed (beauty, apparel, big box, electronics, and home goods), only 43% engaged with their consumers via Instagram, despite Instagram's 237% average follower growth rate. in the U.S.)

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

LEADership

NOVEMBER 18, 2014

A study by Harris Poll last month showed that 84% of respondents believe in the power of social media marketing to help enhance relationships with existing customers and engage with key influencers such as the media. More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence?

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

Content Standard

AUGUST 26, 2015

Sophisticated content marketers have studied media traditionalists over the past eight months, picking up tricks of the distribution trade and modernizing them for inbound marketing. JS: We focus on research data, so visualizing the results of studies or NASA missions is where our primary focus is.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40