email 
Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.
Webbiquity
APRIL 23, 2024
Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?
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Webbiquity
JANUARY 18, 2024
When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov. So, do your research.
Webbiquity
SEPTEMBER 28, 2022
Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.
Webbiquity
JULY 28, 2022
That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.
Customer Experience Matrix
NOVEMBER 14, 2016
(In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.) A new LinkedIn integration shows profiles from LinkedIn Sales Navigator within HubSpot CRM screens for users who have a Sales Navigator subscription.
Launch Marketing
NOVEMBER 22, 2023
Before marketing automation, companies tracked data in various places. These challenges make it impossible to analyze their data to gauge marketing performance. One way to navigate these obstacles is by using marketing automation tools. What is marketing automation? What is marketing automation?
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