Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

KoMarketing Associates

OCTOBER 13, 2022

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. About 22% claimed that AI will at least inform some of their targeting and segmentation with human input.

Segmentation 208

Segmentation Statistics Marketing & Strategy Newsletter 208

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov. So, do your research.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? Let’s get started!

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Include your full name, title, company name, and contact information.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

KoMarketing Associates

SEPTEMBER 13, 2017

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email.

Customer Surveys 123

Customer Surveys Email Marketing Open Rate Click Rate 123

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Abandoned cart emails.

Email Marketing 127

Email Marketing Automation Tools Planning 127

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. Guest post by Stuart Cooke.

Email Marketing 302

Email Marketing Campaigns Opt-in Planning 302

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Email Marketing 90

Email Marketing Effectiveness Work Management Planning 90

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business?

Marketing Automation Services 286

Marketing Automation Services Email Marketing Marketing Management Tools 286

Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. At one point, I felt as if I had gone back to 25 years ago when we were learning about email. In one finding, 92% said AI would have a major impact on email marketing. Fast-forward to October 2023. That’s exciting.

Planning 129

Planning Marketing AI Enterprise Management Work Management 129

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 116

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 116

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 94

Email Marketing Marketing Automation Services Work Management Planning 94

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. It’s not a fad.

Marketing AI 133

Marketing AI Email Marketing Planning Work Management 133

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. How do we prevent mistakes from happening in email? A typo in the subject line.

Email Marketing 119

Email Marketing Planning Work Management Paid Search Agency 119

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. This question becomes more frequent as major ESPs rush to release their own version.)

Marketing AI 128

Marketing AI Email Marketing Psychographics Advertising Agencies 128

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Embed dynamic content to make your emails stickier.

Email Marketing 126

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 126

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 102

Newsletter Template Email Marketing Design 102

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” We always start with these foundational programs because those are the core of what it takes to do email.

Class 117

Class Email Marketing Bundling Advertising Agencies 117

Benchmark Email

AUGUST 9, 2023

Consumer preferences and market trends shift unpredictably, forcing companies to face a crucial challenge: how to stay ahead of the competition and achieve sustainable growth. The answer lies in harnessing the power of data-driven decision-making and leveraging cutting-edge analytics tools to optimize marketing efforts.

Analytics 98

Analytics Advertising Benchmark Marketing & Strategy Paid Search Agency 98

Launch Marketing

AUGUST 16, 2023

Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. a newsletter can include new content or news) 2.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Outreach 122

Outreach Email Marketing Optimization Lead Scoring 122

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Why B2B Email Design is Important to Your Brand. Email Copy.

Email Marketing 116

Email Marketing Design B2B Marketing Practices 116

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Litmus

MARCH 6, 2024

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event.

Email Marketing 114

Email Marketing Planning Design Mobile Marketing 114

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98