FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page?

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Landing Pages Optimization B2B Top of Funnel 76

FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

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Landing Pages Trends B2B Marketing Marketing Automation Services 78

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

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Landing Pages Top of Funnel Practices Demand 62

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases. What’s a White Paper?

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Landing Pages Paper Examples Digital Experience Platform 126

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it.

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Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. But this is also what most marketing and product teams mess up.

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Landing Pages Optimization Ad Building Brand Identity 145

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy.

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Landing Pages PPC Paid Content Optimization 145

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page.

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Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Liveintent

MARCH 23, 2021

The point is that a clear CTA with a relevant and strong landing page (aligned to your campaign objective) is more likely to drive action than one that isn’t. But this isn’t the only detail that can make or break your landing pages. Read on for the keys to making your landing page irresistible.

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Landing Pages Lead Scoring Lead Ranking Top of Funnel 127

Unbounce

JULY 29, 2020

So, you get to work on your marketing campaign. You spend your lunch hours building an email list of existing and potential customers. Then you start planning the landing page where you’ll send your campaign traffic. Where’re the soap landing pages?” You come up with an irresistible offer.

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Landing Pages Template Lead Gen Paid Search Agency 138

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. In 2021, more than a third of marketers told HubSpot that their top marketing priority was generating leads.

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Top of Funnel Landing Pages Marketing Funnels Copywriting 142

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

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Landing Pages Traffic Top of Funnel Communities 121

Unbounce

JULY 22, 2020

Facebook can see that this potential customer is in the market for a new leather bag (they were just searching for one last night!) In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. What Is a Facebook Landing Page?

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Landing Pages Facebook Examples Marketing Management 145

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . The Buyer’s Journey and Your Marketing Strategy. Later brought in tons of leads using a gated landing page they made in Unbounce.

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Landing Pages Marketing Proposals Marketing Analytics Tools Eye-Tracking 133

The Lead Agency

MARCH 17, 2023

You’ve invested time and money into launching a B2B digital marketing campaign to attract potential customers. But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. Not optimised for mobile With 60.7%

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Landing Pages B2B Marketing Paid Search Agency B2B 62

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. The Big Problem: SaaS Marketers Are Converting Less.

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Landing Pages Top of Funnel Work Management Sample 145

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information.

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Landing Pages Stats Conversion Rate Lead Scoring 101

Anyword

DECEMBER 29, 2021

The message for marketers is this: pictures only go so far. Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel.

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Landing Pages Copywriting Conversion Rate Conversion 88

Unbounce

JULY 14, 2020

Not so much when it comes to your visitors’ email addresses. Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. And that you’re offering something really great to make trading their email a total no-brainer. .

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Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

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Landing Pages Best Practices Eye-Tracking Pricing 83

Sharpspring

MARCH 13, 2020

Tips for Better Landing Page Conversion. Landing pages are great. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. But what do you do when your landing page doesn’t convert?

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Landing Pages Click Rate Conversion Rate Advertising Agencies 76

SmartBug Media

NOVEMBER 6, 2020

The dealer has now acquired data that allows them to send you marketing materials. This test-drive metaphor directly applies to the concept of a landing page. This is where a robust landing page comes into play. To ensure you have a successful landing page, here are four recommendations: 1.

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Landing Pages Lead Nurturing Top of Funnel Lead Scoring 81

Jackie Walts

MARCH 2, 2022

For demand generation, the goal is to get someone to willingly give up information so you can sell them your product or services. But to do that, you need to have a place for them to give that information up. Here are some tricks to get the lead: Don’t buy into “we can’t ask for more than email”. Landing pages love to break.

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Landing Pages Tips Marketing Automation Services Autoresponders 56

ConvertKit

FEBRUARY 10, 2020

The old adage tells us that “consistency is key,” but what role does consistency play in our marketing? The best way to keep your brand top-of-mind is to start an email newsletter. By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content.

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Landing Pages Newsletter Work Management Marketing Management 80

Unbounce

APRIL 15, 2021

You might’ve noticed that 2020 was an interesting year for marketing. For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. How do your pages stack up against the competition?

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Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Because, in this post, we’re going to teach you step-by-step how to build a Facebook landing page.

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Landing Pages Paid Content Facebook Optimization 72

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

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Landing Pages Optimization Template Marketing Analytics Tools 73

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. How to generate more leads for your email marketing plan.

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Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

Adobe Experience Cloud Blog

APRIL 29, 2019

Landing pages. They’re the unsung heroes of B2B marketing. Most marketers know the fundamentals of landing page best practices : compelling copy, top-right form placement, social proof. Here are five simple things you can do today to boost landing page conversions: Up your image game.

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Landing Pages Conversion B2B Thought Leadership Marketing Automation Services 134

Unbounce

MAY 19, 2020

As a marketer, there’s never been a better time to stretch your empathy muscle: you’re going to need it. We, the marketing community, constantly harp on the importance of being empathetic. You’ll also want to create the resource itself, whether that’s a blog post, web page, or landing page.

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Landing Pages Ad Building Work Management Marketing Proposals 145

Navigate the Channel

MAY 26, 2021

One of the most overlooked strategies for commercial contractors is landing pages. If you aren’t sure where to start, our team at ER Marketing has you covered. Keep reading to learn the best commercial contractor landing page strategy. Submit an email address to receive a downloadable brochure?

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Landing Pages Word of Mouth Marketing & Strategy Best Practices 65

Sharpspring

APRIL 27, 2020

Great content, solid organic promotion, paid search, and social strategy are the keys to a successful inbound marketing campaign. But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? What is a good landing page?

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Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

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Outreach Email Marketing Optimization Lead Scoring 120

Sharpspring

MAY 20, 2020

Landing pages are a critical element of marketing automation, but do you know how to measure landing page success?Landing Landing pages give you the chance to control the message your prospects receive when they click through on an email, social media post or another conversion point.

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Landing Pages Click Rate Conversion Rate Traffic 58

Hubspot

JULY 30, 2020

Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy. All the page had was text, an image, and a CTA. As far as Facebook landing pages go, this one was great.

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Landing Pages Facebook Marketing Automation Services Budget Programs 96

Mailmunch

JULY 9, 2021

Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. Mobile devices are the future. Source: Statcounter.

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Landing Pages Traffic Optimization Tips 75

ConvertKit

OCTOBER 22, 2019

Every marketer seems to be talking about the importance of building an email list, but sometimes it’s hard to know where to start. For us, it’s pretty simple- the easiest way to start growing your list is to offer a valuable lead magnet or a free incentive that is given to subscribers in exchange for their email address.

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Landing Pages Template Ad Exchange Statistics 67