DotDigital

MAY 6, 2021

This makes it easier than ever to design automated email marketing campaigns that are relevant and timely. . Welcome emails are a central pillar in ecommerce email marketing. They experience higher open rates and engagement rates than any other email campaign. Aftersales campaign . Loyalty campaign

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Salesforce Marketing Cloud

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Business leaders are prioritizing technology investments that drive efficiency and productivity. Efficiency, productivity, and cost containment are top priorities for business leaders.

Efficiency 98

Efficiency Marketing AI Automation Product 98

Salesforce Marketing Cloud

MAY 23, 2024

But with dynamic email content, you can create a relevant and timely experience they’ll remember (for all the right reasons). In an era where privacy and security dominate the headlines, you might be surprised to find that 83% of consumers are willing to share personal data in order to receive more personalized experiences.

Click Rate 123

Click Rate Content CAN-SPAM Banners 123

SmartBug Media

MAY 1, 2020

Without a crystal ball or time machine, no one could have predicted just how important it would be to have employees who are capable not only of working from home, but also of maintaining productivity while juggling remote schooling schedules, pets, chores, self care, and more. However, hindsight, as they say, is 20/20.

Work Management 103

Work Management Product Copywriting Paid Search Agency 103

Golden Spiral

DECEMBER 18, 2020

Every marketing department — whether you work in B2B or B2C — needs to: sell the brand in order to. sell the product. Without the establishment of trust and reputation, selling a product—especially in a competitive marketplace—is difficult. 21% of product marketers never have any interaction with their customers.

Paid Search Agency 62

Paid Search Agency Planning Product Companies 62

Marketing Insider Group

MARCH 27, 2023

They keep your operations flowing and are the reason you create value-centered products or services. But the key here is that there must be an increased effort year over year in order to keep a pulse on client retention rates. Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 230

Tactics Effectiveness B2B Marketing Management 230

Golden Spiral

MAY 9, 2019

Every marketing department — whether you work in B2B or B2C — needs to: sell the brand in order to. sell the product. Without the establishment of trust and reputation, selling a product — especially in a competitive marketplace — is difficult. But how do you market a company differently than you market a product?

Paid Search Agency 85

Paid Search Agency Product Planning Companies 85

Salesforce Marketing Cloud

MARCH 31, 2022

Take a minimum viable product (MVP) ecommerce approach. For some brands, an ecommerce MVP might simply be a customer portal and the ability to track orders. For others, an MVP will include storefront, product search, payments, and order management. What is an MVP in ecommerce?

eCommerce 52

eCommerce Product Merchandising Conversion Rate 52

SendX

SEPTEMBER 30, 2020

Here’s an example of success story from TouchBistro’s customer that the company shares with their subscribers through emails: Source: wordstream.com/blog #2. Announce a Product Launch With a Demo Video Email marketing offers you a handy way to spark interest in your new lineup.

Email Marketing 281

Email Marketing Video Marketing Best Practices Click Rate 281

Delivra

OCTOBER 9, 2018

Here are 12 types of email campaigns you should be automating to get more attention and engagement from your subscribers. 12 types of email campaigns you should be automating. Welcome emails. With B2B campaigns, this could be a personal note from the CEO of the company. Thank you email.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45

SendX

DECEMBER 28, 2020

Email marketing tools have some attributes of a CRM tool but aren't the same. It is mainly designed to build an email list, launch email campaigns with the motive of driving sales. CRM and email marketing are related when it comes to reaching marketing goals in business. What about email marketing?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Sana Commerce

FEBRUARY 6, 2024

Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns. In a B2B context, this allows your business to remind customers about frequently purchased products, boosting customer engagement and retention.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Martech

APRIL 23, 2024

Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?” Decades ago, computers were used to analyze weather data in order to make forecasts, for example. Content and product recommendations.

Analytics 94

Analytics Marketing AI Lead Ranking Forecasting 94

Marketing Insider Group

NOVEMBER 15, 2021

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. Scarcity marketing creates demand by playing on people’s fear of missing out or aversion to loss of a product or service. Limited edition products (i.e. Quick Takeaways. Image Source.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Zoominfo

SEPTEMBER 30, 2020

And in order to achieve that, you need buyer personas. In order to flesh out your ICP, you have to first understand your target market. Segmenting Your Email Lists. With email segmentation , you can organize your email lists by persona and send offers that are targeted to each group’s respective preferences.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Martech

FEBRUARY 27, 2024

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Why we care.

SMS 98

SMS Marketing Automation Services Forecasting User-Generated Content 98

Webbiquity

SEPTEMBER 28, 2022

Examples of triggered email messages: Welcome Emails. Abandoned cart recovery emails. Order confirmation email. Customer review email. Integration involves using multiple email platforms or marketing software applications. Examples of Effective Personalized Email Messages. Signup forms.

Email Marketing 344

Email Marketing Personalization Psychographics Marketing & Strategy 344

SmartBug Media

FEBRUARY 2, 2023

Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. A successful email marketing strategy employs two types of emails: Flow emails. This email resulted in: 5.5

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Zoominfo

MARCH 2, 2021

Big data is vital in the functionality and productivity of an organization’s web presence. Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments. But how does it actually affect email marketing?

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

SmartBug Media

JULY 20, 2022

Email marketing allows you to generate dialogues with your audience by providing helpful, relevant, and timely content. Typically, marketers plan and execute email campaigns by: Creating target audience profiles and buyer personas that include their goals and how your brand aligns with those goals. Product Promotion.

Email Marketing 98

Email Marketing Marketing & Strategy Marketing Strategy Work Management 98

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Missing out on products your data tells you they purchase regularly. Limited-edition products. Losing a beneficial feature.

Email Marketing 105

Email Marketing Examples Urgency Marketing Merchandising 105

Vision6

APRIL 17, 2024

If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement. Let’s consider an example: Suppose you’re launching a new product and want to track sales as a KPI.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Martech

OCTOBER 16, 2023

Transactional email These mark a transaction – an exchange of value – such as an order confirmation or a payment receipt. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. The design also must scale up for large orders. For example, under U.S.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Email Marketing Automation 130

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Sound right?

Sales Qualified Leads 358

Sales Qualified Leads Lead Scoring Lead Ranking Leads 358

Martech

FEBRUARY 7, 2023

From heuristics to optimization Holub described a fast fashion company he worked with that replaced an older heuristic method in their email campaigns with a new machine learning optimization strategy that generated 90% more revenue. The solution used personalization and automation to deliver these messages at scale.

Marketing AI 120

Marketing AI Optimization Personalization Campaigns 120

Martech

NOVEMBER 1, 2023

That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Product feed recommendations. The other piece of send time optimization isn’t just when to send an email; it’s whether to send an email. Personalization/segmentation.

Marketing AI 121

Marketing AI Email Marketing Psychographics Advertising Agencies 121

Litmus

NOVEMBER 24, 2023

There are two kinds of people in the world: The ones who already have their holiday shopping checked off, cookies made, and tree lit the day after Halloween…and the ones who wait until the last possible second to get their holiday planning in order. (Hi, One of the biggest consequences of all that last-minute ordering? Hi, it’s me.

Urgency Marketing 91

Urgency Marketing Best Practices Bundling Promotion 91

Huptech Web

DECEMBER 7, 2023

Tried & True Hack—End of the Year Discounts Stratеgic Pricing – Evaluatе your product margins and plan discounts attractivе to shoppеrs while еnsuring profitability. Bundlе Dеals – Crеatе bundlеs that pair popular itеms or offеr complementary products at a reduced price when purchased togеthеr.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SmartBug Media

JANUARY 4, 2023

Of those people, 58 percent of consumers check their email first thing in the morning. 74 percent of baby boomers think email is the most personal channel to receive communications from brands, followed by 72 percent of Gen X, 64 percent of millennials, and 60 percent of Gen Z. Best Email Campaign: Labor Day Last Call.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

SmartBug Media

MAY 15, 2023

Our panel discussion featured Dan Caldwell , tech partnerships team lead at Klaviyo; Kira Renee , e-commerce product marketing manager at SmartBug Media; and Ryan O’Connor , director of e-commerce marketing at SmartBug Media. This valuable data allows you to tailor your marketing efforts and recommend more relevant products to your customers.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

SmartBrief - Marketing

FEBRUARY 11, 2024

They guide your audience, add urgency, and make sure FOMO kicks in, turning your emails into champions for getting things done. Types of CTAs Understanding the variety of CTAs available is crucial for crafting effective email campaigns. It lacks personalization and doesn’t create a sense of urgency.

Urgency Marketing 101

Urgency Marketing Click Rate Act-On Email Marketing 101

Litmus

MARCH 16, 2022

Before embarking on any personalization journey, the first step is to be clear on what your goals are and what information you hope to obtain with your email campaign. Once that’s solidified, it’s time to start getting your data in order. Dynamic content for email personalization. Coming full circle with omnichannel.

Ideal Customer Profiles 90

Ideal Customer Profiles Personalization Conversion Ad Exchange 90

DealSignal

FEBRUARY 23, 2023

To better understand your audience and segment your email list, consider using a customer relationship management (CRM) system that captures valuable data such as demographics, industry, interests, and more. With this data, you can create targeted email campaigns that speak directly to your audience’s pain points, interests, and needs.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Salesforce Marketing Cloud

FEBRUARY 21, 2022

When it comes to email strategy and outreach, you can’t afford to be left behind. Marketers develop email best practices and personalized email campaigns that create a rich, holistic customer experience. You know email campaigns should follow the flow of the customer journey. Watch it now.

Marketing AI 98

Marketing AI Email Marketing Practices Best Practices 98