Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting offers exceptional potential for personalization and highly sophisticated campaigns. You can customize ads for a whole range of triggers: web visits, email openings, newsletter sign-ups, link clicks, lead magnet downloads, and more. Each has advantages that you can use to bolster your campaign goals.

Cost per Lead 346

Cost per Lead Urgency Marketing CPL Landing Pages 346

Launch Marketing

SEPTEMBER 13, 2023

One powerful approach to do so is through top-notch pay-per-click (PPC) campaigns. However, if your PPC campaigns are not translating into conversions, you might be missing out on some key tactics. Tailor Landing Pages to Align with Ads First impressions are everything. Download our free Digital Marketing Guide now.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 100

Lead Generation Lead Ranking Tactics Lead Scoring 100

Top Rank Marketing

JANUARY 22, 2024

How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Optinmonster

APRIL 15, 2024

If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. Grow your email list. If so, please enter your email below. Integrates with all major email service providers (ESPs) so you can easily collect leads for your email marketing. What is your price range?

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Ideal Customer Profiles 124

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 124

Martech

JUNE 23, 2023

Content approvals for website pages, landing pages and blog posts Save time and reduce errors by bringing your content approval process into HubSpot, using the new content approvals for website pages, landing pages and blog posts. Watch a video about the release. Learn more about Marketing Events here.

Hubspot 99

Hubspot Landing Pages Budget Programs Work Management 99

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 121

Outreach Email Marketing Optimization Lead Scoring 121

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

APRIL 25, 2024

In awareness campaigns, consider combining national linear TV with connected TV using story-driven 15- and 30-second ads to communicate important product information focusing on value. Clear links to privacy policies and company contact information on your website and landing pages further establish trust and credibility.

Television marketing 92

Television marketing Planning Paid Search Agency Peer-to-peer 92

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

MARCH 10, 2022

Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clients, let’s take a closer look at some of the most useful PPC tools on the market. Even better? Most of ‘em have a free trial period , so you can test ‘em out before you commit full-time.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

SmartBug Media

OCTOBER 20, 2023

This includes the emails they open or click, content they download, pages they view, and so on. Influenced Revenue in HubSpot At one point in time, HubSpot users could see influenced revenue in a specific campaign, blog, webpage, and landing page performance tab.

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

SmartBug Media

JANUARY 23, 2023

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 125

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 125

Unbounce

NOVEMBER 14, 2021

With this info, you’ll be able to keep these factors in mind as you design your digital marketing campaigns: The platforms your customers use to look at marketing content. Its goal is to gather their info in a contact list to nurture your relationship with ’em through emails, promotions, and other communications.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Launch Marketing

SEPTEMBER 27, 2023

Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions. These actions can be anything from opening an email to viewing a landing page on your website. Drip campaigns ensure they receive the right information at the right time.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

ClickDimensions

NOVEMBER 17, 2021

Extend the use of a ClickDimensions form by placing it onto a landing page. Why just link to a form, when you can link to a landing page that includes your form with additional supporting content? A standalone web page gives you the ability to provide context about your call-to-action and much more. .

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Autoresponders 98

ClickDimensions

MARCH 14, 2023

Page Contents What is Marketing Automation? The primary tools used within Marketing Automation are email marketing , campaign automation , social posting and lead scoring. How can manufacturers use Marketing Automation? One of these technologies is Marketing Automation. How can manufacturers use Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. But we’re about to list the reasons why you shouldn’t gather contacts through third parties.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. There are different metrics that businesses use to measure the success of their marketing campaigns. The key metrics that a business should focus on depend on its content marketing goals.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. What is a B2B Email List? It typically contains email addresses, names, work titles, business details, and other pertinent information.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Inbox Insight

OCTOBER 19, 2023

Key components of a demand generation strategy A successful demand generation strategy contains several key components, and it’s important to leverage the right demand generation tools for effective marketing campaigns. Develop lead magnets : A lead magnet is an offer made in exchange for a prospect’s contact information.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

SmartBug Media

FEBRUARY 23, 2022

Email and SMS campaigns are crucial components of your retention marketing strategy. Who are those emails and SMS messages going to? Before you start sending emails and text messages, discover the five best ways to gather contact information in this article. Why Is Collecting Contact Information Important?

SMS 98

SMS Contacts Campaigns Ad Building 98

Binary Demand

JUNE 7, 2023

B2B marketing automation brings a transformative edge, allowing businesses to streamline processes, enhance efficiency, augment sales, generate personalized campaigns, obtain better lead generation, and drive targeted engagements. Marketing automation can streamline repetitive tasks, such as sending and scheduling automated emails.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 91

Knowledge Base Hubspot Validation Landing Pages 91

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Launch Marketing

MARCH 2, 2023

With Matched Audiences, advertisers can run website retargeting campaigns to reengage their web visitors or reconnect with people who have engaged with your ad, page or LinkedIn Event. It also allows you to engage prospects on LinkedIn via an email list upload and create lookalike audiences based on all the criteria mentioned above.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 119

Marketing AI Work Management Marketing Management Automation 119

Lead Forensics

APRIL 3, 2024

To the contrary, they should be promoted through links in blog posts, emails, social media post and ads, etc. Components of a lead magnet campaign Apart from the piece of content itself (the magnet), you will also need the following for the process to work: 1. This will help you fine-tune your advertising campaigns.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. Creating tailored content Create landing pages, lists, and lead magnets that address specific pain points and offer immediate solutions.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

BOP Design

JULY 30, 2021

Data can be extremely beneficial for those looking to get more out of their B2B email marketing campaigns. We recommend reviewing these metrics when crafting and monitoring your clients’ B2B email marketing experience. Email Open Rate. How can you tell if your email campaigns are resonating with your target audience?

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Unbounce

JULY 14, 2020

Not so much when it comes to your visitors’ email addresses. Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. And that you’re offering something really great to make trading their email a total no-brainer. .

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145