Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. It can become a valuable part of your social media and email campaigns. Coschedule features some great case studies. They are not trying to convert the reader.

Top of Funnel 306

Top of Funnel Marketing & Strategy Marketing Strategy Planning 306

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Webbiquity

OCTOBER 9, 2018

Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload. Personalization in Email Marketing. But email personalization also has its challenges.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 122

Outreach Email Marketing Optimization Lead Ranking 122

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Zoominfo

FEBRUARY 25, 2021

You might want to send an email to prospects. According to GoToWebinar, 57% of registrations come from email. Create an Email Campaign. Let prospects know about your webinar in a persuasive email. The email will direct recipients to your landing page. Build an Engaging Landing Page.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Collecting emails is a form of lead generation. The best part? The best part?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Inbox Insight

OCTOBER 19, 2023

Key components of a demand generation strategy A successful demand generation strategy contains several key components, and it’s important to leverage the right demand generation tools for effective marketing campaigns. Optimize landing pages : Landing pages play a vital role in the success of your lead magnets.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. Dig deeper: A B2B marketer’s guide to long-form content How to get bottom-of-the-funnel SEO right Each case is different, for sure. Use specialized tools.

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? Track views using Google Analytics 4 (GA4).

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns. Sign up for our emails here.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

Launch Marketing

MARCH 2, 2023

In the B2B space, LinkedIn is, in most cases, always a good option for you. The users are already in the right mindset, and not just scrolling for pleasure, which is more often the case on other platforms. When a user interacts with your ads, they will be prompted with a Lead Gen Form instead of sending them to a landing page.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

ClickDimensions

MARCH 14, 2023

Page Contents What is Marketing Automation? The primary tools used within Marketing Automation are email marketing , campaign automation , social posting and lead scoring. How can manufacturers use Marketing Automation? One of these technologies is Marketing Automation. How can manufacturers use Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Optinmonster

JANUARY 24, 2024

Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. Use Both Email Automation & Direct Asks 2. Go 1 Step Further: Conduct a Case Study 7. You can then email that segmented list to ask for more detailed testimonials.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ClearVoice

DECEMBER 18, 2023

Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns. Monitor the amount of time target accounts spend on your website or specific landing pages. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns. Monitor the amount of time target accounts spend on your website or specific landing pages. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page?

Landing Pages 76

Landing Pages Optimization B2B Top of Funnel 76

Optinmonster

MARCH 4, 2024

Split testing is a method used to compare two versions of a web page, email, or other marketing asset to determine which one performs better. Here are scenarios where split testing shines: Website Redesigns: Before overhauling your entire site, test page elements individually to understand their impact on user behavior.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Unbounce

JULY 14, 2020

Not so much when it comes to your visitors’ email addresses. And that you’re offering something really great to make trading their email a total no-brainer. . Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. The VIU team (of only six!)

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Ranking 145

PureB2B

JUNE 20, 2022

Rather than tear up your existing lead generation strategy and start from scratch, instead consider the following tweaks to enhance your campaigns. A/B test key campaigns. First, it identifies which elements of your lead generation campaigns work. It was first studied by Robert Cialdini in his 1984 work, Influence.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Generation 62

BenchmarkONE

NOVEMBER 10, 2022

You can tag your leads based on certain qualifiers, which make it easy for you to determine where they are in their buyer’s journey, and you can set up automatic nurture campaigns to go out to your leads based on actions they take. Email Funnel. Offering education to prospects on your brand and product via nurturing email campaigns.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages. Convenience.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages. Convenience.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

ClearVoice

SEPTEMBER 22, 2023

Do this by reposting and sharing UGC from satisfied customers on social and including it in marketing emails and your website. Create Engagement Opportunities Brands can ask clients to leave feedback and testimonials through emailed feedback forms or on social media platforms. Also, a campaign slogan (#JustDoIt or #MyCalvins).

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Optinmonster

MARCH 1, 2023

Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. Signup forms are critical for website owners who want to build an email list and engage with visitors, convert them into customers, or provide targeted content.

Conversion 96

Conversion Landing Pages Opt-in Template 96

Scoop.it

MARCH 2, 2023

Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. Email newsletters One unique benefit of email marketing is that your message lands directly in your customer’s inbox. An example of this can be seen on their page.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Don Peppers and Martha Rogers will be proud.

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Vision6

DECEMBER 17, 2023

We’ll be running through why lead generation is vital to any marketing campaigns, but most importantly we’ll explore lead generating strategies that target quality over quantity. For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Hinge Marketing

MARCH 30, 2022

And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. Sure, traffic to the website is up and your email list has grown, but where is the revenue? Most firms will not be able to rank on the first page of search engine results right away.

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83