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AI-powered martech releases and news: March 28

Martech

Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting. And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations.

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What’s New in Litmus Q4 2021: Webinar Recording + Q&A

Litmus

This quarter, we released a host of new updates—all geared toward helping you navigate increased email demand, new privacy measures , and the need to become more agile. Apple Privacy-Impacted Opens). So these opens are total opens minus Apple Privacy-Impacted Opens. A lot has changed in the world of email this year.

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Building Demand: Email Marketing isn’t as Dead as They Say

LeanData

When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. Updated privacy rules and practices have made tracking tougher, and a myriad of different email tools block MAP pixels, providing false open or click data.

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The Trends Shaping the State of Email in 2021: Webinar Recap + Q&A

Litmus

Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. What’s the right balance between personalization and privacy? The main takeaway here is understanding that personalization and privacy are two separate things. Automate systematically the cleansing process.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. BIIA’s most recent conference in Bangkok was a sellout. I’m proud to serve on the BIIA board. Now VCs frequently send him in to companies to clean things up before a sale. Quotable quote: “Process is everything.”

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LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past? The video was edited for length and clarity.

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Email Deliverability and Data Quality

ANNUITAS

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy.