ClickZ
OCTOBER 22, 2020
30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.
LeanData
JULY 19, 2022
When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions?
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Biznology
JANUARY 19, 2018
“Spending 80% of marketing investments on net new customer acquisition spells doom for B2B marketers, especially those in SaaS and other subscription businesses,” says Gershik. Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan.
Litmus
NOVEMBER 9, 2020
Automate systematically the cleansing process. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. What’s the right balance between personalization and privacy? This is where your organization’s privacy statement comes into play.
ANNUITAS
MAY 17, 2016
However, they are topics many marketers struggle with. Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. Never drop that 10,000 into a campaign without validating the list.
Envy
JANUARY 28, 2018
With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. Marketing Automation. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace.
SmartBug Media
MARCH 18, 2019
Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot.
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