Martech

MARCH 28, 2024

Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting. And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations. Get MarTech! In your inbox.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Zoominfo

OCTOBER 14, 2021

Sales professionals, marketers, and recruiters live and die by two vital metrics when it comes to email: bounce rates and open rates. Ultimately, it doesn’t matter how compelling an offer may be if an email fails to reach its target or they choose not to open it.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

Litmus

JUNE 16, 2021

Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience. Plus, you can rest assured the privacy of your subscribers is fully protected (Litmus doesn’t store any personally identifiable information).

Eloqua 77

Eloqua Privacy Protection Aggregators Click Rate 77

Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

TrustRadius Marketing

DECEMBER 4, 2019

Within the email marketing software, marketers can create beautiful emails, automate email campaigns to subscriber lists, and reach a massive audience while complying with privacy regulations. You can see open rates, click-through rates, bounce rates and unsubscribe rates.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52