ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. The Social Media People Problem. And that takes time. Flickr Photo by Doc_Brown.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Allocadia

APRIL 8, 2019

Helena Lewis, senior group manager for global marketing operations and technology at National Instruments, joined me for How National Instruments Revamped Marketing Planning Using the SiriusDecisions Campaign Framework , the latest webinar in our #RunMarketing series.

Planning 40

Planning Marketing Plans Webinar Metrics Work Management 40

markempa

DECEMBER 29, 2011

This year’s B2B Lead Roundtable webinars are testament to that. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Learn more here: How to Integrate Social Media and SEO to Drive More Leads and Increase Marketing ROI. We are in the process of planning our 2012 webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Buy a Media Company: Do an analysis on the media companies in your industry.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

The Point

AUGUST 23, 2011

In a new, recorded Webinar, “ Marketing Automation: What Is It & Why Do I Care ,&# I explain the basics of marketing automation: what it is, what it does (and what it doesn’t), and why so many of your peers are rushing to make investments in the technology. You can access the Webinar here.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Webinar Metrics 100

LeadSloth

JUNE 7, 2010

Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar. Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Webbiquity

JULY 12, 2016

Showcase reviews: MarketingLand, SmartBug Media, Comms Axis, SnapApp, Hunter & Bard. Provides support for inbound (SEO and social media management, forms and landing pages) and outbound (email marketing and webinar management) marketing, plus reporting and features for account-based marketing automation. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Ledger Bennett

MARCH 12, 2020

– Webinar. Run a webinar on your event sub-theme and encourage people to register. Run a live event online. You can still be live, even without an event, there are so many channels available to do that now. – YouTube. – Facebook Live. – LinkedIn. – Live podcast recording. Run live surgeries and phone-ins

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Point

DECEMBER 6, 2010

7 Mistakes To Avoid In Your Next Webinar Invitation. Salesforce.com Webinar Invitation Gets It Right. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Valasys

JULY 1, 2021

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. g) Templates and libraries. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. These landing pages offered things like White Papers, eBooks, and webinars. He has spoken at events like SMX, SES, and the Social Media Strategies Summit. What’s your biggest challenge as a B2B marketer?

B2B 120

B2B Landing Pages Leads Lead 120

Vidyard

AUGUST 7, 2015

If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. When I first heard about third-party intent data five years ago, I loved the idea. The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. . --> Suppliers. --> Webinars. --> Events Industry Events. E-Media Summit -->. RSS Feeds. --> --> Bookmark FOLIOMag.com.

B to B 40

B to B Paid Content Social Media CMS Development 40

Envy

JANUARY 28, 2018

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Social media marketing changes. When it comes to social media, it’s clear: video is here to stay.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Convince & Convert

APRIL 1, 2012

Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. Assume your readers came in cold from search or social media. a webinar replay, ebook, podcast, et al) This content should help, not sell. Be a YOUtility.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Convince & Convert

APRIL 1, 2012

Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. Assume your readers came in cold from search or social media. a webinar replay, ebook, podcast, et al) This content should help, not sell. Be a YOUtility.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Rules like “give them +5 if they attend the webinar” are simply based on guessing what qualifies as a good lead.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Subscribe to the comments for this post? Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Heinz Marketing

OCTOBER 4, 2021

I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition. You go to am Eloqua experience conference, very rarely do you see more hugs than handshakes at conferences, but Eloqua experience was one. You have to invest in this.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Cross Promote Across Your Social Media Sites. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

TrustRadius Marketing

NOVEMBER 14, 2019

Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications. Social media campaigns will provide the direst of KPIs for your product and services. Social Campaigns: Social media is becoming connected across all platforms. Email Marketing & Online Marketing.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

LeadSloth

AUGUST 11, 2009

I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Engagio

JULY 31, 2017

There’s data generated through people’s engagements with your owned digital content, such as the pages on your website a lead visits, the emails they open, the e-books they download and the links they click on through your social media posts. When someone engages with your corporate social media accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

SWZD

SEPTEMBER 11, 2019

They then collaborated to design campaigns and choose channels – whether webinars, physical events, or content syndication – targeted to reach these accounts and decision makers within the accounts. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. Demand Generation.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Marketing Insider Group

MAY 24, 2012

There are new technologies that enables any brand to become like a publisher but with 178 average social media accounts, Jeremiah stated that we need to determine who will be enabled as publishers. Content marketing starts with owned media delivering great content and then moves into earning customer attention. Top-Level Takeaways.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. Rather than one more thing to do, SnapApp lets you do more with what you already have – and get better results.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Big “Register for our webinar&# button at the bottom makes it easy to find where to click to sign up. How many webinars are being advertised here? Too confusing.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers?

Webcast 100

Webcast Work Management Marketing Management Content 100

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100