Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. This was the third in a series of four posts focused on remote work technologies. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

APRIL 11, 2013

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Although the survey shows that use of social media for work-related purposes among this audience is focused on a few select platforms, adoption is steadily increasing.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Metadata

FEBRUARY 28, 2022

Through AI and machine learning, Metadata frees B2B marketers from having to manually do these tasks so they can spend their time on the work that matters most: strategy, creativity, and experimentation. Running paid campaigns creates too many technical, mundane, and repetitive tasks for B2B marketers to keep up with today. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Just Ask Google. Google doesn’t sell the data (as far as I know). The Google advantage is speed and relevance.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Where did they come from?

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Heinz Marketing

OCTOBER 4, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! We are here every week in the middle of your work week, even if it’s the last day of the month, even if it’s the last day of the quarter. I think you did that. You can flip.”

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Buyer intent data can work well for software and tech companies with higher average contract values (ACVs). The auction functions very similarly to a Google search ad auction.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

NuSpark Consulting

AUGUST 23, 2018

Or is it just busy work? The cherry-on-the-cake metric, however, is tracking the increase in organic keyword conversions in Google Analytics. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Of course, you don’t just want leads.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Customer Experience Matrix

OCTOBER 29, 2015

Openprise also integrates today with Google Apps and the Amazon Redshift database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

NOVEMBER 9, 2015

Like Radius, Infer works by importing the client's CRM data and enhancing it with Infer's information. The system also has connectors to import data from marketing automation and Google Analytics. Mintigo’s actual implementation is considerably messier than that, but such is the price of working in the real world.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Ledger Bennett

FEBRUARY 24, 2020

If you take a step back, strip away the narrative and really question these ‘trends’, what they mean for your business and how they’d actually work in practice you might well find they’re about as lacking in substance as the Emperor’s new threads. There are great examples in startup culture of this working really well.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Marketing Insider Group

JANUARY 8, 2013

B2B Ideas@Work by Billy Mitchell (@ BillyMitchell1 ) and the folks at MLT Creative. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. Follow my friend @ noyesjesse.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 But, ZMOT shows that to be unlikely (as will your Google Analytics). Too much work for them.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 But, ZMOT shows that to be unlikely (as will your Google Analytics). Too much work for them.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

SWZD

AUGUST 14, 2019

You will often hear people who have worked in technology since the early days of the Internet say that the revolution is only just beginning. He then worked in the Internet industry in the early 1990s, and has since held various positions at well known companies such as EBay, Google, YouTube, Yahoo, and now Oracle.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. It’s not working. It is not going to work. Sure thing. You and I have known each other, obviously, for a long time. A few decades. Absolutely.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Webbiquity

SEPTEMBER 1, 2010

Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. Post on Google Buzz. How to Reach Out to Bloggers by Chris Brogan. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. That business model really has given a seat at the table to those folks that actually work with the customers day in and day out, because we have to earn their business every day. Their barrier to leave is very low. Jocelyn: Absolutely.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. Okay, maybe it’s a bit of both.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. If not, you still have work to do.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

ClearVoice

JUNE 17, 2019

Of all the people quoted, Rebecca Lieb best summarized the difference in advertising and content marketing by saying that content marketing is “a pull strategy” that works to attract an audience, versus advertising that sprays or “pushes” the brand’s messages out to an audience. What’s it like to work in content marketing.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. Choosing marketing technologies that work together makes life easier for busy marketers, and ensures the stack doesn’t get jumbled and siloed.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. I worked on developing our buyer personas and learned a great deal about our buyers. Shocker – it is not always Google. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

SWZD

SEPTEMBER 11, 2019

Michelle moved into demand generation as the function grew in the 2000s with the rise of Google and digital marketing in general. They worked together at Marathon Technologies , and Brian later recruited her into the next company he went to, Imprivata. She spent the first 12 years of her career on the PR side of marketing.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

PureB2B

JUNE 13, 2017

And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. You should always look back at your efforts to figure out what worked and what didn’t so you can focus on the best strategies and maximize ROI. Google Analytics is probably the most used analytics tool.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

LeadSloth

AUGUST 11, 2009

Because we’ll get super quick transaction and revenue data on any testing we do, we may feel more inclined to test “crazy” ad ideas that – if they do not work – can be quickly killed. When paid search works well, solutions (ads) are matched to needs (searches). Same goes for keywords.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. There also were clients where the native integration simply wouldn’t work due to its adaptability or their limitations in business process changes, and they had to use an integration platform. For some clients, the native integration was customized (e.g.,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Marketing Insider Group

JANUARY 29, 2013

This practice simply eliminates accountability, allows bad behaviors to persist year-after-year, stops the natural pruning of what isn’t working and destroys the chance that new ideas can get funded. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. The Real-Time Marketing Exchange. Image Source.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

PureB2B

JUNE 13, 2017

And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. You should always look back at your efforts to figure out what worked and what didn’t so you can focus on the best strategies and maximize ROI. Google Analytics is probably the most used analytics tool.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Engagio

FEBRUARY 21, 2020

You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. No one’s data is perfect or complete, so step off the ledge, grab a drink, and let’s get back to work. Selecting target accounts can be stressful. Guess what? But again, that’s okay!

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

SnapApp

MAY 12, 2015

Why Do Assessments Work? Assessments also work because our prospects are looking for answers. Assessments work throughout the buyer’s journey to build and strengthen those relationships. could work as a mid-funnel offer, and “Which product is right for you?” When Can Marketers Use Assessments?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59