PureB2B

JUNE 13, 2017

Whether it’s trigger-based (initiated by the email receiver) or an email blast (triggered by the email sender), these automation tools facilitate the large-scale distribution of personalized messages along with performance measurement dashboards. Google Analytics is probably the most used analytics tool. Conclusion.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Manual versus automated integration.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Leadspace

JANUARY 4, 2017

And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Serving up 10 billion FB, Google, and Comcast impressions this year vs. 7 billion impressions last year simply isn’t gonna cut it. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Heinz Marketing

MARCH 1, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. We’re talking about signals and trigger events you can pull out of your consolidated information to have better contextual conversations with your prospects. .” You can even ask Alexa! This and a lot more!

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Hinge Marketing

AUGUST 15, 2014

Trigger marketing. In order to get the most out of marketing automation software, it is important to ensure that its capabilities align with your needs: if you won’t require trigger marketing functionality, for example, it won’t be advantageous to pay for it. On Google+ or LinkedIn? Infusionsoft.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

SnapApp

SEPTEMBER 18, 2012

re actually often generated by auto-curating or keyword triggered apps that require no human involvement whatsoever after setup. Indifferent tweets or those with a neutral sentiment don't give readers a reason to click a link, or an opportunity for conversation.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Customer Experience Matrix

MARCH 29, 2016

By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. These can be tailored to each client.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Heinz Marketing

JULY 18, 2021

Google Analytics: Check Pageview. Is an alert triggered to the correct person for follow-up? Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. Bizible, Google Analytics, InsightSquared, Tableau, SEMRush, Full Circle Insights, Moz. Lead Data Mapping. Web Page is Up.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

SmartBug Media

MARCH 10, 2020

Org chart building tools, like Google Slides or Pingboard , that can help organize and map accounts. Google Display Network. These are some tools you can use: [Direct Mail] PFL allows you to use digital actions to trigger direct mail campaigns. Google Slides. Google Display Network. OrgChartHub (HubSpot only).

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Albacross

JANUARY 17, 2020

Airtable If you're still using Google Sheets in 2020. Airtable will make you never want to use Google Sheets again. By matching the IP address of visitors to your website to specific companies, it allows you to see exactly who has visited your website (rather than just traffic statistics found in tools like Google Analytics).

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Single Grain

MAY 31, 2023

Here are the five basic data privacy rules that you should follow: Dive Deeper: * The Email Marketer’s 4-Step Guide to GDPR Compliance * Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads? An example of a popular AI platform is Google Cloud AI Platform.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convince & Convert

JANUARY 11, 2017

They want to get more information, so they will go to Google, search my name, the company name Oktopost, get to my website, and hopefully leave their information or fill out a form to get a demo, a whitepaper, webinar, or whatever. But in reality, it came from a tweet that triggered somebody to do a search and led them to my website.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Metadata

DECEMBER 15, 2020

LinkedIn Lead Gen Forms integrate with Marketo, Pardot, Eloqua, plus a few others here. This acts as the contact enrollment trigger. Make sure to remember how you named your Lead Gen Form before looking for the form in Hubspot when you set up the trigger. We also use Salesforce as our CRM. Can you elaborate on that?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Webbiquity

FEBRUARY 14, 2010

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Heinz Marketing

MAY 7, 2018

You can catch us, every new episode through, at the iTunes store and Google Play, and as always, every episode of Heinz, or excuse me, every episode of Sales Pipeline Radio, is available past, present, and future, on salespipelineradio.com. If you’re listening to us through the podcast, thank you very much for subscribing.

Top of Funnel 42

Top of Funnel Work Management Marketing Management Lead Ranking 42

Litmus

JUNE 22, 2020

Within Litmus, you can “push” your email from Builder to Proof, send your campaign to your own custom email address, upload your own HTML or an image of your email, or import from Dropbox, Google Drive, or Microsoft OneDrive before sharing your email with your team. Integrate with other tools.

Features 63

Features Enterprise Management Eye-Tracking Template 63

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. They are either event-based or trigger-based. Proficiency in HubSpot, Marketo, or Oracle Eloqua or experience of working on email marketing campaigns, lead generation and nurturing, and Google Analytics.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Vidyard

SEPTEMBER 14, 2020

How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. Reduce Your Thumbnail File Size Large files from unknown senders can trigger spam filters. Wondering where to start? You betcha.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. Review any additional trigger event alerts. What does this look like in practice at a company?

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

chiefmartech

JUNE 10, 2016

There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

Velocity Partners

NOVEMBER 13, 2018

When we hear the word, a pebble drops in our mind-pond and these associations are involuntarily triggered. For LookBookHQ, we made a mind-map to stake out the signals we hoped to send: Of course, it’s unlikely that any one name can trigger all of these associations. Probably why Google won.).

Brand Identity 67

Brand Identity Branding B2B Work Management 67

OutboundView

SEPTEMBER 20, 2018

Buying Triggers – Which activities inside an organization indicate your solution could be a fit for them? Identifying the triggers that drive organizations to buy is absolutely critical for top of funnel targeting. Use Excel or Google Sheets – you don’t need a specialized tool for everything! Buyer Personas. Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. Google (116).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

WebMarketCentral

SEPTEMBER 21, 2009

Companies evaluating established providers such as Marketo , Eloqua , Silverpop's B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Single Grain

AUGUST 21, 2014

Before committing to a contract, find out who will be handling your onboarding and, if you anticipate being shuffled off to a separate company, take some time to Google reviews on the provider to be sure you’re in good hands. Ask for free trials. Are these weaknesses reason enough to give up on marketing automation? Of course not!

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. .” There’s obviously the, “Hey, I’m calling you because that trigger happened,” right?

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Finally, you must know how your efforts are performing.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

Predictive weather events uses large datasets to build relative triggers that can personalize customer engagements. Act-On’s transactional event-triggered email solution (via Act-On). Users can import data, build segments and triggers, and create relevant marketing campaigns that engage customers on their favorite channels.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120