Valasys

APRIL 24, 2019

As organizations are focused heavily on core competencies and keys to success it has led to an increase in outsourcing to vendors for certain business functions who work better, faster, or cheaper. Therefore, there are more third-party relationships today than ever before—and this comes with a variety of benefits and consequences.

Work Management 40

Work Management Vendors Efficiency Organization 40

Sana Commerce

JUNE 29, 2023

Learn more Inventory Management and Product Catalog Efficiently managing your inventory and product catalog is vital for smooth operations. However, payment gateway integration may involve additional development work and ongoing fees, which should be factored into your cost analysis. Make purchasing pain-free with Sana Pay.

Efficiency 52

Efficiency Cost Marketing Websites Work Management 52

Martech

MARCH 7, 2022

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features?

Digital Asset Management 83

Digital Asset Management Work Management Marketing Automation Services Marketing Management 83

Webbiquity

APRIL 5, 2023

Digital Asset Management (DAM) Software is a centralized platform that enables a business to efficiently store, organize, manage, retrieve, and distribute digital assets. In addition, DAM helps organizations streamline their digital marketing processes, increase efficiency, and maintain brand consistency.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

LeanData

DECEMBER 15, 2022

Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers. Be a Frictionless Vendor. The post Sales Playbooks 101: Foundations of Building an Efficient Sales Pipeline appeared first on LeanData. Make it easy and frictionless to become your customer.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Seismic

FEBRUARY 1, 2021

It’s no surprise that more than 70% of business buyers expect vendors to tailor the buying experience to their needs. After a thorough evaluation process spanning multiple sales enablement vendors, Citrix chose Seismic because of its superior content governance functionality. This enables Citrix to surface content directly in the CRM.

Efficiency 83

Efficiency Work Management Marketing Management Personalization 83

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The post B2B Vendors Need To Play Catch Up In A “B2E” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.”.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

Customer Experience Matrix

NOVEMBER 9, 2015

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Marketing Insider Group

JANUARY 8, 2024

It’s important to understand that AI isn’t a replacement for professionals in the creative fields but rather a tool to complement them, enabling them to tackle complex tasks more efficiently and reach their full potential. AI improves efficiency and elevates the overall customer experience, a critical factor in the competitive B2B landscape.

Marketing AI 245

Marketing AI B2B Marketing Planning Allocation 245

Seismic

AUGUST 25, 2019

“Efficiency is doing things right; effectiveness is doing the right things.” ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. How Can I Improve Sales Efficiency and Sales Effectiveness?

Efficiency 82

Efficiency Effectiveness Enterprise Management Work Management 82

Zoominfo

FEBRUARY 12, 2024

Campaigns become more efficient and aligned with the company’s goals. Tools that fail to align with your current systems create extra work on the back end and can frustrate the ultimate goal of efficiency and sustainable growth. The result? Are you solving for gaps in your tech stack?

Work Management 130

Work Management Marketing Management Tools Lead Ranking 130

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The post B2B Vendors Need To Play Catch Up In A “B2E” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Vendors 92

Vendors B2B Ethics B2B Thought Leadership 92

Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Biznology

OCTOBER 7, 2016

Your marketing investments will become much more efficient, being applied to their best use. The post Analyze your target’s buying process, for greater marketing efficiency appeared first on Biznology. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it.

Efficiency 154

Efficiency Buy Process Marketing Proposals 154

Marketing Insider Group

MAY 14, 2024

In doing so, you can build momentum and increase attendance through effective and cost-efficient means. The right marketing tools can streamline operations and enhance the efficiency of your efforts. Review past events and the marketing strategies you used. Make adjustments to your plan and calendar as appropriate.

Planning 240

Planning Event Marketing Marketing Plans Work Management 240

Customer Experience Matrix

AUGUST 2, 2012

One useful measure is employee counts, which are a reasonable proxy for expenses and operating efficiency. Given that assumption, the figures suggest that Pardot, Net-Results and SalesFusion are more efficient than the others. By contrast, Eloqua, Pardot and SalesFusion have become substantially more efficient.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Martech

FEBRUARY 29, 2024

Ideally, this means the leader is willing to risk that results can improve with more efficiency and focus on existing efforts. Training and enablement on existing technology Many technology vendors will tell you that most of their customers use a very small percentage of the features and functionality of their tools. Why is this?

Lead Scoring 103

Lead Scoring Lead Ranking Tips Marketing Management 103

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Vidyard

MARCH 21, 2018

We’re striving towards making this a self-serve, efficient process for our customers where they will be able to manage data requests directly from their Vidyard account, on our platform. Your MarTech/SaaS/Vendors. This includes things such as; Providing necessary tools to facilitate data requests right within Vidyard.

Work Management 87

Work Management Vendors Privacy API 87

LeanData

JULY 13, 2020

March 19, 2020 — LeanData, the leading provider of Revenue Operations solutions, was named the leading vendor for Lead-to-Account Matching and Routing in TOPO Research’s annual sales and marketing technology reports. The post LeanData Named Leading Vendor for Technologies in Sales and Marketing Tech Stack appeared first on LeanData.

Work Management 52

Work Management Marketing Management Vendors Leads 52

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Enhanced targeting. Increased ROI.

Marketing AI 123

Marketing AI Work Management Marketing Management Examples 123

Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive. Watch for that to also have an impact on vendor financial viability in 2024. There is no question about AI’s ability to help marketing organizations be more efficient.

Marketing Management 110

Marketing Management Marketing Budget Budget Programs Vendors 110

Martech

FEBRUARY 8, 2024

We built the pipes to facilitate efficient pipeline generation. Efficiency. They barely trust vendor websites at all. We’re being asked to not only increase efficiency, which we’ve been doing for over a decade, but now also effectiveness. We need to get them the information they need as efficiently as possible.

Marketing AI 114

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 114

NetLine

OCTOBER 10, 2019

Fortunately, there are plenty of tools and vendors in the MarTech space designed to focus on these challenges. Sales wants to consistently and efficiently expand its pool of qualified leads regardless of how it happens. In many scenarios, determining which vendor fits you best comes down to organizational preference.

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. To date, consultants have managed this issue by creating a list of preferred vendors they recommend to clients. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 101

Enterprise Management Consulting Work Management Marketing Management 101

Webbiquity

DECEMBER 28, 2021

There are countless charities worthy of support, but three of my favorites (all highly rated in terms of fiscal efficiency) are the Salvation Army (help for the lost and the least across the U.S.); Though Black Friday and Cyber Monday are now distant memories, a few vendors are extending some amazing offers through the end of the year.

Vendors 286

Vendors B2B Sales Paid Search Agency Segmentation 286

The Point

FEBRUARY 25, 2022

Just as too much time on Instagram fawning after the photoshopped lives of internet influencers can create an unhealthy self-image, marketers too can fall victim to unrealistic standards and FOMO created by the marketing blogosphere and the breathy propaganda of martech vendors. The Dangerous Allure of World-Class Marketing Click To Tweet.

Class 243

Class Marketing Attribution Advertising Agencies Paid Search Agency 243

Salesforce Marketing Cloud

MARCH 4, 2024

Almost all respondents (96%) said that trust is important – or even critical – when partnering with an AI vendor. Specifically, organizations are seeking vendors who already have security protections – such as data masking (the practice of anonymizing sensitive data) – baked into the tool.

Work Management 116

Work Management Trends Business Forrester 116

Martech

DECEMBER 12, 2023

Getting your MOps software to its full potential Diving deeper into the capabilities of tools you already have can uncover efficiencies and functionalities you aren’t using in full — or even know about. Identify areas where the process could be smoother or more efficient. Do your homework on the vendor marketplace.

Work Management 121

Work Management Marketing Management Budget Programs Software 121

Salesforce Marketing Cloud

DECEMBER 6, 2023

Here are next-generation financial service CRM features that you need to bridge the gap between your team and your clients, increase efficiency, and build a future-proof customer experience. According to Accenture, 95% of IT leaders are prioritizing automation to increase operational efficiencies.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

DECEMBER 19, 2023

The team members working on a marketing campaign need to be organized before, during and after the launch to be efficient and informed. Adopting a number of point solutions that cannot share information won’t create the type of efficiency teams are looking to gain from their campaign management tools.

Work Management 78

Work Management Marketing Management Marketing Automation Services Budget Programs 78

B2B Technologies

JULY 9, 2023

As a united team, we are now even more capable, efficient, and faster. Frank Fuerst, CEO of B2B Technologies, shared his enthusiasm, saying, “Joining forces with BlueAlly aligns with our vision of the future. We eagerly anticipate being able to provide a much broader set of IT solutions and deliver more value to our clients.”

Marketing Management 40

Marketing Management Vendors B2B Acquisitions 40

Martech

SEPTEMBER 20, 2023

The aim is to provide visibility into reach, engagement and conversion, thus uncovering efficiencies and inefficiencies in marketing investments. This should benefit not only B2B marketers but also the vendors they rely on. The hope is that more efficient marketing investment will be seen to offset the cost of the Channel99 platform.

DemandBase 90

DemandBase Marketing Attribution Account Based Marketing B2B 90