Martech

OCTOBER 11, 2023

Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. Posts focused on topics close to their hearts, such as Earth Day, Bring Your Child to Work Day, MLK Day, volunteer work, etc. Define the requirements to fill that calendar. Get MarTech!

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Heinz Marketing

JANUARY 31, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds.

Ideal Customer Profiles 111

Ideal Customer Profiles Efficiency Buyer's Journey Distribution 111

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. LinkedIn, however, offers a unique platform for sales professionals. Enabling communication with a broad audience.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. I was curious to know how LinkedIn Advertising performs against Google Ads.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Webbiquity

APRIL 18, 2023

B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. Make Use of LinkedIn Image credit: Greg Bulla on Unsplash LinkedIn is an essential tool for B2B marketers, as it is one of the best brands for generating B2B leads.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Example: A software company looking to sell its project management tool can use data analysis tools to identify companies with multiple ongoing projects but lacking efficient project management systems. As technology continues to evolve, so do marketing strategies.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Jennifer Harmon, content strategist and creator, Convince & Convert Don’t: Replace skilled (human) team members Generative AI should make doing your work easier, not replace the work done by professional creatives.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Oktopost

JUNE 21, 2023

And when it comes to LinkedIn, the professional networking giant, these conversations can be truly game-changing. At Oktopost, we’ve been listening to your challenges, and working hard to find a solution. Today, we’re thrilled to announce a new feature that will transform the way you interact on LinkedIn.

Linkedin 62

Linkedin Features Ideal Customer Profiles Work Management 62

Salesforce Marketing Cloud

JUNE 30, 2022

Are they social platforms like LinkedIn, email newsletters, or ad partners like Google? Customer insight and interest is valuable, and social platforms like Facebook and LinkedIn generate revenue by offering targeted advertising that uses the customer data they’ve collected. Here’s an example of how you can make this work.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

Heinz Marketing

MAY 26, 2022

As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . In Seth Godin’s insightful LinkedIn Learning course, “Creativity At Work,” he defines the always in-demand skill as the willingness to solve interesting problems.

Creativity 112

Creativity Course Consulting Intent 112

Seismic

JULY 19, 2022

He summed up his mindset on work ethic and weathering uncertain times in a recent LinkedIn post. In our conversation with Toby, we discussed everything from hiring to driving new efficiencies in times of uncertainty. In the end, your targets for the year are still the same – you just have to do it in a more efficient way.

Efficiency 52

Efficiency Marketing Analytics Tools Ethics Budget Programs 52

Heinz Marketing

MARCH 23, 2022

Working at Heinz Marketing has been a blast. Over the last year of working remotely, I’ve had to make some major work and lifestyle changes which have helped me succeed and has lead me to where I am now. But one motto I will always stand by that my first manager job told me is “Work Smarter, Not Harder”. To-Do List.

Work Management 107

Work Management Tools Deliverability Social Media 107

PathFactory

FEBRUARY 10, 2023

Diversify how you’re using LinkedIn: In today’s environment, LinkedIn messages are so saturated with spam and bots that it’s extremely difficult to set up a meeting through cold LinkedIn outreach. Try these two strategies to leverage LinkedIn to build pipeline. Instead, take a more organic approach.

High Quality Lead 52

High Quality Lead Efficiency Top of Funnel CMS Development 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

Metadata

JANUARY 7, 2021

This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions. Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. Over the past year or two, LinkedIn has slowly been adding features that are more social in nature.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? What works better: images or videos? Which images work best? So, what’s working in social advertising for B2B marketers? To find out what’s working, we looked at what’s working for our own customers.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Learn what is working and do more of that. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Scoop.it

NOVEMBER 11, 2021

As we can see from the chart above, curated content consists of around 48% of the links that marketers post on social media – with ratios reaching and exceeding 50% for Twitter and LinkedIn respectively. Hashtagging also works wonders when it comes to discovering new content to curate, too. Stay True to Your Curation Principles.

Curation 85

Curation Efficiency Allocation Generation 85

Conversica

AUGUST 16, 2022

“Using Conversica’s AI Assistants to automate the follow-up on Gainsight data enables Customer Success teams to more effectively act on insights, proactively respond to customer needs across multiple accounts, and drive durable, efficient growth through renewals and expansion.”. Conversica Media Contacts. conversica@msrcommunications.com.

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. A look at how offer types perform on LinkedIn and Facebook.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Valasys

NOVEMBER 23, 2022

LinkedIn , which started as a mere platform for recruiters and job seekers, has now become a prominent platform when it comes to converting leads. LinkedIn newsletters have become a great medium through which brands can talk about their niche in detail, attracting potential clients. . How to create a LinkedIn newsletter? .

Newsletter 40

Newsletter Linkedin B2B Thought Leadership Interactive Marketing 40

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

The Forward Observer

MARCH 1, 2024

Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

SalesIntel

MAY 24, 2021

Social media has become a convenient forum for professional interaction, and it is difficult to argue with the idea that LinkedIn is at the forefront of bringing professionals together. What is LinkedIn account-based marketing? Key steps in launching your LinkedIn ABM campaign. This decision is not to be made on the spot.

Account Based Marketing 52

Account Based Marketing Linkedin ABM Planning 52

Hubspot

NOVEMBER 2, 2018

Writing a LinkedIn summary is incredibly difficult -- for everyone, but especially for salespeople. In this blog post, we'll dig into what to include in your LinkedIn summary to make it stand out, as well as some examples to give you inspiration. How to Write a LinkedIn Summary.

Linkedin 101

Linkedin Creativity Examples Ideal Customer Profiles 101

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Sana Commerce

FEBRUARY 21, 2023

In B2B e-commerce, personalization goes a long way for both the seller and the buyer: Personalization is great for the seller because it allows you to efficiently give clients everything they need while boosting bottom-line metrics. Does personalized marketing really work in B2B e-commerce? Take Amazon and Netflix, for instance.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

illumin

NOVEMBER 7, 2023

Journey advertising works across platforms. This boosts efficiency and creates better targeting as an end result. Once the buyer persona is clear, it is possible to target customers better and boost ad efficiency. What platforms do you use for journey advertising? How does journey advertising influence one’s marketing funnel?

Advertisements 52

Advertisements Advertising Top of Funnel Funnel Advertising 52

NuSpark Consulting

SEPTEMBER 28, 2011

So here’s my method to be more efficient with my social media time. My process only works with this browser. (But Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. LinkedIn sharing.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

So here’s my method to be more efficient with my social media time. My process only works with this browser. (But Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. LinkedIn sharing.

RSS 100

RSS Social Media Twitter Efficiency 100

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? What works better: images or videos? Which images work best? So, what’s working in social advertising for B2B marketers? To find out what’s working, we looked at what’s working for our own customers.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” 4/18 “Work keeps at bay three great evils: boredom, vice, and need.” Is that still the case?

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363