Anyword

MARCH 25, 2024

“We wanted to have an impact within the industry,” Smale explained, “We wanted to make sure that our products and services are in front of the right people, but we needed more data on what would engage our specific audience — and what wouldn’t.” ” However, using data to craft high-performing content was daunting.

Efficiency 98

Efficiency Content Click Rate Creativity 98

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

NuSpark Consulting

JULY 8, 2023

Flexibility and Analysis The lookback window strategy offers flexibility, allowing businesses to tailor their attribution approach based on their specific marketing goals and industry standards. The post Why Attribution Tracking Matters: Enhancing Digital Media Buying Efficiency first appeared on NuSpark Consulting.

Allocation 130

Allocation Efficiency Buy Media 130

Contently

MARCH 16, 2023

Building Efficient Workflows Workflows are at the core of meeting your content strategy goals, whether that be driving traffic from organic search, generating revenue, or anything in between. When building efficient workflows, start with these five steps: 1. Remember: High-quality, audience-driven content will help drive efficiency.

Efficiency 136

Efficiency Design SME Budget Programs 136

Martech

MARCH 11, 2024

Over-optimizing for pipeline efficiency: The implications The exponential growth of martech tools has led to an overemphasis on pipeline efficiency, driven by the promise of better tracking and attribution. It worked so well for Salesforce that the whole industry copied it. Verdict: No new tech needed 6. Advocate for them.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

Benchmark Email

APRIL 24, 2024

For busy marketers, mastering the art of efficiency while staying ahead of the curve is not just a goal; it’s a survival skill. In such times, arming oneself with industry-tested tips and strategies becomes… The post 10 Industry Tips Every Busy Marketer Should Know for Success appeared first on Benchmark Email.

Tips 52

Tips Business Advertising Benchmark Marketing & Strategy 52

SalesIntel

APRIL 6, 2023

Sales efficiency is a crucial aspect of any successful business. However, with the ever-evolving business landscape, achieving optimal sales efficiency can be challenging. In this article, we will discuss the top four sales efficiency challenges that businesses face today and provide practical solutions to overcome them.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

Marketri

JANUARY 29, 2024

There’s No Time to Waste Generative AI is set to transform many industries, including marketing. The post Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All appeared first on Marketri. It’s a real quandary for marketers. Here’s my take. There’s no ideal ratio, so it will take trial and error to get it right.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. The post Is Content Marketing Right for My Industry?

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Marketing Insider Group

JULY 6, 2017

A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order … Continue reading "5 Ways to Increase Efficiency in Content Production". The post 5 Ways to Increase Efficiency in Content Production appeared first on Marketing Insider Group.

Efficiency 235

Efficiency Product Forecasting Content 235

Seismic

AUGUST 31, 2023

But when it comes to understanding how AI works, knowing when to use it, and how to integrate AI into our existing workflows for better efficiency, it can be challenging. Picking up productivity diamonds Nearly every industry is being impacted by AI, and it’s created an inflection point for organizations. Ready to learn more?

Marketing AI 88

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 88

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today.

PR 62

PR Public Relations Digital Transformation Ethics 62

Heinz Marketing

JANUARY 31, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds. What is the best way to identify that audience? Use your data.

Ideal Customer Profiles 111

Ideal Customer Profiles Efficiency Buyer's Journey Distribution 111

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Earlier this year, Meta had to lay off 13% of its workforce in the name of “efficiency.” But marketing and sales teams can only be efficient if they have a trusted strategy behind their efforts.

Ideal Customer Profiles 97

Ideal Customer Profiles Efficiency Allocation Top of Funnel 97

SmartBug Media

NOVEMBER 29, 2023

The senior living industry is continuing to grow rapidly. Why Is Benchmarking in the Senior Living Industry Important? The senior living industry is a crowded market and will be increasingly so as more units pop up. You can then use this information to adjust your marketing strategies for better alignment with industry trends.

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

LeanData

MARCH 23, 2023

There’s a lot of talk in the marketplace about revenue teams seeking to consolidate their tech stack to make them more efficient. However, hard dollar cost is just one aspect of efficiency. The post Maximizing Tech Stack Efficiency With Dependable Accuracy appeared first on LeanData.

Efficiency 52

Efficiency Enterprise Management Work Management Lead Scoring 52

Only B2B

AUGUST 21, 2023

Key Data Hygiene Challenges Faced by Businesses The challenges of data hygiene, such as duplicate entries, inconsistent formatting, and incomplete information, hinder operational efficiency and decision-making. Automation eliminates this risk, ensuring data consistency and adherence to industry standards. trillion annually.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Conductor

MAY 4, 2022

With companies across all industries now prioritizing a digital-first strategy across the organization, it’s essential that you’re optimizing workflows to support the best possible ROI. It’s not an easy task, but it’s necessary if you want to drive efficiency and see organic success.

Efficiency 99

Efficiency Organization Paid Search Agency SME 99

SalesIntel

OCTOBER 18, 2023

You’re poised for the successful deployment of an exceptionally efficient Account Based Everything (ABX) strategy. This data-driven decision-making ensures that resources are allocated efficiently, and the pipeline is optimized for success. Teams use insights and analytics to refine their approaches continually.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Efficiency 52

HG Data

SEPTEMBER 15, 2022

In this edition of Insider Interviews, HG Insights’ EVP Marketing, Ed Locher shares his experience in the data science industry and his insights into how quality data-driven insights—fuelled by technology intelligence—are driving modern businesses.

Efficiency 98

Efficiency Paid Search Agency Business Companies 98

Vision Edge Marketing

APRIL 16, 2024

Let’s explore how your organization can leverage digital tools and technologies within iterative processes and harness data to achieve sustained success and reap these benefits: Improved operational efficiency (40%) Faster time to market (36%), and Better meeting customer expectations (35%). This was the case for Coca-Cola Bottling Co.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility. Have you heard the term zero-click searches ?

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

SalesIntel

JANUARY 24, 2024

One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. In the following article, we’re going to do a deep dive into sales efficiency, how it is measured, what it measures and how to make it work for you. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Madison Logic

NOVEMBER 15, 2023

As the leading provider of cloud-based software solutions specifically designed to meet the unique needs of the behavioral health and human services, ContinuumCloud empowers organizations across a variety of industries to provide high-quality care and deliver on their mission.

Account Based Marketing 52

Account Based Marketing ABM Efficiency Allocation 52

Valasys

OCTOBER 6, 2023

The shipping container industry is pretty straightforward: it’s about getting goods into containers and loading them onto ships, that ferry them across the sea to a destination. These are able to streamline the processes that are followed and make the shipping container the center of a wholly transformed industry.

Digital Transformation 52

Digital Transformation Terms and Conditions Efficiency Process 52

LeanData

FEBRUARY 23, 2023

Across the business landscape, nearly all of us are being tasked with being more efficient — to “do more with less.” Within LeanData’s product suite of revenue orchestration and scheduling tools, customers are utilizing a number of features to gain better efficiency, to produce better and more results with less from their revenue tech stack.

Efficiency 52

Efficiency Work Management Marketing Analytics Tools Allocation 52

Fount Media

FEBRUARY 5, 2024

The incorporation of technology in many different fields has greatly changed them, making things run more smoothly, making them more efficient, and creating new business possibilities.

Efficiency 52

Efficiency Advertisements Advertising Email Marketing 52

Seismic

AUGUST 17, 2020

With the integration of these two tools, bankers have a streamlined, turnkey place to arm themselves with the industry-specific content they need to interact with their customers in a more profound and engaging way. While time is money in the business world, time-saving technology also appeals to bankers’ inherent desire for convenience.

Efficiency 105

Efficiency SMB Verticals API 105

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Follow ups One tool which will be greatly appreciated by the manufacturing industry is automated follow ups.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

KoMarketing Associates

MARCH 21, 2019

As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. In addition, efficiency in marketing (25 percent) is the biggest thing CMOs feel like they need to focus on for their own development. A Rise in Digital Marketing Investment.

Efficiency 138

Efficiency Marketing Report CMO Marketing & Strategy 138

SmartBug Media

AUGUST 23, 2023

This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. Customer support: Customer service teams can utilize AI-powered chatbots for efficient and personalized customer support. Cross-check the data you receive from AI with your own research.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52