Martech

APRIL 4, 2024

The technology helps them save money via automation and increases efficiencies. Emplifi added 10 AI-powered solutions to help social media marketing and customer care teams increase efficiency and create more productive workflows. AI is a great deal for the companies that use it. Is it a money-losing proposition for them? Get MarTech!

Marketing AI 65

Marketing AI Paid Content Marketing Management Forecasting 65

Marketing Insider Group

DECEMBER 1, 2023

Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Training programs provide the initial vehicles to “prepare sales for the fray” as one of my colleagues says. Training methods include information transfer, modeling best practices, and sales practice with feedback.

B2B Sales 173

B2B Sales Effectiveness Work Management Marketing Management 173

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. AI can analyze large volumes of historical and real-time data from disparate sources to find patterns, trends and anomalies quickly and more efficiently.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Hubspot

SEPTEMBER 6, 2023

Read on to find out how Teamwork.com increased sales efficiency by 50% when they ditched "more is better" in favor of "better is better." Eventually, they hired sales leaders from enterprise backgrounds, and their approach was to give people a little training, throw them in, and start selling. How did you get the team on board?

Effectiveness 76

Effectiveness Enterprise Management Peer-to-peer Work Management 76

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency. What is AI?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences. Helping to monitor, analyze and extract insights from public sentiment.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

B2B Digital Marketer

APRIL 11, 2024

In this episode, you’ll learn: The critical importance of efficient processes in B2B sales and marketing. 02:43 – 04:37) Mustafa highlights the often-overlooked importance of process in achieving B2B sales and marketing efficiency. Strategies to address common organizational gaps, particularly in lead management.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Salesforce Marketing Cloud

MARCH 4, 2024

Predictive AI: analyzes existing data to make forecasts Generative AI: creates new content based on learned patterns Considering that an AI strategy likely encompasses both types of AI models – which serve specific purposes and goals – this signals an opportunity for more comprehensive education.

Work Management 116

Work Management Trends Business Forrester 116

Navigate the Channel

OCTOBER 26, 2023

This not only improves customer satisfaction but also reduces response times, making interactions more efficient. B2B companies are using AI-powered analytics to make data-driven decisions, forecast demand, and optimize their supply chains. This leads to cost savings and increased operational efficiency.

B2B 65

B2B Terms and Conditions Customer Satisfaction Enterprise Management 65

Seismic

NOVEMBER 2, 2023

Other examples of how AI can improve your existing enablement technology include: Sales process optimization: AI can analyze historical sales data to identify patterns and trends, helping your sales teams refine strategies and deliver a smoother and more efficient buying journey for customers.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

SmartBug Media

OCTOBER 3, 2023

A healthy, well-planned, and well-managed pipeline not only ensures a steady flow of leads but also facilitates accurate sales forecasting. Associate Deal Stages with Probability Percentages Something that should definitely factor into your deal stage planning is how you expect to project your sales forecasts.

Hubspot 59

Hubspot Practices Sales Qualified Leads Best Practices 59

Martech

JUNE 27, 2022

If your goal as a marketer is to drive revenue, help lower costs through efficiencies, and drive customer engagement and satisfaction, AI marketing can help you accomplish all of those things. If your sales team uses intent data, they will need training on what the information actually means. Opportunity and purchase prediction.

Marketing AI 126

Marketing AI Lead Ranking Paid Search Agency Work Management 126

Seismic

JANUARY 9, 2024

Leverage AI to drive efficiency AI was all the rage in 2023, and rightfully so. AI forecasting detects trends and patterns for more accurate predictions of what deals will close and when. Sales enablement tools offer advantages like improved efficiency, streamlined workflows, lower operational costs, and much more. Play video 5.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Create sales plans that save reps time and maximize sales impact Get your targets, budget, and headcount aligned with just a few clicks so you can sell more efficiently. I like to call this “climbing the ROPE” — assessing R esourcing, O nboarding/training, P roduct(s), and E conomy. Update your training Sales isn’t all about hustle.

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Salesforce Marketing Cloud

DECEMBER 18, 2023

Supercharge field service with AI Learn what high-performing service teams are doing with AI and automation to boost field service efficiency. The goal is to maximize the performance, longevity, efficiency, and uptime of these assets while minimizing costs for your organization. Here’s what you need to know — no matter your industry.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Valasys

OCTOBER 2, 2023

Key components of machine learning include: Data: Machine learning relies on large volumes of data, which are used to train algorithms. Training: The process of feeding data into the algorithm to enable it to learn and improve its performance. This step helps ensure that the model can make accurate predictions beyond the training data.

Marketing AI 52

Marketing AI B2B Marketing Lead Ranking B2B 52

Televerde

MARCH 16, 2022

When used correctly, AI technology and automation tools can improve efficiency at every level, whether nurturing leads, communicating with customers, sending invoices, or generating forecasts and analytical reports. Using AI and other tools cuts down on human errors and improves efficiency. Keep reading to learn more.

Marketing AI 52

Marketing AI Top of Funnel Automation Work Management 52

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

Salesforce Marketing Cloud

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. Generative AI is technology built on pre-trained, large-language models that help users create unique text, images, and other content from text-based prompts.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Valasys

MARCH 28, 2023

Automating your customer relationship management system handles routine tasks such as calendaring, updating customer information, and data entry. CRM automation is an efficient way to streamline the marketing-to-sales process. Sales Forecasting: AI can analyze historical data and identify patterns to forecast future sales performance.

Marketing AI 52

Marketing AI Lead Ranking Lead Generation Lead Scoring 52

Only B2B

MAY 16, 2023

Increased Efficiency and Focus: By entrusting sales development to specialized professionals, your company can focus on core competencies, resulting in improved efficiency and productivity. Global Industry Analysts forecasts the Sales Outsourcing market to reach $6.9 billion by 2026.

Allocation 62

Allocation Business Forecasting Conversion Rate 62

LeanData

MAY 8, 2018

It’s pretty clear: when you make your sales funnel more efficient, then you make money more efficiently. According to a new report by Aberdeen Group, “The Efficient Sales Funnel: Shorten the Path from Lead to Revenue,” only 49 percent of sales reps hit their targets in the average sales organization …. …

Top of Funnel 55

Top of Funnel Efficiency Sales Cycle Sales Qualified Leads 55

Hubspot

JUNE 15, 2023

Sales reps who currently use AI/automation in their role say they most often use AI/automation tools that offer data-driven insights, like sales forecasting, lead scoring, pipeline analysis, etc. The second most significant sales goal during 2022 was making the sales process more efficient. Optimizing the sales process with data.

B2B Sales 76

B2B Sales Lead Scoring Lead Ranking B2B 76

InsightSquared

JUNE 28, 2019

Among those updates, a new, more accurate AI forecasting capability, a new Forecast Submissions solution, and a one-click dashboard building feature received the most attention and welcome from the audiences. Sales Ops Best Practices. Check out the full report here to find the answer. Evolutions to Revenue Operations.

Marketing Analytics Tools 136

Marketing Analytics Tools Marketing Automation Services Forecasting Customer Surveys 136

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal. You'll see successful forecasting in action through real-life use cases and best practices.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Martech

OCTOBER 23, 2023

We don’t train every rep to handle social media work. And in the past, it was very difficult for us to forecast our staffing. Jessie Koenig, revenue systems administrator at Hudl, shared that through Sprout Social, they now have predictive data on customer service inquiry volumes through their social channels. “We

Social Media 116

Social Media Work Management Marketing Management Media 116

Martech

FEBRUARY 12, 2024

What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Her goal for the year was to execute efficiently with a smaller team while generating the MROI she knew the business needed. The project managers have not been trained to apply AI to planning and scheduling.

Paid Search Agency 105

Paid Search Agency Planning Ad Building Enterprise Management 105

Zoominfo

MARCH 29, 2023

Those longer buying cycles can cascade throughout the economy, causing stress on sales teams and making revenue more difficult to forecast. “We Make super efficient lead follow-up crucial to your culture, and make sure you have the volume of reps necessary to respond to incoming leads. We are in a measured buying environment.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Bionic

JANUARY 20, 2023

The 2023 advertising forecast is, well uhh… it’s complicated. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” With more frequent media plans, you have to be efficient in your media planning process. You can plug your AI into Bionic.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. Learn More: Improved Sales Forecasting Through AI and ML.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

Navigate the Channel

DECEMBER 1, 2023

A couple of caveats to start: Yes, predictive analytics can exist without artificial intelligence (the field has for years in some form, including weather forecasts), but AI enriches them in ways that serve us in real time. Predictive AI uses patterns in historical data to forecast future outcomes or classify future events.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Salesforce Marketing Cloud

JANUARY 25, 2024

Demand forecasting: Demand forecasting is the art and science of predicting customer demand for particular products. Accurate, timely forecasts are critical for businesses of all sizes. When done correctly, JIT can decrease costs and waste, and increase efficiency. Just-in-time inventory management also has its drawbacks.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

Salesforce Marketing Cloud

NOVEMBER 6, 2023

With AI trained on large language models (LLMs), here are a few of the tasks merchandisers can set on autopilot: Get articles selected just for you, in your inbox Sign up now Customer feedback analysis: Reviews and comments are data-rich resources that can help guide merchandising strategies. Product forecasting. Stock levels.

Merchandising 69

Merchandising Customer Satisfaction eCommerce Bundling 69

DiscoverOrg

MAY 27, 2016

We’ve all gone through plenty of sales training, and you can think of this common language as a collection of our favorite pieces from various providers. For one, it’s massively efficient, versus the status quo of many different versions of an opportunity review depending on the chosen style of a diverse teammates.

Peer-to-peer 220

Peer-to-peer Forecasting Webinar Metrics Tagging 220

Seismic

MARCH 16, 2023

The rest of their time is spent performing a variety of other tasks, including internal meetings, training, administrative duties, and updating their CRM. In this post, we’ll see how go-to-market (GTM) professionals use sales enablement to operate efficiently. The benefits also extend to sales enablement training.

Budget Programs 52

Budget Programs Marketing Analytics Tools Training Forecasting 52

Zoominfo

JULY 13, 2023

Our team uses GTM Plays , which are a collection of playbooks to help drive efficiency at every stage of the customer journey. Sales reps need to be trained to use the tactics in your playbooks and coached through your company’s sales methodology. This helps with forecasting and making sure the team is on track.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130