Webbiquity

FEBRUARY 5, 2018

We believe this data can yield highly actionable intelligence in discrete applications or when implemented within the marketing stack. Until recently however, data generated from live events on attendance, engagement, sales and other metrics has received far less visibility than other silos across the enterprise. Better Outputs.

Enterprise Management 190

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 190

SpotMe Blog

OCTOBER 13, 2021

SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs).

Paid Search Agency 52

Paid Search Agency Enterprise Management Advertising Agencies Webinar Metrics 52

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Martech

JUNE 3, 2022

“It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.” ” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .”

Account Based Marketing 112

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 112

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

SpotMe Blog

AUGUST 4, 2023

It sets up the expectations for the rest of the event and gives you first-party insights that are hard to get anywhere else. That’s where event check-in software can help. But with so many options out there, how do you find the best event check-in app for you? What Is Event Check-In Software?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Jifflenow

JANUARY 7, 2020

The Event Industry is no exception. The International Standard on Sustainable Event Management, ISO 20121 was developed in order to encourage the event industry to employ sustainability practices. Upgrading the food that is served, cutlery, energy efficiency, carbon footprint, and LEED certifications are also necessary.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. What is Account-Based Marketing? Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

LeanData

FEBRUARY 21, 2017

Sales and marketing professionals are increasingly frustrated that much of the software technology flooding the marketplace is not designed to integrate with other solutions and workflows. And it’s time vendors begin listening to that message, Sean Zinsmeister said. “I It’s not necessarily being driven by the vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Ad Building 51

LeanData

FEBRUARY 21, 2017

Sales and marketing professionals are increasingly frustrated that much of the software technology flooding the marketplace is not designed to integrate with other solutions and workflows. And it’s time vendors begin listening to that message, Sean Zinsmeister said. “I It’s not necessarily being driven by the vendors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Ad Building 40

LeanData

FEBRUARY 21, 2017

Sales and marketing professionals are increasingly frustrated that much of the software technology flooding the marketplace is not designed to integrate with other solutions and workflows. And it’s time vendors begin listening to that message, Sean Zinsmeister said. “I It’s not necessarily being driven by the vendors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Ad Building 40

Jifflenow

JANUARY 7, 2020

The Event Industry is no exception. The International Standard on Sustainable Event Management, ISO 20121 was developed in order to encourage the event industry to employ sustainability practices. Upgrading the food that is served, cutlery, energy efficiency, carbon footprint, and LEED certifications are also necessary.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

SpotMe Blog

JULY 13, 2023

Managing marketing events takes a lot of time, effort, and money. And if you’re an enterprise decision-maker, you’re under pressure to find a scalable solution that prioritizes optimized digital and content experiences that engage audiences and gather valuable customer insights.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Vidyard

OCTOBER 3, 2018

People in this position have a stark choice: Either journey to a Tibetan monastery in search of a solution to suffering, or get a video library and get organized. A video library is an owned video channel that brands can use to manage all of their video content. What is a Video Library?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Webbiquity

APRIL 18, 2019

These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). If the occasion is pure business, the preferred color is blue because it represents efficiency, trust, and intelligence.

Advertising Agencies 171

Advertising Agencies Tips Paid Search Agency Enterprise Management 171

Webbiquity

APRIL 23, 2019

When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing. The NASDAQ bubble was bursting. The Products.

Enterprise Management 171

Enterprise Management Work Management Marketing Management Marketing Automation Services 171

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites).

Marketing Automation Services 122

Marketing Automation Services Enterprise Management Work Management Marketing Management 122

Conversica

JULY 31, 2019

Trade shows, conferences, and events are a vital channel in an organization’s Marketing strategy. Managing all of the details to execute a successful event from pre-show to post-show can be a really daunting task. Conversica + SummitSync = Event Marketer Heaven. By Stacy Milman.

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Directive Agency

MARCH 25, 2020

Key Points: SaaS and Cloud Software industries are primed for at least a 17% growth this year. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. Take a look at the companies we traditionally think of in software: Microsoft, Oracle, SAP.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Belkins

JULY 15, 2019

Hello and welcome to the Belkins overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming. Next, you determine the main issue that motivated them to seek your services or the issue they solved with your services.

Lead Ranking 42

Lead Ranking Lead Scoring Sales Qualified Leads Ideal Customer Profiles 42

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SWZD

AUGUST 5, 2019

“This whole marketing world probably started around 150 generations ago when people were sitting around campfires and painting drawings on cave walls in order to tell stories and share experiences. That’s all marketing is, story-telling, about how you overcame something, a challenge, a situation or a problem solved.” About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

SpotMe Blog

JUNE 30, 2023

Here are the most common reasons for which people don’t come to your events: Lack of awareness : If potential attendees don’t know about your event, they can’t come. Use social media, email marketing, and promotional partnerships to spread the word. Share event details on social media, in email campaigns, and on your website.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Map the current nodes of the content eco-system across the entire enterprise.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

SpotMe Blog

JUNE 28, 2023

Thanks to this robust native integration , Swoogo and SpotMe are revolutionizing the workflow for event organizers, enhancing efficiency, and offering unprecedented control over their events. This allows them to create captivating, immersive event experiences while simultaneously managing logistics with accuracy and ease.

Enterprise Management 59

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 59

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. With a laser focus on driving sustainable growth by prioritizing customer-centricity, this event provided attendees with a wealth of insights and actionable strategies.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. With a laser focus on driving sustainable growth by prioritizing customer-centricity, this event provided attendees with a wealth of insights and actionable strategies.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Webbiquity

DECEMBER 1, 2020

Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. What is B2B Influencer Marketing?

Enterprise Management 276

Enterprise Management B2B Marketing Work Management Marketing Management 276

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Use lead generation software — that’s what! In this article, you’ll find our curated list of the 10 best lead generation software to help you grow your business.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

SpotMe Blog

SEPTEMBER 22, 2022

HCP engagement is a top priority for all pharma enterprises due to a drastic change in HCP needs and expectations. 50% of our event platform customers are from the life science industry. We have 10+ years’ experience in the medical education event field. In fact, junior doctors much prefer them because they’re efficient.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Jifflenow

NOVEMBER 10, 2021

As the post covid era fast approaches and digital advertising and social media marketing continue to be over saturated, in-person and hybrid events which have a higher propensity to convert qualified leads into opportunities, are quickly returning as an essential part of a CMO’s arsenal to engage customers and accelerate revenue.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Best Practices 52

ClearVoice

JULY 20, 2020

With all the freelancers now on the market, how can you ensure your pitch is strong enough to stand above the competition? Learn how to adopt the #teamlancing mindset, better pitch your services, and land on a successful teamlancing model. Many marketing teams adopt the teamlancing model and pitch this model to clients.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Paid Search Agency 304

Paid Search Agency Advertising Agencies Content Marketing CMS Development 304

Content4Demand

OCTOBER 23, 2018

B2B marketing consultant, speaker and author Pam Didner sat down with our own Alicia Esposito this week for a sneak peek at her soon-to-be released book, Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing. It’s a book written for marketers by a marketer.

Effectiveness 49

Effectiveness Marketing AI Ideal Customer Profiles Paid Search Agency 49

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce marketers need to run a B2B eCommerce channel which is inherently complicated as compared to B2C and involves the following challenges: Payment methods are vast including PO., The first step to being successful in B2B eCommerce involves marketers working out if eCommerce is something that is meant for them.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52