sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Webbiquity

APRIL 10, 2018

They need solutions but have limited bandwidth and attention. How can marketers efficiently meet both buyer expectations and their own corporate objectives? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. Content Marketing Institute ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Vidyard

MARCH 19, 2015

Which means the need for giant video marketing budgets is dwindling. Your budget will, of course, vary with the type of video you’re creating and the complexity of production and editing required. Event Marketing: Who will you need at the event to film it? Will there be people in the shot as well?

Marketing Budget Creation 65

Marketing Budget Creation Marketing Budget Top of Funnel Budget Programs 65

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 240

Stats Planning Marketing Budget Creation Marketing Budget 240

Vidyard

MARCH 19, 2015

Which means the need for giant video marketing budgets is dwindling. Your budget will, of course, vary with the type of video you’re creating and the complexity of production and editing required. Event Marketing: Who will you need at the event to film it? Will there be people in the shot as well?

Marketing Budget Creation 51

Marketing Budget Creation Marketing Budget Top of Funnel Budget Programs 51

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Planning and executing an “Event ABM strategy.”

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Terminus

MARCH 26, 2020

As the world adjusts to the impact of COVID-19, customer retention and expansion programs are rising to the forefront of sophisticated business strategies for 2020. As capital markets become tighter, fewer new investments will be made and companies will need to reallocate resources to maintain their revenue targets.

Marketing Budget 26

Marketing Budget Marketing Automation Services Tips Demand Generation 26

Zoominfo

JULY 14, 2023

As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. Here’s how to make sure your B2B marketing strategy gets results. What is B2B Marketing? How Does a B2B Marketing Strategy Differ from a B2C Marketing Strategy?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Many CRM systems have a module for marketing. Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Marketing Automation. Email and Online Marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

DECEMBER 1, 2020

According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. If you’re managing or conducting B2B influencer marketing efforts, how can you make sure that money is well spent?

Enterprise Management 276

Enterprise Management B2B Marketing Work Management Marketing Management 276

Biznology

APRIL 13, 2020

It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. And because, when done right, events can be the single most powerful vehicle for generating new leads and deepening existing customer relationships. What a boon, to attendees, to exhibitors and to sponsors!

Trade Show 163

Trade Show Product Planning Intent Data 163

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. It isn’t is more ‘stuff.’.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Parse.ly

FEBRUARY 3, 2021

Each company sold some type of measurement and analytics software, whether it was for benchmarking a commercial building’s energy usage or benchmarking a brand’s performance on social media. It’s been pretty cool to see how businesses use technology and data to inform different aspects of their go-to-market strategy. .

Organization 52

Organization Budget Programs Marketing Budget Content 52

Parse.ly

FEBRUARY 3, 2021

Each company sold some type of measurement and analytics software, whether it was for benchmarking a commercial building’s energy usage or benchmarking a brand’s performance on social media. It’s been pretty cool to see how businesses use technology and data to inform different aspects of their go-to-market strategy. .

Organization 52

Organization Budget Programs Marketing Budget Content 52

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. We’ve rounded up the top virtual selling best practices to help get you started off on the right foot. From customer service to new client contracts, everything is going digital—even selling. Use the Best Lighting Available 1.2 Video Marketing Strategy 2.2

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Webbiquity

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Image credit: Wikipedia.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Terminus

NOVEMBER 28, 2017

In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based marketing strategies. To support the implementation of ABM strategies, we’ve developed five core HubSpot Marketing Workflow Recipes that illustrate how to blend inbound and account-based marketing.

Account Based Marketing 37

Account Based Marketing Hubspot Lead Ranking Paid Search Agency 37

Single Grain

DECEMBER 27, 2019

BBC and Google both released their own services in 2019, leading to a minor fall-out as BBC pulled their services from Google. Audio streaming services: Radio.com. Be concise and sum up key points for your listeners, because it's not that easy to rewind a podcast episode (particularly with smart speakers). Buzzsprout.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Full Circle Insights

JANUARY 26, 2021

Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. Structure your team for the Agile Marketing sprint.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Vidyard

FEBRUARY 2, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 What Video Customer Service Can Do for You 2. Getting Ahead with Video Customer Service 4. Finance Industry Virtual Selling Best Practices 1.1 Use Video as a Tool in Your Virtual Selling Strategy 1.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Full Circle Insights

MAY 20, 2021

If you’re using Full Circle’s Digital Source Tracker , you’ve seen how a tool that’s designed for B2B marketers can streamline processes and remove complexity, empowering marketers to make better digital marketing investments, track progress toward goals and make tweaks to campaigns to improve performance. The Insights Economy.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Vidyard

OCTOBER 8, 2021

Financial services is an industry built on trust. Clients rely on you to keep their money safe, give them sage advice, and make decisions with their best interest in mind. Security and legal compliance add another layer of complexity to virtual selling in the financial services industry. Use the Best Lighting Available 1.2

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

Vidyard

SEPTEMBER 23, 2021

Use the Best Lighting Available 1.2 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 The Best Type of Outreach for Remote Prospecting 4.1 Remote Prospecting Messaging Strategies 6.1 Video Selling Best Practices 5. Fail, Reflect, Improve 1.6

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Use the Best Lighting Available 1.2 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 The Best Type of Outreach for Remote Prospecting 4.1 Remote Prospecting Messaging Strategies 6.1 Video Selling Best Practices 5. Fail, Reflect, Improve 1.6

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65