Bluetext

JUNE 28, 2019

It’s long been said that public relations media outreach is an art, not a science. The reason may sound simple: The most effective pitches are not always formulaic but require some creative thinking. Below are 4 creative ways to re-think your public relations media outreach, starting with the pitch.

Public Relations 23

Public Relations Outreach Media Advertising Mediums 23

The Marketing Blender

FEBRUARY 13, 2024

Additionally, digital advertising is leveraged to generate leads and reach the target audience effectively. Focusing on these objectives enables effective measurement of success and informed decision-making. These stages serve as a roadmap to guide the sales process, ensuring efficiency and effectiveness in every step.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Webbiquity

AUGUST 1, 2023

Affiliate sales support independent publishing One of the largest and most effective syndicators is Aggregage. Avoid mass outreach, visit blogs before you reach out and follow any contact instructions they provide, and never be guilty of any of the deadly sins of the deadly sins of guest blogging outreach.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

accelerate agency

NOVEMBER 23, 2022

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

accelerate agency

NOVEMBER 23, 2022

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today.

PR 62

PR Public Relations Digital Transformation Ethics 62

accelerate agency

NOVEMBER 23, 2022

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition. Also, most journalists will quickly cover a brand story with multimedia.

PR 89

PR Public Relations Brand Identity Branding 89

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing? How our social and PR teams spread Sprout’s message.

PR 82

PR Public Relations Brand Identity Branding 82

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. While this is effective for getting a lot of eyeballs on the initial post, the story is quickly buried due to the high frequency of posts. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Zoominfo

NOVEMBER 20, 2023

The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. From content creation to market analysis, AI tools can help marketers to work smarter, faster, and more effectively. We are in a really unique position as a company and with an offering to fuel that.” Think of the problem like a simple recipe.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. You must integrate your message and drive it home across several platforms if you want to create a longer-lasting effect.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Click here to download the full report.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Zoominfo

MARCH 9, 2021

Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most. Bottom of the Funnel (BOFU) tactics.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Brandpoint

MAY 9, 2019

Exponent PR, walking away with a few awards for campaigns like Land O’Lakes’ The Food Effect: Sparking a Cultural Conversation. Award categories included Community Relations, Content Marketing , Influencer Outreach and Social Media Promotion. Individual Achievement Awards at the MN PRSA Classics.

PR 110

PR Public Relations CPA Cost per Acquisition 110

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100

CMO PR Advertising Channels Public Relations 100

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Hubspot

JULY 6, 2021

The most effective email marketing campaigns we've launched have been those that are authentic, tell our story, and bring our audience along for the ride. Launch an engaging outreach campaign. When Mckendall launched the outreach campaign, Real Estate Bees' email open rate was 25-27%, and the response rate was about 1%. "I

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Biznology

DECEMBER 26, 2014

This post is designed to share some simple and effective tips for customer satisfaction, so you can generate more return business: Go the Extra Mile. However, larger or online-driven brands can leverage the right technologies to the same effect. Everyone – and I mean everyone – loves free stuff. Sign up for our emails here.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. Given that most sites are ranking well with only this link type, it’s obvious that they are very effective.

Link Building 112

Link Building Work Management Marketing Management Service 112

Sword and the Script | B2B

AUGUST 15, 2023

If you aren’t managing your social channels effectively, including sharing your content organically, you are missing a way buyer say they are discovering products they need. Need help with B2B marketing or public relations? Observation: These steps reinforce what B2B marketing and sales organizations should already know.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. Does the new structure make sense? Should other agencies follow suit?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. Keep the marketing quotes for your press releases and other outreach efforts.

Media 122

Media PR Paid Search Agency Distribution 122

ClickDimensions

DECEMBER 29, 2020

When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. Tailor your outreach as much as possible so journalists view you and your business as a valuable source for future pieces.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Convince & Convert

FEBRUARY 22, 2017

Is that an indictment of the power and effectiveness of social as a marketing tactic overall? For now, I’m certain we can agree that most companies are using paid social media advertising and/or influencer and advocate outreach to give lift to their social communications. Perhaps, but that’s a different blog post.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Zoominfo

OCTOBER 5, 2021

Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Vidyard

FEBRUARY 16, 2022

A McKinsey study on How COVID-19 has changed selling models found that the effectiveness and staying power of remote sales and digital channels is high. 83% of B2B decision-makers feel the new selling models are as effective as, or more effective than, pre-COVID-19 models. Sign up for Vidyard for free: /free.

Video Marketing 50

Video Marketing Paid Search Agency Companies Cross-Selling 50

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. However, most likely, you don’t need a CMO. At least, not yet.

CMO 126

CMO Demand Generation Agencies Advertising Agencies Work Management 126

Inbox Insight

MAY 24, 2022

You are subtly, yet effectively, presenting them with regular doses of key information before they even ask for it. Paid Search – key to this channel working effectively is to master bidding strategies and optimization techniques. PR – Public Relations. PPC – Pay Per Click.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Rev

JULY 5, 2023

Not only does it help you effectively communicate your value proposition and product offering, but it also helps bring customers closer to you. It outlines how a business will make its products/services from concept to reality and create an effective path to market, fully ready for launch. So, if you’re ready, let’s get to it.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Biznology

JULY 19, 2011

We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

SmartBug Media

JULY 15, 2019

To effectively reach your audience, senior care providers need to first start with brand personas and identified marketing messages. A well defined target persona will help you craft messages that will be effective across multiple channels. Integrated content marketing is a great place to start. Measuring Your Success.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75