Convince & Convert

FEBRUARY 22, 2017

When social media was all about the writing, much of social media was performed by employees, with agencies providing strategic counsel and campaign support. 3 Reasons Agencies are Going to Flourish. Is that an indictment of the power and effectiveness of social as a marketing tactic overall? But now, it’s all different.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Most firms focus only on outreach to A-listers. While this is effective for getting a lot of eyeballs on the initial post, the story is quickly buried due to the high frequency of posts. That’s not over.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Maybe this list of the top content marketing agencies in South East Asia can help you out! Related Read: 31 Marketing Stats That’ll Help You Drive your Marketing Strategy in 2020. iProspect is a global marketing agency and caters to some of the best brands around the world.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. Many businesses make friends with content agencies. What is a content agency? What are the different types of content and ad agencies?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Click here to download the full report.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. You must integrate your message and drive it home across several platforms if you want to create a longer-lasting effect.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Martech

NOVEMBER 29, 2021

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform.

Link Building 100

Link Building Work Management Marketing Management Service 100

Brandpoint

DECEMBER 18, 2019

Paul … with time at different agencies in the area, as well. So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general.

PR 97

PR Public Relations Work Management Media 97

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. Should other agencies follow suit? Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. Big advertising agency experience is also a plus.

CMO 112

CMO Demand Generation Agencies Advertising Agencies Work Management 112

Inbox Insight

MAY 24, 2022

You are subtly, yet effectively, presenting them with regular doses of key information before they even ask for it. Paid Search – key to this channel working effectively is to master bidding strategies and optimization techniques. PR – Public Relations. PPC – Pay Per Click.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Biznology

DECEMBER 26, 2014

This post is designed to share some simple and effective tips for customer satisfaction, so you can generate more return business: Go the Extra Mile. Providing related products and services as a bonus can keep your company’s services at a premium, while still providing immense value to your clients. Sign up for our emails here.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Walker Sands

OCTOBER 23, 2023

This reflects a growing industry trend in which insurance products are designed to work hand in hand with cybersecurity measures to manage and mitigate risks more effectively. Post-conference: We maximize the ongoing impact and ROI of the event through strategic follow-ups and converting narratives into compelling thought leadership.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. Keep the marketing quotes for your press releases and other outreach efforts.

Media 122

Media PR Paid Search Agency Distribution 122

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Brandpoint

JUNE 23, 2021

When an agency partner knows their clients like the back of their hand and continuously strives to deliver the best results, that’s when you’re witnessing something captivating. After 20 years in the agency space, this dynamic only makes me appreciate Rachel and her team more. Our efforts support earned outreach.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

Bluetext

FEBRUARY 3, 2018

Top PR agencies know that metrics-driven pr is an essential strategy for marketing and communications. This is not a new issue, but with so many other options that can be tied directly to lead generation, top public relations agencies know they need to have strong metrics to validate the effectiveness of their programs.

PR 20

PR Advertising Agencies Paid Search Agency Ad Agencies 20

Biznology

JULY 19, 2011

I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Image via Wikipedia. by Chris Abraham.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Sadly, that’s just step one: the initial outreach. Not anymore.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Bluetext

APRIL 9, 2018

Metrics-driven PR is an essential strategy in today’s competitive media landscape, helping to set the direction for public relations as well as validating its success. At Bluetext, we have been practicing metrics-driven PR since we launched our agency more than seven years ago.

PR 20

PR Public Relations Budget Programs Validation 20

Walker Sands

DECEMBER 20, 2018

In addition to external benefits, awards can have a positive internal effect for B2B companies. By raising the bar in terms of recruited talent, your company can achieve greater productivity and effectiveness overall. Award nominations and wins help validate the hard work employees are doing to make their company successful.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. The agencies are why these agents are oftentimes coming up short. Tweet This Post. Image via Wikipedia.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Walker Sands

AUGUST 12, 2021

This is not because mental wellness is contagious, but because its effects can domino across the organization. This helps in managing for tomorrow, building agency amongst employees, as well as promoting transparency and trust across the company. To start, the Center for Workplace Mental Health offers several resources.

Companies 40

Companies Bandwidth Act-On Work Management 40

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 162

PR Social Media Paid Content Media 162

Hubspot

JUNE 2, 2011

Jason runs his own consulting agency, Social Media Explorer , which is also a very popular social media blog. Blogger outreach. From a marketing perspective, email is still one of the most effective ways to reach customers and entice them into action. Blogger Outreach. In fact, it's number 17 on the Ad Age Power 150 list.

Blogger 28

Blogger Social Media Outreach Media 28

Bluetext

APRIL 1, 2021

Looking to PR agencies as a resource is a great way to solve this dilemma. The PR agencies that are most successful in the SaaS space are the ones with a deep and wide understanding of the competitive landscape. For example, is the solution a scalable, cost-effective offering that enables organizations to deploy it quickly?

Work Management 26

Work Management Marketing Management PR Creativity 26

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

JANUARY 29, 2013

Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Related articles.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Organic search: Visitors who find your website through branded or generic, non-brand keyword phrases on search engines.

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. This year, we saw in-house teams get downsized and agency budgets get reduced. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Learn More: 10 Effective SEO Techniques to Drive Organic Traffic in 2021.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Hubspot

AUGUST 13, 2014

For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. Media Relations. if it’s prudent to the audience of the publication. Influencer Outreach. The Tactics of Content Promotion.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Convince & Convert

SEPTEMBER 27, 2011

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. But the real secret to blogger outreach isn’t relevancy or personalization. It’s recognition.

Blogger 151

Blogger Outreach PR Paid Search Agency 151