Crimson Marketing

AUGUST 28, 2014

of CMOs are most interested in measuring business outcomes derived from creative programs when “given a choice of 4 options regarding the most effective application for marketing analytics.” ” 39.1%

Spending 100

Spending Analytics Peer-to-peer Social Marketing 100

Crimson Marketing

OCTOBER 8, 2014

On this episode of Moneyball for Marketing, Jim shares with us some of the initiatives that have helped Polycom measure and improve demand generation from the top to the bottom of the funnel, and explains how the results have led to a bigger strategic seat at the table for Marketing within his organization.

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Crimson Marketing

MARCH 5, 2015

The current state of marketing technology is organized around marketing channels, not buyers. The current state of marketing technology is organized around marketing channels, not buyers. ” Even with a shift toward integration, marketers continue to endure challenges: How to organize internally around all of these technologies.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 4, 2013

He is an expert in creating effective marketing strategies by identifying key trends and leveraging the strengths of the organizations where he has worked. He is an expert in creating effective marketing strategies by identifying key trends and leveraging the strengths of the organizations where he has worked.

Work Management 100

Work Management Marketing Management Advertising Agencies CMO 100

Crimson Marketing

JUNE 30, 2014

Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.” Put marketing analytics at the heart of your organization. Integrate capabilities to generate marketing insights. .

Analytics 100

Analytics Allocation Marketing Proposals Comparison 100

Crimson Marketing

JUNE 7, 2013

An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads. Though many sales organizations receive a sufficient quantity of leads, this doesn’t prevent the lag on sales. However, an exclusive focus on leads is a mistake.

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

SEPTEMBER 22, 2014

This also applies to social media advertising and organization. You’ll learn which networks have the largest audiences, and how to use them for effective product marketing. Having 50,000 bows in your quiver won’t do you a whole lot of good if you don’t have any aim, and trying to fire them all at once would be an awful mess.

Marketing Management 100

Marketing Management Network Marketing Social Media Small Business Marketing 100

Crimson Marketing

OCTOBER 29, 2014

The upside for savvy marketing professionals is that an opportunity exists to effectively target an audience, custom tailor a message and measure the impact. Funnel Shaped Content: Business decisions are now influenced by more individuals in a buyer organization than ever before.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

NOVEMBER 12, 2013

When senior management drives change management across the entire organization, effectiveness will improve and you’ll start generating the kind of leads you want. Image: Courtesy of tweakyourbiz.com . The post How Marketing Automation Handicaps Demand Generation appeared first on Crimson Marketing.

Demand Generation 100

Demand Generation Marketing Automation Demand Automation 100

Crimson Marketing

DECEMBER 18, 2013

Events: 67% of B2B content marketers consider event marketing the most effective strategy. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. PR: 73% of reporters think press releases should include images.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

MARCH 3, 2015

Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content. The Small Business Group is Intuit’s largest organization, with annual revenue of over $2B.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

SEPTEMBER 30, 2014

Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. With the limited headcount and budgets of many marketing organizations, this is easier said than done.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

JANUARY 23, 2015

What you can do instead is report “on how many SQLs came through web forms showing that not only are you attracting qualified leads, but those people are ready to have a conversation with someone in your organization.” ” Next, “find out how much pipeline was touched by your web forms at any stage in the funnel.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

FEBRUARY 6, 2014

The new marketer needs a different set of soft skills and specific personality traits to success in the new digital marketing landscape: Curiosity about the inner workings of the “interweb” Extremely organized and methodological; attention to detail. Self-motivated, effective problem solver . ( Healthy sense of humor.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

JULY 14, 2015

Sales-Marketing aligned organizations close 38% more deals Click To Tweet. Businesses with effective Sales and Marketing alignment achieve 208% higher marketing revenue than organizations with disjointed teams. . Source: HubSpot. The post Why Sales-Marketing Alignment Saves $1 Trillion per Year appeared first on.

Hubspot 100

Hubspot Organic Leads Contact Marketing Marketing 100

Crimson Marketing

SEPTEMBER 16, 2014

So how can marketing departments leverage Big Data to help their organizations increase revenue? The good news is that most of these tools are integrated with leading CRM systems, so your job isn’t one of integration, but rather, one of education and change management to help sales become effective with these tools. Begin With a Pilot.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

OCTOBER 27, 2015

Thanks to cloud computing …you actually can track every single user now and it’s very cost effective.” As CMO, Ann leads the global marketing and product management organizations and is responsible for driving market leadership, product strategy, global awareness, demand generation, strategic events and communications for SOASTA. .

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JUNE 20, 2013

The problem is the sales organizations don’t believe marketing is doing enough to create leads for them. . To improve the effectiveness of the marketing automation system and generate the right kind of leads, senior management must drive the change management process across the entire organization. Why is that?

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

OCTOBER 23, 2013

This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. “By using Google Analytics’ ‘Traffic Sources’ option, and viewing the ‘Organic Search’ data, you can view the top referring search terms that drove Web traffic to your site.”

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

JULY 30, 2014

They describe how buyers choose their own journeys and how corporate marketing organizations can listen, understand and cater to those journeys. Jamie then shares a story of how one corporate marketing organization went from just 3 to 30,000 such campaigns per year, garnering a 20-30,000% improvement in response rate.

Marketing Management 100

Marketing Management Product Top of Funnel Response Rate 100