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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. It is accepted that marketing activities must usually rely on either “consent” or “legitimate interest.”

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How to Create Effective Thought Leadership Content

Marketing Insider Group

But writing effective thought leadership content is no easy task. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

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MarTech’s digital transformation experts to follow

Martech

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. Many on the list are marketers and entrepreneurs themselves. One thing is certain — digital transformation affects the entire organization.

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Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. Data Analysis: It generates valuable data that identifies where to direct marketing resources. But there’s so much more.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

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How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

The demonstration webinar, or deminar, is a cost-effective way for businesses to demonstrate new products to a large online audience. This is why it’s important to share case studies during your event. These case studies provide “social proof” or “real-world validation” that’s important in winning over your prospective customers.

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Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. Data Analysis: It generates valuable data that identifies where to direct marketing resources. But there’s so much more.