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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps of Marketing and Their Modern Challenges Marketing professor Jerome McCarthy defined a “marketing mix” in 1960 with the 4 Ps of marketing: product, price, place, and promotion. What’s been the outcome?

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Learn what creating content like a journalist really means and discover our best tips on how to do so. Your site will benefit from the wide variety of relevant subjects you publish.

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Leveraging Educational Webinars: Building Credibility, Not Just Leads

Hinge Marketing

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

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Top Tips for Building a B2B Demand Generation Strategy

The Marketing Blender

Demand generation isn’t just about filling your sales funnel – it’s about priming the market, educating your audience, and positioning yourself as the go-to authority before they even start looking for solutions. Tip: Don’t rely on guesswork or broad assumptions.

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. Determine Your Target Audience One of the most valuable Facebook ad tips is to determine your target audience correctly. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

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3 Marketing Tips to Raise Virtual Member Engagement

Marketing Insider Group

However, with these tips and tricks, you should be able to brave the digital medium with confidence and engage your members like never before. While you shouldn’t rely too heavily on this data, knowing basic demographic information such as member age, income range, gender, and education level can help you optimize your communications.

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Beating the LinkedIn Algorithm in 2024: Expert Tips & Tricks

SocialPilot

Ranging from basic intricacies to expert tips and tricks, there is everything you need. The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. The most important signals are personal connections, relevance, and engagement potential.