Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Tomorrow People

NOVEMBER 12, 2018

“Put customers at the heart of your marketing strategy. The future is not all about technology, it’s about people too,” says Verint’s VP of EMEA marketing, Marije Gould. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. Put the customer at the heart of your marketing.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

B2B Marketing 108

B2B Marketing Work Management Marketing Management Peer-to-peer 108

Biznology

JANUARY 19, 2021

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively.

Distribution 196

Distribution Work Management Marketing & Strategy Marketing Strategy 196

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Salesforce Marketing Cloud

FEBRUARY 12, 2024

The Salesforce job market is only growing, powered by AI. Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Zoominfo

FEBRUARY 17, 2023

This means fostering an environment and building a platform of products that makes our employees and customers proud. times faster than our SaaS peers. “We We’re excited to announce that our annual Sustainability Report has just been published. Here are some of the highlights. You can read the full report here.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Not sure where to start looking?

Work Management 102

Work Management Marketing Management Research Organization 102

Biznology

MAY 25, 2021

But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021. June 7-10, virtual, B2B Marketing Exchange. It’s been a long haul.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Who are social media marketers, really? All data sources pointed to most social media marketers being Millennial white women.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The answer: social proof marketing. Social proof is the new marketing.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Oktopost

OCTOBER 26, 2023

Considering your audience’s reliance on social networks for making purchasing decisions, neglecting to equip them with valuable insights and advice on these platforms will undoubtedly provide your competitors with a significant advantage. It’s a numbers game.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Karelle Gordon – Marketing Director, Education, Fortune Media. Morgan’s keynote session will focus on diversity, equity, and inclusion (DEI) in marketing.

Peer-to-peer 81

Peer-to-peer Thought Leadership Co-Registration Creativity 81

Biznology

FEBRUARY 25, 2019

Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%).

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 84

Marketing AI Communities Paid Search Agency Advertising Agencies 84

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Webbiquity

SEPTEMBER 12, 2019

Technology and education have crossed paths many times in the history of modern formal education. The Gutenberg printing press, a technology marvel, gave a fillip to education in the mid 1400s. The Gutenberg printing press, a technology marvel, gave a fillip to education in the mid 1400s. Yes, it is that simple.

Marketing Management 167

Marketing Management Peer-to-peer Training Education 167

Zoominfo

JULY 1, 2018

But—as B2B marketers and sales professionals—we have a lot to learn about social selling. Check it out: 78% of salespeople using social media outperform their peers ( source ). This means, by the time you get a potential buyer on the phone, they already know the good—and bad—about your product. What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

EveryoneSocial

NOVEMBER 20, 2018

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Statusbrew ).

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. But in recent years it’s become a hot topic for B2B marketers. What do you mean - I can’t see its real impact? Of course I can. Sorry to disappoint you.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. For sales managers looking to give their team a productivity boost, look no further than these 20 motivational quotes. And, as a result, most are already educated about your products and services.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Valasys

OCTOBER 20, 2023

Interoperability: NFTs may be purchased, sold, and traded across several markets and blockchain networks; they are not restricted to a particular platform or ecosystem. Peer-to-peer transactions and data sharing are made possible by Web3 technologies’ integration of blockchain.

Digital Asset Management 52

Digital Asset Management Peer-to-peer Work Management Marketing Management 52

ANNUITAS

MAY 9, 2016

Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.

Marketo 100

Marketo Peer-to-peer Planning Marketing Automation Services 100

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. the better.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through ongoing education. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Walker Sands

OCTOBER 23, 2023

At RSA, cybersecurity vendors marketed new AI products, while at Black Hat we saw AI in action as vendors demonstrated their generative AI products and solutions. In the past year, I’ve had the privilege to attend three of the top cybersecurity conferences: RSA in the spring , followed by Black Hat and DEF CON in the summer.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

Linkedin 107

Linkedin Effectiveness Ideal Customer Profiles Business 107

Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. If you use the Automated training in your onboarding, you can ensure that every client receives a consistent, comprehensive introduction to your products or services. The same principle applies to your clients.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Onalytica B2B

JANUARY 30, 2018

Whether this be: increased brand awareness, product interest, product purchases or website traffic. Or is this unfair since Devumi are just fulfilling a demand within the market? 1) Peer validation authority. We’re not even talking about lots of money; for a mere $225, influencers can purchase 25,000 followers.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Strategic-IC

JANUARY 13, 2021

Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. Social Selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.” - LinkedIn.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Crimson Marketing

MAY 1, 2015

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. B2B marketing technology is developing rapidly. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. ” 2. .”

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Navigate the Channel

MARCH 15, 2022

Join thousands of builders, remodelers and crews from across New England at JLC LIVE New England in Providence, RI to improve your skills and grow your business by networking with exhibiting companies, attending conference sessions and participating in live building clinics. JLC Live | March, 24 th – 26 th , 2022.

Trade Show 65

Trade Show Ad Building Peer-to-peer Work Management 65

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Employees tell better stories than you do. It’s a fact.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Kaon

MAY 8, 2017

Earlier this week, Kaon had the pleasure of sponsoring DxMA’s global marketing summit which highlighted disruptive technology talks and global market briefings. While this is known to be effective in the B2C world, Dana informed us that these techniques are also highly effective in B2B marketing as well. May 23, Houston TX.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100