Content4Demand

OCTOBER 13, 2021

Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. You need to do your research to understand who your key personas are. If you don’t already have thoroughly researched personas, their answers are likely to help you sketch out a foundation for each of your key audiences.

Research 108

Research Barriers Trigger Marketing Demographics 108

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

TrustRadius Marketing

APRIL 18, 2019

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. Though persuasive and informative ads share the same goal, they take different approaches. One is about appealing to emotion, while the other is about education. Informative advertising sticks to facts.

Advertising Agencies 60

Advertising Agencies Paid Content Education Advertisements 60

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? Help Self-Educating Customers.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Mereo

MARCH 28, 2024

Help your buyers by enabling your teams to become trusted advisors and help your buyers break the status quo. Become a trusted advisor. Your buyers crave and appreciate the trust built between themselves and your salespeople. Sell after you earn their trust. Show buyers how your solution works.

Research 41

Research Gartner Forrester Case Studies 41

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. The more you know about a prospect’s business, industry and role, the greater your chances of building an emotional bridge with them—and the easier it will be for them to trust you. What Is Prospect Research and Why Is it so Important? You’ll earn their respect.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. For years, Pew Research has reported a continual decline in the share of audiences following traditional media. We have the opportunity—and responsibility—to become trusted voices in this environment.

Media 95

Media Branding Brand Identity Storytelling 95

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

Education 105

Education Branding Brand Identity Content 105

Oktopost

OCTOBER 8, 2023

Personalizing cadences goes beyond including your prospect’s name and company in the email, you should also personalize the information your prospects receive – even at scale. In simpler terms, keep providing the information they seek to make well-informed decisions rather than promoting your product as the ultimate solution.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

ClearVoice

SEPTEMBER 25, 2020

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. From courses and classes to evergreen programs, digital information from trusted experts is more in demand than ever. It can create a passive income.

Education 92

Education Ad Building Top of Funnel Class 92

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing. Cindy Angulo , a Senior Experience Architect at Salesforce, has seen the importance of promoting patient-focused research firsthand.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Use these tips to give your audience an experience they’ll remember – and trust. Brands build trust over time.

Branding 356

Branding Brand Identity Advertising Agencies Content 356

nDash

AUGUST 18, 2020

Research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Read Relevant Forums.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Hubspot

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. Here, we dove into new research from Wave.video to explore the top five reasons brands use video. Consider how you might create entertaining or informative videos with the sole purpose of increasing brand exposure.

Video Marketing 101

Video Marketing Research Branding Brand Identity 101

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. When prospects share their contact information, they become leads.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Marketing Insider Group

DECEMBER 15, 2020

It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results.

Ad Building 345

Ad Building Content Marketing Branding Brand Identity 345

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Hinge Marketing

JANUARY 9, 2020

Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants.

Research 118

Research Co-Registration Branding Brand Identity 118

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. The results can assist B2B marketers in planning a content strategy that is going to hit the ground running. A look at the IFP community.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Where do they go to research solutions? What information sources do they trust to aid their decision? Our sample includes 250 senior leaders working in marketing, located across the USA and the UK.

Work Management 98

Work Management Marketing Management Research Allocation 98

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times?

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Trends 99

Trends Paid Search Agency Planning Peer-to-peer 99

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. A social media presence builds trust, humanizes you, and establishes your credibility and authenticity. To close more deals, sales executives are starting to take social media for sales seriously.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Content Marketing Institute

MAY 4, 2018

If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. Marketing people would say “I see a filter.”. You see the potential to choose specific relationships to foster, for trust to be established, and doors to be unlocked.

Top of Funnel 97

Top of Funnel Research Content Marketing Marketing Budget 97

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing. 07:23 – Rethinking marketing and sales. Thank Joey.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. How often does your marketing team produce content based on internal opinions or requests? Axel developed a comprehensive understanding of marketing by moving through brand, communications, and product roles early in his career.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. The complexity and stakes of making a B2B purchase means the research process tends to be lengthy and thorough.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. What is B2B SEO SEO, as we all know, is the meticulous process of tweaking and optimising different digital marketing efforts to enhance a website’s visibility in search engine results. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. Meet with regulatory bodies early in AI development to ensure alignment and build trust.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111