Onalytica B2B

SEPTEMBER 12, 2017

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”. Are they relevant to your brand? In-flu-who?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. By combining the power of storytelling with data, you can create informative, engaging content that connects with your audience on a deeper level.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Hubspot

APRIL 21, 2020

If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". In fact, offering free content to your target audience and prospective customers can actually do the opposite. Benefits of Educating Prospects with Free Content.

Education 100

Education Sales Qualified Leads Content Inbound Marketing 100

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Act-On

APRIL 29, 2024

Lead scoring tools: lead enrichment Lead enrichment tools like ZoomInfo supplement your first-party data (like form fills and website tracking) with third-party information. You can also use lead scores to deliver more relevant and targeted marketing campaigns.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

Top of Funnel 129

Top of Funnel SEO Long Tail Marketing B2B 129

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Hubspot

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This is where segmentation, targeting, and positioning come into play. Let’s dive in.

Segmentation 101

Segmentation Positioning Planning Psychographics 101

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Bannerflow

DECEMBER 14, 2022

But how do you ensure you’re targeting the right audience? You can’t form a true picture of your audience based on demographic information alone. This information is readily available. Social media and data management platforms use cookies to collect mountains of information about audiences. What is audience targeting?

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

Webbiquity

APRIL 18, 2024

You get deep insights that inform smarter business decisions. By automating this process, businesses can consistently engage leads with relevant and timely content. Automation allows for a series of touchpoints, from educational emails to targeted offers. This keeps your clients onboard longer.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Navigate the Channel

NOVEMBER 21, 2023

Your team is posting relevant, timely information and your community is engaged. The good news is, paid social advertising can be very targeted. In most cases, the ads served to an audience are highly relevant and useful. Precise audience targeting is possible through social media platforms.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Such material is concise, informative, credible, and timely. Storytelling in content marketing makes the information more compelling than a bland statement of the facts.

Top of Funnel 276

Top of Funnel Tips Content High Quality Lead 276

Marketing Insider Group

APRIL 28, 2021

It’s more about how you use them and related words in an article that’s so helpful to your target market that they share it with their friends and colleagues. Links are the currency of today’s search engines, and only the most informative content earns enough links to catapult it to the top of search results for your chosen keywords.

SEO 307

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 307

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. This means that your digital presence is essential to educating prospects and securing conversions.

B2B Marketing 309

B2B Marketing B2B Buyer Personas Mobile Advertising 309

Heinz Marketing

APRIL 30, 2024

In this post, we’ll explore the nuances of B2B account-based marketing (ABM) targeted at technical personas and dissect some key challenges marketers encounter. Addressing this challenge requires investing in top-tier technical content that educates and informs without overwhelming the audience.

Account Based Marketing 82

Account Based Marketing B2B Marketing B2B ABM 82

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Oktopost

APRIL 28, 2024

Top use cases for sales teams to harness social media Here are the top three use cases for effectively using social media for sales: Direct interaction with buyers Social media platforms enable sales teams to interact directly with their target audience. After all, this personalized interaction that humanizes your persona beats a cold email.

Social Media 81

Social Media Top of Funnel B2B Thought Leadership Media 81

Martech

MARCH 8, 2024

The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources.

Marketing AI 95

Marketing AI Training Generation Budget Programs 95

The Lead Agency

OCTOBER 23, 2019

The higher education system has not been immune to such advancements, and like many other sectors, has diversified into an incredibly complex and large-scale industry. In an increasingly competitive market, discovering new, exciting ways to strategically target members of your target audience is crucial.

Education 48

Education Advertising Agencies Marketing & Strategy Marketing Strategy 48

Predictive Response

MARCH 22, 2019

Higher education is one of the biggest industries in the US today. Determine the demographics (age range, gender, location, and even specific interests) of the target audience you want to reach with your higher education institution. Create Relevant Content for Your Students and Followers ?. Use the Power of Video Media

Education 40

Education Ad Building Social Media Newsletter 40

SalesIntel

MARCH 22, 2023

When it comes to segmenting accounts to target for marketing campaigns or sales activities, you have a lot to pick from. Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. Relevance, relevance, relevance.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. Here is what you can do to accurately target ideal prospects. . Understanding your target demographic is critical as a marketing or sales professional.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. Here is what you can do to accurately target ideal prospects. . Understanding your target demographic is critical as a marketing or sales professional.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Learn how to use storytelling and emotion in your content to drive conversions and include stats to create trustworthy content that resonates with your target audiences.

Rules 91

Rules Storytelling Content Distribution 91

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Convince & Convert

AUGUST 15, 2012

But one thing we know can be effective are companies that wrap the pitch in information. Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Sustainable seafood information. Funny and relevant Facebook updates from GE. Whole Foods. Whole Foods blog. Cabot Cheese.

Education 127

Education Work Management Marketing Management Branding 127

Content Standard

JANUARY 4, 2024

In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficiency through just-in-time content operations—an approach that combines audience insights with streamlined execution for timely and relevant content delivery.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Sprout Social

MAY 10, 2019

TrueView in-stream ads can be highly targeted, and Google found that relevant ads get 3 times more attention than the average video ad. If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering. Let us know on Twitter @SproutSocial!

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

ClearVoice

JANUARY 17, 2019

Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Higher education institutions tap their alumni to make connections with each other, generating content to draw more alumni into donating to their alma mater.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. The B2B buyer’s journey is the process potential customers go through before purchasing.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Go Beyond SEO

APRIL 23, 2024

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Incorporate relevant keywords, create informative content, and ensure your website is mobile-friendly to improve your SEO ranking. Use targeted ads, contests, or promotions to drive traffic to your website and capture leads.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. They deserve better.

Media 95

Media Branding Brand Identity Storytelling 95

QuanticMind

SEPTEMBER 12, 2018

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 43

SEM Education Campaigns Long Tail Marketing 43