Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education Linkedin Practices Best Practices 102

Go Beyond SEO

APRIL 25, 2024

By optimizing your online presence for specific local keywords, you can increase your chances of appearing in front of potential customers who are actively looking for pest control services in your vicinity. Local SEO helps you achieve this by improving your website’s ranking in search engines like Google.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Content4Demand

JULY 23, 2020

Search engines are smarter than ever and becoming smarter, so trying to game them by cramming keywords or phrases into content doesn’t make sense. If you need an average machine, you’ll use search to educate yourself on six or fewer variables, and it will be easy to find this information. That’s unfortunate four a couple of reasons.

Keywords 72

Keywords SEO Long Tail Marketing Buying Cycle 72

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Marketing Insider Group

MARCH 2, 2021

Do you have content for website visitors in the awareness stage—like emails, social posts, ebooks, and educational blog posts? She searches for “outsourced content creation services” on Google. She goes back on Google and searches “best content creation agencies” and finds a listicle that rates and reviews 10 of the top agencies.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

DAGMAR Marketing

DECEMBER 26, 2019

At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. Basics of Keyword Research.

Keywords 64

Keywords Research Work Management Lead Scoring 64

Marketing Insider Group

JANUARY 16, 2023

Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Marketers who have limited time and resources to dedicate to professional development may be challenged. Google Alerts.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

DECEMBER 20, 2022

Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels. Are you asking for Google reviews or testimonials? Start by asking them to copy and paste what they’ve already written to you in a Google review. Testimonials. Two birds, one stone.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Go Beyond SEO

APRIL 23, 2024

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Incorporate relevant keywords, create informative content, and ensure your website is mobile-friendly to improve your SEO ranking. Develop compelling content marketing campaigns to establish your expertise and generate leads.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Choozle

NOVEMBER 14, 2023

Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. The benefits of a full funnel approach A full-funnel strategy connects the marketing funnel from top to bottom by aligning resources, goals and measurement.

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

NuSpark Consulting

SEPTEMBER 22, 2013

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. The benefits of adding the proper negative keywords to your paid search accounts are obvious: Your ads will show to prospects most likely to click on them.

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

QuanticMind

SEPTEMBER 12, 2018

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 43

SEM Education Campaigns Long Tail Marketing 43

BOP Design

OCTOBER 26, 2023

The Cornerstones of Exceptional B2B Website Design To ascend the ladder of digital trust and efficiency, your B2B website must be more than just aesthetically pleasing; it should serve as an indispensable resource for your prospects and clients.

Design 107

Design Marketing Websites B2B Ethics 107

QuanticMind

SEPTEMBER 12, 2018

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 40

SEM Education Campaigns Long Tail Marketing 40

Go Beyond SEO

FEBRUARY 21, 2024

Keyword research, on-page optimization, and link building are key factors in effective SEO for accountants. When potential clients are looking for accounting services, they turn to search engines like Google or Bing. Focus on keywords that potential clients are likely to use when searching for accounting services.

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

seo.co

JANUARY 3, 2023

as listed in Google Maps. Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). Run Google Ads Campaigns.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. So, if you’re on the hunt for new marketing resources, look no further.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Thinkers360

MARCH 22, 2024

You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. What are some other resources available to learn more? How can I recommend others who should be on the list? Know others who should be on our leaderboards?

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Navigate the Channel

JANUARY 8, 2024

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. Relevance, relevance, relevance.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Stevens & Tate

MARCH 31, 2024

Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024. These changes mean marketers and SEO experts need to rethink how they do things online. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Stevens & Tate

JULY 25, 2022

For instance, you’re likely aware that the use of keywords can help you attract new visitors. However, the use of keywords isn’t the only factor that determines SEO rankings. The secret to SEO is that Google uses countless factors to determine website rankings. check out more SEO concepts here.

SEO 132

SEO Optimization Tips Lead Scoring 132

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services.

Display 77

Display Google Marketing Analytics Tools Paid Search Agency 77

Biznology

NOVEMBER 9, 2017

Because Google and LinkedIn play well together, your LinkedIn profile may rank ahead of your website when someone searches for your business or name online. Keywords matter most in the headline. Use them all and pack this section full of your most important keywords. You have 120 characters to work with (including spaces).

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Linkedin Optimization 126

Martech

SEPTEMBER 15, 2023

Content also gives you relevancy in your niche and offers you the chance to educate prospects on your value, no matter the market conditions. Offer actionable value in your material, and buyers will see you as a resource that boosts their returns on investments. Content makes that happen when you tell compelling stories.

Terms and Conditions 116

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 116

SmartBug Media

FEBRUARY 27, 2023

HubSpot’s SEO tools help businesses better target their keywords, identify opportunities for link building, and optimize their on-page content for better search engine performance. HubSpot Certifications HubSpot offers a slew of educational courses and resources. This is a great resource to view the metrics at a high level.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. This allows you to aim your marketing budget and resources and solve the right problem.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

seo.co

JANUARY 3, 2022

as listed in Google Maps. Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). Run Google Ads Campaigns.

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 105

Convince & Convert

APRIL 15, 2016

The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? Till now, Google ignored the actual context used in phrases.

Google 117

Google Wikipedia Content Wiki 117

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Unbounce

NOVEMBER 14, 2021

Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo. Instead, it builds your brand’s authority by educating customers about a relevant topic.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Sharpspring

NOVEMBER 10, 2022

And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly define whether the main purpose of your blog will be to educate, entertain, and/or inspire. SE Ranking provides all kinds of keyword research tools that will help you with that task.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. Improved search visibility on Google, both locally and internationally (if that’s what you’re optimizing for). The first page of Google search results gets 90% of the traffic. Your Core Keywords.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Scoop.it

DECEMBER 29, 2022

Instead, it should educate, entertain, or inform. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

ClearVoice

AUGUST 7, 2023

The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building. Instead, it offers insight and education into the problem the consumer is having.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

BOP Design

SEPTEMBER 27, 2023

While SEOs are experts in all things search and web designers are experts in all things website-related, the two parties do need to collaborate to create a successful website that search engines, like Google, can read and that also provide an ideal user experience (UX). A homepage meta title should not simply say “Home.”

Design 62

Design SEO Tips B2B 62