ANNUITAS

DECEMBER 11, 2023

Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. “Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Brandpoint

MARCH 9, 2022

Our client-facing teams had the great mindset of reaching out to offer help to our current partners, not to push them to spend more or pressure them to make decisions, but just offering themselves up as a peer to say, “We’re here to help you figure this out.” I woke up to a New York Times alert on my phone announcing that the U.S.

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Pam Didner

JANUARY 5, 2020

A large part of your career trajectory should be achieved through ongoing education. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Marketing Interactions

FEBRUARY 8, 2022

Customer centricity mostly misses the mark in B2B. Strangely, B2B companies use it to foster an inside-out perspective. The concept seems to be more about talking the talk than walking the walk. We can say we’re customer centric all we want, but for buyers and customers looking in that’s often not representative of their experience with your brand.

B2B 69

B2B Peer-to-peer Gartner Top of Funnel 69

ClickZ

MAY 2, 2020

30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle. Healthcare and education are winning while retail and media suffer. March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

The ROI Guy

APRIL 5, 2018

This according to Gartner’s latest research on tech buying trends. Unfortunately Gartner says vendors are missing the mark, with 70% of buyers saying they want less pitch and more diagnostic and prescriptive advice. Here providing peer comparisons and benchmarks can illuminate which issues are the highest priority.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Marketing Interactions

OCTOBER 8, 2020

They spend the remainder of their time doing research online, meeting with the buying group, and conducting research offline (talking to peers and others). This said, Gartner finds that buyers struggle with a lack of confidence in making buying decisions. Be interested in your solution as an option to solve the problem.

Buy 77

Buy Peer-to-peer B2B Work Management 77

Golden Spiral

APRIL 18, 2019

platform for value-added HIM experiential education featuring multiple software applications and corresponding lab lessons. member-only events twice per year featuring health IT educators and networking opportunities. Additionally, HIMSS offers a plethora of educational resources and professional development opportunities for members.

Work Management 102

Work Management Marketing Management Research Organization 102

nDash

JULY 30, 2021

Guests can expect educational tracts to provide value for digital marketing agencies, SEOs, and everyone in between. This event includes three keynote sessions, fifteen educational tracks, and separate in-person and virtual agendas. Top 25 Content Marketing Events for 2021. 1: PubCon 2021. When: August 3-5, 2021. Where: Florida.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

DiscoverOrg

MARCH 3, 2017

The competitor in me quickly hit the “Back” button so I too could optimize my vehicle based on the attributes. It reminded me of the game NBA Jam, where I used to flip through various teams and players to find the right combination of attributes that would give me the best chance of beating my opponent (or the nearly impossible-to-beat computer).

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

BuzzSumo

JUNE 30, 2019

Technologies can be copied so quickly that new features and functions – even product quality – aren’t sufficient to grow your business. The same information, suppliers and skills are available to all companies. Competition becomes a race to cut costs and lower prices. You find a different way to influence buying decisions.

Personalization 99

Personalization Brand Identity Branding Peer-to-peer 99

Launch Marketing

MAY 8, 2018

They are putting more trust in customer reviews and referrals from friends, colleagues and peers. As B2B demand generation and buyer behavior continue to evolve, engaging your buyers requires various strategies, tactics and tools. it can be easy for startups and mid-sized B2B organizations to feel overwhelmed.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

The ROI Guy

SEPTEMBER 21, 2016

Did you know … 67% of the buyer’s journey is done digitally, making your content more important than ever in facilitating buyer decision making (Gartner) 83% of buyers remain overwhelmed by the amount of content available, wanting quality personalized content over quantity. (CMI) It’s clear. The major buyer question: Why Change?

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

KoMarketing Associates

NOVEMBER 17, 2016

Here’s a look at 3 tips for creating smarter content in 2017: Understand & Educate Yourself on the Factors in Search. Gartner research shows , within four years, 30% of web browsing sessions will be done without a screen. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. You know what?

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Pam Didner

JANUARY 1, 2021

A large part of your career trajectory should be supported through ongoing education. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Attending conferences is one a key component you should add to your annual marketing activities and events. 7 Event Industry Predictions in 2021.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Heinz Marketing

JULY 2, 2018

Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.

Account Based Marketing 43

Account Based Marketing Peer-to-peer DemandBase Forrester 43

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. Primarily, this is due to the fact that a significant portion of the workforce is now made up of millennials and Gen-Z.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Exo B2B

SEPTEMBER 19, 2017

Let me first whip out one finding from a recent CEB Gartner study on the power of content across the customer journey. Let me first whip out one finding from a recent CEB Gartner study on the power of content across the customer journey. source: Delivering on Marketing’s Promise to Drive Sales, CEB Gartner. Inform and educate.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. YOU LAUNCHED YOUR SOFTWARE PRODUCT. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. YOU LAUNCHED YOUR SOFTWARE PRODUCT. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Hubspot

APRIL 27, 2015

Use these sources for insight discovery, professional education, and adding some intellectual weight to your content marketing: 1) Factbrowser. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

DECEMBER 30, 2013

As Jake Sorofman, research director with Gartner for Marketing Leaders, writes for the Harvard Business Review , the multibillion-dollar online advertising economy is giving rise to a new type of marketing leader. It’s an understatement to call a CMO’s role exciting. Digital is only the first step -- CMOs need to dig deeper.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Engagio

APRIL 23, 2020

Practice Vice President, Gartner. In our previous post, we asked the experts “ What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? ”. Today we look to the future. Like it or not, we’re living in a new reality. In other words, we must update our strategy to fit the changing market.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Heinz Marketing

FEBRUARY 26, 2018

By Matt Heinz, President of Heinz Marketing. We loving sharing Sales Pipeline Radio with you (live every Thursday at 11:30 pst). We’ve has some truly great guests and many more to come. A few past guests: Craig Rosenberg , Mike Weinberg , Jim Keenan ; Joanne Black ; Aaron Ross Meagen Eisenberg , and Trish Bertuzzi. Jocelyn: Curling.

Top of Funnel 53

Top of Funnel Eloqua Peer-to-peer Budget Programs 53

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Content4Demand

SEPTEMBER 16, 2020

That traffic is a big signal from buyers and prospects that they need you to inform and educate them, and to help them with the tasks related to making buying decisions. And that’s a key consideration for the 77% of buyers who told Gartner that their last purchase was “very difficult or complex.” 6 Types of Buyer Enablement Content.

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

Sword and the Script | B2B

DECEMBER 28, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Every year I read and write about dozens of reports on B2B marketing and PR. Just 27% said most vendors are honest most of the time. He wrote, “So 9.5

PR 80

PR Trust Marketing Stats B2B Marketing 80

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Linkedin Groups vs. Twitter.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

EveryoneSocial

OCTOBER 26, 2021

It’s where buyers go to learn and discover with industry peers. It’s where buyers go to learn and discover with industry peers. Meaning, the way people consume and buy is through their peers’ recommendations and influence. Well, buyers — especially in B2B — consume and learn about products/services in so many different ways.

Ideal Customer Profiles 68

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 68

Leadspace

DECEMBER 21, 2020

No longer do they rely on a single information channel — a salesperson, peer groups, or even your website — to determine whether or not to purchase. . Campaigns with four or more digital channels perform 300% better than those with single or dual-channel campaigns (according to Gartner Research). . But how do you do this effectively?

B2B Marketing 62

B2B Marketing B2B Peer-to-peer Paid Search Agency 62

Heinz Marketing

OCTOBER 22, 2018

We’ve featured an impressive list of guests and will continue to do so with awesome content and guests going forward. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. We’ll publish similar highlights here for upcoming episodes. It’s crazy. Paul: What.

Sales Management 66

Sales Management Top of Funnel Marketing Automation Services InsideView 66

chiefmartech

FEBRUARY 9, 2016

This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers. We’re 6 weeks away from the next MarTech conference in San Francisco. If you like what you read here, please register this week to reserve your seat.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Outgrow

AUGUST 18, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Sydney Sloan for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Sydney and here’s what we discussed about – . The biggest challenge that CMOs of this decade are facing. About our host: . Saksham Sharda: Hi, everyone.

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Metadata

FEBRUARY 22, 2021

B2B Category Creators Episode 6 Complete Transcript Gil Allouche: Welcome everyone to the Category Creator podcast. My name is Gil Allouche. I’m the founder and CEO of Metadata. I have together with me, Michel Feaster, Nick Mehta and Mike Volpe. Maybe we’ll start with Michel, because you’re first on the Zoom video. Hey, everyone.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52