Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Good lead magnet teaser : Download our proven 10-step checklist for creating high-converting B2B webinars! Demo Video or Webinar. E-books are written for non-experts and include introductory, educational content.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Marketing Insider Group

JULY 15, 2021

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. And like webinars and on-line conferences, Tweetchats can be a great “offer” in demand generation including tele and inside marketing/SDRs. The Tweetchat Event.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Explainer Videos Remember, explainer videos are a great way to educate your audience. Live Videos.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

OCTOBER 20, 2020

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Marketing Insider Group

FEBRUARY 5, 2024

Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources. Educational Resources and Training Lastly, the steep learning curve. The best way to flatten it is through education and training.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Congratulations to all our Education influencers who participated! Join Enterprise Lite to work with all of these Education influencers! 15 Erik Francis Maverik Education Contact Erik Francis Score: 48.50

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Help Self-Educating Customers. This could be through a members-only forum, exclusive webinars, or special events.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Hannon Hill

SEPTEMBER 3, 2020

Join us Wednesday, September 16 for a webinar highlighting five easy-to-implement personalization tactics with a proven track record of success.

Website Personalization 52

Website Personalization Webinar Metrics Education Personalization 52

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. During the Webinar: Focus on engagement.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Click here to view more MarTech webinars. But what they’re especially fantastic at is lead generation.

Lead Generation 113

Lead Generation ROI Webinar Metrics Marketing & Strategy 113

Martech

OCTOBER 30, 2023

Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. As of this October release, Adobe has developed the ability to add external co-hosts who do not need a Marketo Engage user account to co-host webinars.

Marketo 110

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 110

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Click here to view more MarTech webinars. But what they’re especially fantastic at is lead generation.

Lead Gen 107

Lead Gen ROI Webinar Metrics Marketing & Strategy 107

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. An educational content strategy tackles these problems head-on. The need for next-gen healthcare solutions is greater than ever.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Only B2B

MARCH 20, 2024

They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Attending webinars or events. Imagine you run a webinar on a complex software feature. MQLs require further nurturing and education before they become sales-qualified leads. Signing up for your email list.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Thinkers360

MARCH 22, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Biznology

JANUARY 20, 2022

Most companies have libraries of demos and webinars about their products. This is especially true in collections of long demos and webinars. Content-rich descriptions of videos help self-educating customers discover links to topics they care about in search results. Configuring a video library for a better customer experience.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Benchmark Email

APRIL 19, 2022

Webinars can help you to generate qualified leads, educate customers, facilitate onboarding processes, and foster partnerships and collaborations. However, to achieve the desired results, you need to promote your webinar to get a good number of attendees.

Webinar Metrics 111

Webinar Metrics Promotion Email Marketing Sales Qualified Leads 111

Biznology

OCTOBER 16, 2020

The next step is to further your companies education and confidence in the subject and you can do exactly that at Consultants Collectives webinar, There Are No Dumb Questions: Getting Real About Race. You can register and join us for the webinar on creating a better future here. About this Event.

Webinar Metrics 197

Webinar Metrics Consulting Education Conversion 197

Bannersnack

NOVEMBER 11, 2022

To find out some secrets on how to create scroll-stopper ads that get your audience to click and convert, we decided to invite Jacob Cass to Creatopy’s webinar sessions. I turned the webinar into a written format for those of you who absorb the information better this way. […].

Ads 98

Ads Webinar Metrics Consulting Communities 98

Launch Marketing

MARCH 17, 2022

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Define your objectives. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Biznology

JUNE 23, 2021

As to virtual events strategy , the Forrester study suggests that marketers should revise their thinking to “focus on creating reusable marketing assets and a personalized, educational CX.”. Because video is often the most efficient way to deliver information, many of these assets will be videos.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Heinz Marketing

MAY 22, 2023

These videos focus on educating, informing, and guiding the audience throughout their decision-making process. B2B videos come in a range of formats from product demos, webinars, interviews, how-to guides, whiteboard animations, and full product/service walk-throughs.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

BenchmarkONE

NOVEMBER 10, 2022

The email marketing funnel is a marketing funnel that involves the conversion of a prospect to a paying customer using promotional and educational emails. . Offering education to prospects on your brand and product via nurturing email campaigns. Webinar Funnel. It will also indicate who is in your webinar funnel. .

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

Social Media 117

Social Media Trends Media B2B 117

Oktopost

OCTOBER 8, 2023

Follow up with educational content Follow-up emails and calls start to get a little bit awkward without anything valuable to offer. Provide personalized insights and educational resources to capture your prospect’s attention as they progress through the sales funnel.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Educational video. Webinar presentation. Educational video. Use your answer to brainstorm a unique educational video idea. Webinar presentation. Interview-style videos are educational and entertaining.

Youtube 131

Youtube Advertising Channels Video Marketing Paid Search Agency 131

Heinz Marketing

FEBRUARY 17, 2023

You will need to spend more of your time and energy generating demand rather than capturing it; creating educational content and positioning yourself as a thought leader rather than developing promotional content. The kind of media healthcare professionals are more likely to engage with are webinars, educational videos, and whitepapers.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

Martech

DECEMBER 21, 2023

Educate This doesn’t mean education about your product. Click here to take the survey You provide this by creating educational content, hosting webinars on relevant topics, sharing insightful case studies that highlight industry challenges and solutions, and providing smart analyses that stimulate engagement.

Ideal Customer Profiles 107

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 107

Optinmonster

APRIL 11, 2024

Example 3: The Cross-Sell Business: You run an ecommerce store that sells educational materials for kids. Trigger popup campaigns to promote your upcoming webinar with sign-up links and teasers. Result: Build trust and loyalty by making customers feel special, driving repeat business. Problem: Low sales for one of your products.

Automation 89

Automation Marketing Websites Work Management Conversion 89

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Hinge Marketing

JUNE 14, 2021

Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Live and On-Demand Webinars. Figure 4 below shows the cover slide for one of Hinge’s on-demand webinars. Figure 4: Example of a Free Webinar.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

BOP Design

JANUARY 4, 2022

However, the main goal of content marketing is educating the end-user (aka. Webinars without Value. Webinars can be a fantastic way to connect with your prospects and partners, educate them about your industry, and teach them how to use certain products or services effectively. your target market).

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Sprout Social

JULY 19, 2023

Along with length, experiment with different content types (tutorials, product-focused, educational, customer testimonials, webinars, company culture videos, promos etc.). Host more livestreams and webinars Livestream e-commerce is entertaining, educational and immersive–all ingredients for boosting video conversion rate.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 97

Work Management Webinar Metrics Marketing Management Software 97

Heinz Marketing

DECEMBER 11, 2020

The range typically includes from educational pieces to thought leadership to analysis reports in which people are searching to solve a given business problem. Webinar Strategy. Developing an ongoing series of webinars is a great way to create content and drive interest in your company. Lead Nurture. Organic social posts.

Inbound Marketing 139

Inbound Marketing Planning Top of Funnel Webinar Metrics 139