The Significant Impact of B2B Meetings on Event ROI
Jifflenow
DECEMBER 19, 2019
Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). As elusive as a sighting a unicorn, event ROI can strike fear in the most fearless of event managers as well. While events are organized for a plethora of reasons such as building connections, advancing the sales pipeline, promoting business interests, and introducing new concepts/technology, the ultimate
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