Opt Intelligence
AUGUST 25, 2020
Opt-in advertising can help you grow your email list easily and efficiently. But an email list is only as good as the lead nurturing you put into it. To drive conversions, you need a multi-layered, long-term lead nurturing plan and email marketing series. It sounds complicated, but if you’re consistently growing your email list, the process is repeated as you fill your funnel with new leads.
SendX
AUGUST 26, 2020
When we talk about SEO and overall digital marketing, email is often neglected as a tool. Although email marketing and SEO can be used as individual strategies, marketers can blend them together in a successful plan. According to the 2019 State of Digital Marketing report by Altimeter, only 14% of the marketers who participated said that they considered email as the most effective channel for their digital marketing strategy.
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Marketing Insider Group
AUGUST 26, 2020
As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it? After all, what’s the ultimate goal of content marketing?
KoMarketing Associates
AUGUST 27, 2020
As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. S2 Research recently published the results of the “Marketers, Agencies and Coronavirus” survey, and statistics showed that 76% of marketers believe it will be “extremely important” to reconnect with existing customers over the next six to 12 months.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
AUGUST 27, 2020
Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Without knowing how the board is laid out, you won’t know which directions the pieces should go. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
AUGUST 25, 2020
Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. That’s just the tip of the iceberg. Automatic reminders to follow up, scheduling software so customers can meet with you at a time that suits both parties, customer information at your fingertips – all are yours with leading-edge sales automation
KoMarketing Associates
AUGUST 26, 2020
Does your B2B marketing program include LinkedIn video marketing? If it doesn’t, it should. LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads.
Zoominfo
AUGUST 25, 2020
Everyone wants to be efficient and productive. We write it on our resumes. We try to demonstrate it in our day-to-day routines. Time management is important to us. But what does it mean to actually be productive when it comes to marketing? We’ll Answer that question in today’s blog post. Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks.
SendX
AUGUST 28, 2020
We are so used to browsers, apps, and software that requires our location. Being as lazy as we are, we often do not even care about why a calculator needs our location. It is easier to press accept and go with it. When you think about it intentionally, it gets pretty scary. Your phone tracks where you are all the time. Moreover, it can listen to what you say.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vision Edge Marketing
AUGUST 25, 2020
How you approach the market and address the competition to achieve your objectives is the realm of strategy. Strategies can be defensive or offensive or a combination of both. One offensive strategy you can leverage to outmaneuver competitive rivals can be taken from the sports world: the fast break. Originally created by Frank Keany and used in a variety of team sports, a fast break helps a team move quickly into scoring position before the competition has time to set up or regroup.
KoMarketing Associates
AUGUST 25, 2020
Although B2B marketers are constantly working to achieve their top objectives, new research suggests that many of them have few ways of measuring their overall performance and impact on their organizations. DemandGen recently conducted the “2020 Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of B2B marketers (40%) believe their company “needs improvement” when it comes to its ability to measure and analyze marketing performance and impact.
Zoominfo
AUGUST 26, 2020
Always. Be. Closing. For a long time, it was the motto of any worthwhile salesperson. But things change. In our modern, digitally-driven world, the script has been flipped a bit. At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. Be. Relevant. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls.
Customer Experience Matrix
AUGUST 27, 2020
Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. But laws like GDPR and CCPA now require increasingly prominent consent notifications and impose increasingly stringent limits on data use. This means marketers must become increasingly involved with the privacy systems to ensure a positive customer experience, gain access to the data they need, and ensure they use the data appropriately.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing Insider Group
AUGUST 25, 2020
When groups of people first begin to work together on a joint initiative, a series of magical and mysterious things happen as they start figuring out how to “row in the same direction.”. Different personalities begin to negotiate how they will share responsibilities, team members begin to learn about each other’s quirks, people’s skillsets begin to emerge, and the first arguments around how tasks get done begin to rock the boat.
ANNUITAS
AUGUST 27, 2020
We’ve all been there – we see a catchy headline on LinkedIn or Google, we click through only to be greeted with a form asking for the equivalent of your life story. Sure, if that article will answer a BIG question for you, you’ll clench your jaw and fill it out. However, more often than not, it’s isn’t worth it. There’s a better way to collect the information you need to qualify your buyers, and it doesn’t necessarily need to involve forms – or rather, forms as you know it.
The Point
AUGUST 25, 2020
Not every Account-Based Marketing (ABM) strategy starts from the same place. For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages. For others, it’s identifying a target account list. Just us every journey starts with the first step, however, it’s generally a good idea in ABM planning to first conduct an honest assessment of where you are, what you need, and who does what.
Adobe Experience Cloud Blog
AUGUST 24, 2020
Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. But there was one major theme that seemed to be the red thread, and became the point that really stuck with me: in a Covid-19 world, content and customer journeys are more important than ever. .
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Spiralytics
AUGUST 24, 2020
E-commerce tools can streamline your business processes and improve customer experience. Here’s a look into the essential tools for your business needs. The post E-Commerce Tools: Which Ones Do You Really Need? appeared first on Spiralytics Inc.
Zoominfo
AUGUST 27, 2020
Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Without knowing how the board is laid out, you won’t know which directions the pieces should go. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind.
Circle Studio
AUGUST 28, 2020
When you look at successful companies that propel profit and growth year after year, there are patterns that show up consistently: an intense focus on quality, extreme clarity around expectations and key processes and a constant quest to get better all the time. The vision is also crystal clear, and a strong mission and core values guide operational excellence from the inside out.
Vidyard
AUGUST 26, 2020
You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth. They’re a great way to connect with your prospects and customers, and they’re considered one of the most effective content delivery channels.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Spiralytics
AUGUST 25, 2020
Lead qualification helps you determine the worthiness of prospects for sales and allows you to plan how to meet their needs. Here’s the right way to do it. The post A Comprehensive Guide to Qualifying Leads appeared first on Spiralytics Inc.
Zoominfo
AUGUST 25, 2020
Everyone wants to be efficient and productive. We write it on our resumes. We try to demonstrate it in our day-to-day routines. Time management is important to us. But what does it mean to actually be productive when it comes to marketing? We’ll answer that question in today’s blog post. Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks.
Content Marketing Institute
AUGUST 27, 2020
Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading → The post Why Google Shouldn’t Drive Your SEO Strategy appeared first on Content Marketing Institute.
SEMrush
AUGUST 26, 2020
The right links can really help to supercharge your SEO strategy, and there are many ways that you can earn great links. But where do you start? Here, we‘ve rounded up 12 different link building tactics that we‘ve seen great success from and recommended those that you can use to get backlinks in 2021.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
chiefmartech
AUGUST 27, 2020
Holy cats, 2020 has been a crazy year. And it’s not over yet. (cringe). But for all the terrible things this year has besieged us with, it’s also revealed something encouraging. We — as individuals, but perhaps more remarkable as organizations — are capable of adapting to change on a much faster time scale than we previously expected. “Digital transformation” has been a hot topic for at least a decade.
ClickZ
AUGUST 24, 2020
30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? The awareness phase imagines a wandering consumer, or top-level POV. Touchpoints change in the search and research areas of the landscape. Site design and UX increase in importance. Post-purchase consumers go back into the landscape.
Content Marketing Institute
AUGUST 24, 2020
Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Continue reading → The post Did You Hear? Your Brand Needs a Voice Strategy appeared first on Content Marketing Institute.
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