markempa

OCTOBER 29, 2010

Companies that adopt a closed-loop process connecting marketing and sales report a higher return on marketing investment (RMOI) than those that don’t. But RMOI just isn’t going to happen if your closed loop is a black hole. And that’s certainly the case at too many organizations judging from the feedback I received at my presentation this week at MarketingSherpa’s B2B Marketing Summit.

CRM 196

CRM Top of Funnel Marketo B2B Sales 196

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites.

RSS 176

RSS Promotion PR PageRank 176

Writing on the Web

OCTOBER 28, 2010

As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. There are universal drives that are common in all human beings, across cultures, across the globe. When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts and minds of readers on a profound level.

Digg 160

Digg Buzz Blogger Google 160

Marketing Insider Group

OCTOBER 28, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 28, 2010 2 Subscribe How To Focus On Your Marketing Plan Share I started writing this article a month ago but became sidetracked when I realized that marketing plans were as unavoidable (and as important) as Death and Taxes.

Planning 159

Planning Marketing Plans Work Management Budget Programs 159

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Webinar Metrics

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia. One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism.  An interesting man and pioneer of this thinking was George Herbert Mead , an American sociologist, psychologist, and philosopher who developed his theories while at the University of Chicago in the 1920’s.  Mead’s work concerned itself with human interactions and the symbolic nature of the world and languages.  Mead theorized that how people v

Design 147

Design Buyer Personas B2B Thought Leadership Multi-Channel 147

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K.

Ning 155

Ning Digg Copywriting Paid Search Agency 155

Marketing Insider Group

OCTOBER 26, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape.

Planning 156

Planning Paid Search Agency Customer Satisfaction Web 2.0 156

LeadSloth

OCTOBER 26, 2010

By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions. There are certainly a lot of capabilities within marketing automation. As such there are a variety of best practices to be followed in order to maximize the use of these systems. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation.

Marketing Automation Services 140

Marketing Automation Services Marketing Automation Marketing Management Practices 140

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. Two of the key trends she identifies include (I’m paraphrasing): * increasing rejection of phone communication and the corresponding movement towards email and the Web. * lengthening sales cycles during a down economy and

Marketing Automation Services 140

Marketing Automation Services Work Management Marketing Management Marketing Budget 140

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Writing on the Web

OCTOBER 27, 2010

How can content marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm. To prove it, she demonstrated her own audio version, fully clothed, sitting in a crowded restaurant. The diners at Katz’ Deli were shocked and amused, as were millions of movie goers.

Digg 146

Digg Content Trigger Marketing Buzz 146

markempa

OCTOBER 29, 2010

Companies that adopt a closed-loop process connecting marketing and sales report a higher return on marketing investment (RMOI) than those that don’t. But RMOI just isn’t going to happen if your closed loop is a black hole. And that’s certainly the case at too many organizations judging from the feedback I received at my presentation this week at MarketingSherpa’s B2B Marketing Summit.

CRM 139

CRM Top of Funnel Marketo B2B Sales 139

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia. Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog.  Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.  Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchase

Trends 133

Trends Peer-to-peer Buyer Personas Marketing Automation Services 133

Smashmouth Marketing

OCTOBER 29, 2010

A few weeks ago I was digging around one of my favorite sales and marketing tools, LinkedIn (my LinkedIn Lead Gen Tips ), and noticed the Company Stats area. It shows statistics on things such as Job Function, Years Experience, Growth, etc. and compares company stats to those of their peers in the industry. Looking at the charts for Green Leads, the issue of "Years Experience" stood out to me because Linda and I have been discussing the topic during our recent hiring efforts.

Peer-to-peer 130

Peer-to-peer Service Lead Gen Stats 130

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Social Media

Writing on the Web

OCTOBER 26, 2010

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. The formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Blog this on Blogger.

Content Marketing 130

Content Marketing Digg Content Buzz 130

Convince & Convert

OCTOBER 27, 2010

Tweet Part 3 of a 3-Part Rant. The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy points for fuzzy dice, pin stripes, a chrome engine, or a bitchin’ stereo.

Facebook 160

Facebook Marketing Analytics Tools Paid Search Agency Ad Frequency 160

LeadSloth

OCTOBER 28, 2010

Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices? Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. These are the dates & locations: San Francisco , November 8th: info & registration ».

Marketing Automation Services 123

Marketing Automation Services Marketing Automation Automation Marketing Management 123

NuSpark Consulting

OCTOBER 26, 2010

Live Webinar: Turning Leads into Quality Sales by Aligning Sales and Marketing-10/27. Sales people are rewarded when they receive high quality sales-ready leads from their company’s marketing efforts. Marketing people are rewarded when they can adjust their marketing plans to optimize their lead generation efforts to reach those most likely to buy.

Webinar Metrics 122

Webinar Metrics Planning Leads Lead 122

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

OCTOBER 27, 2010

Image via Wikipedia. After reading that headline, you'll be forgiven if you think that I've finally gone off the deep end (and I am not a particularly strong swimmer). But the venerable old Yellow Pages does have some distinct advantages over Google that have not been exploited, which I've shared with several regional Yellow Pages companies over the years.

Google 117

Google Paid Search Agency Advertising Agencies Internet Marketing 117

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus. Destroying the 7 Myths of B2B Social Media.

Social Media 154

Social Media Media B2B Paid Search Agency 154

B2B Memes

OCTOBER 29, 2010

Back in July, I wrote in this blog about how Reader, a new feature in Apple’s Safari browser, called attention to the proliferation of clutter in most Web page layouts. My hope was that tools like Reader and its peers, Readability and Instapaper , would encourage cleaner Web design. It was, admittedly, a faint hope. But I was heartened this week to read an article on The Media Briefing that suggests a much stronger corrective is on the horizon.

Design 116

Design Peer-to-peer Mobile Advertising Tagging 116

ANNUITAS

OCTOBER 28, 2010

I recently had the wonderful opportunity to be a part of a collaborative project headed by Craig Rosenberg of Focus called The Book of Funnels. In this book, I (along with 13 other B2B marketing experts) was asked to contribute my thoughts on how to best approach the Lead Funnel, and provide insights on how it relates to sales pipeline. I’m looking forward to the ongoing dialogue around lead management that this project will generate.

Planning 100

Planning Process Lead Qualification Top of Funnel 100

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

OCTOBER 28, 2010

Image by Steve Wilhelm via Flickr. by Frank Reed. In recent months, there's been no shortage of attention heaped upon the importance of local advertising online. Mobile marketing is starting to blossom, allowing people to look for services in ways they never could before. Perhaps even more importantly, they can search for information in situations they never could before, such as research at the point of sale.

Google 108

Google Paid Search Agency Marketing Analytics Tools B2B 108

Online Marketing Institute

OCTOBER 29, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 88

Social Media Enterprise Management Advertising Agencies Social Marketing 88

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. What I thought was the exception was actually the norm. Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars.

Lead Nurturing 84

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 84

Industrial Marketing Today

OCTOBER 26, 2010

As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 81

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 81

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

OCTOBER 28, 2010

Image via Wikipedia. As a long-time in-house SEO, you'd probably expect that I did not consider myself a fool at the time I was doing that. But I have recently gotten that question from a lawyer who wonders if he should do his own SEO, which reminds me of the old joke that a lawyers who represents himself has a fool for a client. But is it a bad idea to do your SEO in-house?

SEO 101

SEO Wikipedia Consulting Conference 101

MLT Creative

OCTOBER 29, 2010

As with many animated advertising mascots, Chiquita Banana was the brainchild of an established cartoonist – in this case, Dik Browne, creator of Hagar the Horrible. His potassium-powered pitchwoman hit the airwaves in 1944, crooning a signature tune penned by BBDO and sung by ‘40s vocalist Patti Clayton: "I'm Chiquita banana and I've come to say Bananas have to ripen in a certain way When they are flecked with brown and have a golden hue Bananas taste the best and are best for you.

Studies 76

Studies Advertising Agencies Copywriting Paid Search Agency 76

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices. For a quick summary of the 10 tips, read below. Start with a goal : Setting up a lead nurturing program is not a goal.

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 81