markempa

JUNE 2, 2014

'Tweet “Anybody here think you have nothing to create content around? No exciting stories to tell?” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Many do not think they have any content that is relevant or exciting enough to share to their audiences. As he gave his keynote address at MarketingSherpa Lead Gen Summit 2013, he revealed that he also gave a presentation for metal working manufacturers that also posed the same questi

B2B Marketing 245

B2B Marketing Lead Gen Content Marketing B2B 245

Customer Experience Matrix

JUNE 4, 2014

'The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). At more than 50 pages and with dozens of graphs and charts, it’s not light reading. But it’s still fascinating because the findings challenge much of the industry’s conventional wisdom. For example, industry deep thinkers often say that deployment failure has more to do with bad users than bad software.

Marketing Automation Services 216

Marketing Automation Services Customer Surveys Marketing Automation Planning 216

KoMarketing Associates

JUNE 2, 2014

'Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Nearly a year later Google’s latest algorithm update might have taken aim at press release distribution sites like PRNewsWire.com, PRWeb.com, and BusinessWire.com.

Link Building 193

Link Building PR SEO Ad Building 193

Marketing Insider Group

JUNE 2, 2014

'Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach the digital consumer. There’s 164 slides in her latest deck, so I have pulled out the 9 internet trend charts you need to see… Mobile Still Has A Ton Of Growth.

Trends 192

Trends Mobile Advertising Internet Marketing Mobile Marketing 192

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Webinar Metrics

Biznology

JUNE 3, 2014

'I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. The moment you spend the money and your ad runs, that is the moment it is either gone to the grave or becomes a patient existing on life support. Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, et

Advertisements 175

Advertisements Advertising Banner Ads Banners 175

KoMarketing Associates

JUNE 5, 2014

'ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. You can use this information to fine-tune your campaigns and settings for better performance. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL.

Adwords 179

Adwords Campaigns Advertising Agencies Lead Scoring 179

Marketing Insider Group

JUNE 4, 2014

'Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Rob is a good friend and my former colleague. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. 10+ years ago, Demand Generation was a phrase people rarely used, and even rarer were the people who understood it.

Demand Generation 175

Demand Generation Demand Generation Lead Ranking 175

Crimson Marketing

JUNE 4, 2014

'As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range. The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on.

Analytics 172

Analytics Product Marketing 172

Avitage

JUNE 4, 2014

'For: Senior Marketing Executives, Content Strategy Professionals Subject: Enterprise Content Strategy for Customer Facing Content Rigor: Comprehensive, not introductory Recommended Pre-reading: Content Strategy Beyond Marketing and Websites It’s (Past) Time to Make Content Marketing Intelligent Content is a Strategic Imperative for B2B Selling Organizations Blog Purpose: Raise awareness of the need for executive ownership and action Introduce a 6 competency framework for enterprise conte

Enterprise Management 170

Enterprise Management Marketing & Strategy Content Paid Search Agency 170

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Direct Response Coach

JUNE 3, 2014

'One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). Too often the offer is buried in the mailer, the reader never sees it and the response rate suffers. What a shame. How many times have you [.]. The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing.

Tips 169

Tips Copywriting Response Rate Lead Generation 169

Writing on the Web

JUNE 4, 2014

'What’s Missing in this Visual? " width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing.

Content Marketing 169

Content Marketing Wikipedia Content Viral Marketing 169

Biznology

JUNE 6, 2014

'SEO has always been evolving. Stepping away from the ongoing debates about viable SEO tactics, let’s talk about the role of SEO in general to your growing e-Commerce business. It’s imperative to get this right now more than ever because your SEO strategy – or lack thereof – can make or break your e-Commerce business strategy.

Enterprise Management 152

Enterprise Management SEO Work Management Tips 152

Crimson Marketing

JUNE 5, 2014

'It’s no secret that our world is becoming increasingly digital, and will naturally begin to determine and effect many key business decisions. When thinking about what this means for your. The post Debunking Digital Business Myths [Infographic] appeared first on.

Business 138

Business Effectiveness Marketing 138

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Social Media

Convince & Convert

JUNE 1, 2014

'A quick parenting tip: If you want your pre-teen and teen kids to listen to you (at least temporarily) beat out Pharrell and Jimmy Fallon on an Internet list. That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF).

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

B2B Marketing Traction

JUNE 6, 2014

'My answer to the question, “How long should my blog post be?” has always been, “As long as it takes.” I took to the web to see if others think differently, and what I found surprised me. Most seem to concur that a good post answers a question or completes a thought or opinion with supporting information and is as long as it needs to be.

Opinions 108

Opinions Blogger Stats Paid Search Agency 108

Biznology

JUNE 2, 2014

'If you have been following the news the last few weeks, you’ve seen an incredible change in the way individuals can control what kind of information Google returns about them. First an EU court ruled that Google must offer citizens the right to block information and then Google responded by placing a form that allows those requests to be made.

Rules 142

Rules Google Opinions Act-On 142

Crimson Marketing

JUNE 6, 2014

'It’s not clear at first glance what exactly they want us to check out…#BADMarketing. Image: Courtesy of Fresno Beehive. The post #BADMarketing On The Freeway appeared first on.

121

121

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

JUNE 3, 2014

'Wow, your traffic numbers look awesome! Growing faster than kudzu in a southern state, you’ve got the whole thing licked! Kudos. Kick back and relax, job well done. But wait a second. Getting traffic to your site through your SEO and content marketing initiatives is only half the story. Once the visitor arrives, you want to keep them coming back. If the visitors stay, see, and vamoose again, never to return, your efforts are being wasted.

Content Marketing 160

Content Marketing Opt-in Content Open Rate 160

Adobe Experience Cloud Blog

JUNE 3, 2014

'Author: Phillip Chen Attending all day conferences is becoming less and less feasible, especially as your attendees have more to do. And virtual events are a great way for them to obtain all of the great information they can get from a traditional conference, but without the high cost. Plus, virtual events are often more convenient, as attendees don’t have to travel and be stuck in a convention center or hotel all day.

Fulfillment 105

Fulfillment Conference Thought Leadership Paid Search Agency 105

Industrial Marketing Today

JUNE 2, 2014

'It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. I’m a Mechanical Engineer myself and passionate about marketing. Over the years I’ve met and worked with [.] The post Industrial Marketing for Engaging with Engineers by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

Marketing 95

Marketing Marketing Websites Content Marketing Content 95

SugarCRM

JUNE 2, 2014

'The post What is Marketing Automation? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Marketing Automation 100

Marketing Automation Automation Lead Generation Marketing 100

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Rules

Convince & Convert

JUNE 4, 2014

'It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. A team of people. The team of people is actually one or two people partially allocated to the blog. The blog is one in a series of projects that the team of people are responsible for managing day-in and day-out.

Allocation 160

Allocation Storytelling Barriers Hubspot 160

Adobe Experience Cloud Blog

JUNE 6, 2014

'Author: Carl Boehm Dear sports websites, We spend a lot of time together. A lot. You are the first websites that I visit in the morning and the last websites I check at night. I bookmark you, share your stories on my Facebook page, and compulsively consult you on my phone all day. Some of my friends and loved ones feel jealous of the time that I spend with you, but they realize nothing will drive us apart.

Marketing Websites 105

Marketing Websites Banner Ads Banners Thought Leadership 105

Proteus B2B Marketing

JUNE 3, 2014

'Some time ago, I took two of my young grandsons to a West Michigan Whitecaps baseball game. The Whitecaps are the Class A farm team for the Detroit Tigers that play ball in my hometown, Grand Rapids. Like many of the minor league venues, the ball game is just part of the entertainment experience. It’s [.].

Brand Identity 85

Brand Identity Branding Class B2B Marketing 85

SugarCRM

JUNE 3, 2014

'The post The Marty McFly Guide to Inbound Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Inbound Marketing 94

Inbound Marketing Social Media Interactive Marketing Lead Generation 94

Speaker: Paul Slack, Vende Digital CEO

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B2B Marketing

Convince & Convert

JUNE 3, 2014

'As a marketing director, I slip in on calls with prospective clients from time to time. This call was like most calls – a successful yet struggling marketing manager was up against bosses who wouldn’t give a real content strategy a chance. When Matt, one of our consultants, asked her why her strategy wasn’t working, her exhale said it all.

Effectiveness 157

Effectiveness Ad Frequency Work Management Paid Search Agency 157

Adobe Experience Cloud Blog

JUNE 5, 2014

'Author: Scott Yates In the office of BlogMutt, where I work, we have this disagreement about Amy Adams. Half of us love her. We think that she elevates so-so movies (like Man of Steel or Julie & Julia ) and she makes good movies great. We identify with her even when she portrays someone we know nothing about in real life. And looking into her eyes in movies like Junebug or Sunshine Cleaning gets us a little misty-eyed.

B2B Thought Leadership 103

B2B Thought Leadership Thought Leadership Work Management Marketo 103

Paul Gillin

JUNE 3, 2014

'People love online review sites even if they don’t always trust them. Despite ongoing allegations that even the biggest customer review sites are routinely manipulated by businesses and their detractors, 85% of consumers in one recent survey said they consult online reviews for recommendations of local businesses at least occasionally. A 2012 Crowdtap survey found that online reviews are second only to recommendations from friends as the most trusted sources of buying advice.

Peer-to-peer 81

Peer-to-peer Social Networks Facebook Analysis 81