Leveraging a Customer Data Platform to Derive Better Business Insights
QuanticMind
DECEMBER 13, 2019
First, what is a Customer Data Platform (CDP)? A customer or consumer data platform (CDP) is a platform or a software that creates a persistent, unified record of customer data that is accessible to other systems. Data is integrated, contextually enriched from multiple channels or sources, to create a single consumer data profile. This integrated and structured data can then be utilized by other marketing systems for various use cases like bid optimization, personalization, segmentation for ads
Let's personalize your content