Vision Edge Marketing
OCTOBER 12, 2021
You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.” Here’s why this research step is growth-critical, product adoption, and how to do it.
The Point
OCTOBER 10, 2021
The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success.
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Biznology
OCTOBER 15, 2021
It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats. Perhaps I’m too naive in thinking that Apple’s intentions were honorable, but regardless of the company’s intentions, the backlash was swift, merciless and not unreasonable. There’s a long history of companies not necessarily keeping children’s best interests in mind, from Facebook’s current Instagram troubles to the Joe Camel character s
KoMarketing Associates
OCTOBER 14, 2021
Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area. Search Engine Journal recently published “The State of SEO 2021” report, and statistics indicated that the majority of marketers (46.6%) believe that their results from SEO are becoming “more successful.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Webbiquity
OCTOBER 15, 2021
Guest post by Dylan Berger. The eco-consumer movement has increased the demand for sustainable products. Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures. Adopting eco-conscious business practices is one step toward success. Companies must also market their sustainability efforts to increase consumer awareness and loyalty.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
B2B Marketing Zone Submitted Articles
OCTOBER 11, 2021
Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game.
KoMarketing Associates
OCTOBER 13, 2021
As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers. Lucidpress recently published its “2021 Content Effectiveness” report, and statistics indicated that over the last year, the majority of marketers (52%) have cited a “large increase” in the demand for content.
Biznology
OCTOBER 13, 2021
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.
Jabmo
OCTOBER 11, 2021
Third-party cookies will be blocked all all major browsers including Firefox, Safari & Google Chrome. What options are left for B2B Marketing?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ATAK Interactive
OCTOBER 14, 2021
Programming is a field that is always evolving and changing , which is why there's no shortage of available libraries for front-end development. However, variety doesn't always mean high-quality. User interfaces are one of the most important aspects of any website, even more so nowadays wherein most sites need to adapt to multiple devices. Developers need to have access to the most powerful tools possible to make their brand’s website stand out from the rest.
Martech
OCTOBER 14, 2021
In this week’s Marketoon, we see a less virtuous stance on privacy. Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service without reading them.
Biznology
OCTOBER 11, 2021
In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”. I have no idea whether 50% digital transformation has been achieved as predicted, but I am confident that nobody foresaw that the process of selling any “products, services, and experiences” in 2020, digital or n
The Daily Egg
OCTOBER 11, 2021
It’s easy to start a t-shirt business–you don’t need prior experience and it has a low cost to get started. Many would-be. The post 10 Easy Steps to Start a T-Shirt Business appeared first on The Daily Egg.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
OCTOBER 12, 2021
The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement. Continue reading → The post In People We Trust: Here’s How to Make Your Content More Human appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 11, 2021
SEO crawlers are indispensable tools but they need an SEO pro's insight and experience to determine which warnings to heed or ignore. The post 7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore appeared first on Search Engine Journal.
Sprout Social
OCTOBER 11, 2021
Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? Learn your audience’s sense of humor and love language and use them in your social posts. They will appreciate it ??.
Benchmark Email
OCTOBER 12, 2021
Infographics are powerful visual communication tools. They have the ability to communicate information in an engaging way while holding the viewer’s attention and persuading them to act. Bringing up infographics in a conversation likely leads to associations with creating brand awareness, increasing user engagement, and driving website traffic. What you may be surprised to hear… The post How to Use Infographics to Generate Leads appeared first on Benchmark Email.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
OCTOBER 13, 2021
Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 13, 2021
Google's John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren't keeping up with. The post Google On Small Business SEO & How it’s Changing appeared first on Search Engine Journal.
Sprout Social
OCTOBER 14, 2021
When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. “When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We were designing jeans on the floor, never having done anything remotely like this. When we sold out of those 3,000 pieces, we knew this was a real business and it had real potential.
Marketing Interactions
OCTOBER 15, 2021
Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). Uniting the commercial team to produce profitable buyer and customer-driven experiences is something I’m thinking a lot about given the shift to self-reliance. While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Marketing Institute
OCTOBER 14, 2021
Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions. Continue reading → The post To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 11, 2021
Learn how to use Google Trends to discover hidden layers of keyword research data to superpower your SEO strategy. Read about it here. The post 7 Ways to Use Google Trends for SEO & Content Marketing appeared first on Search Engine Journal.
Martech
OCTOBER 11, 2021
Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” “As marketers, we know that nothing happens in a silo,” said Amber Toro-Keech, Marketing Data Scientist at Disruptive Advertising, a recent MarTech session.
Unbounce
OCTOBER 14, 2021
We’ve all hand-washed our cars before (and regretted it), right? We get lured in by fond childhood memories of soaping up the family station wagon. ( It’ll be so nostalgic—I’d always spray Dad with the hose! ) And then we’re sold by the idea of saving a coupla bucks. ( Twenty bucks for a car wash these days?! That’s robbery. ). But then you gotta go round up all the right cleaning supplies.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The Daily Egg
OCTOBER 10, 2021
If you’re thinking of starting an LLC and you live in the Western US, you’ve probably considered forming one in Nevada. To. The post 6 Easy Steps to Start an LLC in Nevada appeared first on The Daily Egg.
Search Engine Journal
OCTOBER 11, 2021
Learn how to create a content marketing plan that's tied not just to your objectives, but also to what your customers need in this guide. The post How to Create the Ultimate Customer-First Content Marketing Plan appeared first on Search Engine Journal.
Liveintent
OCTOBER 12, 2021
Most digital marketers are familiar with the term lookalike modeling, and most know it’s an effective way of targeting new audiences. When it comes time to break the concept down, however, things can get a little tricky. How does lookalike modeling work? So how does lookalike modeling actually work, and why is it so valuable? These are the questions many marketers continue to struggle with — and with good reason.
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