Conversica

OCTOBER 2, 2019

Successful business-to-business (B2B) organizations understand that winning a customer is only the beginning of a healthy rapport. In order to keep customers happy and spending, B2Bs need to nurture existing relationships. Failing to do so results in customer churn, and since it costs five times as much money to capture a new customer than keep an existing one, organizations will do themselves well if they optimize the longevity of their present clientele.

Marketing AI 70

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 70

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. It’s time for marketers to adjust the sails. Chapter One: Marketing’s First Shift.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

ClearVoice

OCTOBER 3, 2019

More than ever, talented wordsmiths are using their skills to spread far and wide across industries. A journalist’s gig used to be to report, a researcher’s to comb through data and a marketer’s to attract — but now they’re all combined under the umbrella of content marketing. This quickly growing field is presenting a landslide of opportunities for savvy writers who are willing to expand their skillset and tackle new projects.

Planning 82

Planning Content Marketing Paid Search Agency Content 82

Buffer

SEPTEMBER 30, 2019

Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They’re one of the most visible descriptions of who you are and what you’re about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today. Should you go highly descriptive of what you do, or keep it loose and aspirational?

Multi-Touch Attribution 75

Multi-Touch Attribution Best Practices Landing Pages Ideal Customer Profiles 75

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

OCTOBER 1, 2019

What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information? In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action.

Storytelling 251

Storytelling Marketing & Strategy Paid Search Agency Trust Marketing 251

Zoominfo

SEPTEMBER 29, 2019

Have you ever tried to set up a meeting with a senior-level executive? If so, you know how tough it is to connect with busy executives who are never in their office, rarely answer their phones, and seldom reply to voicemail or e-mail. To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

InsightSquared

OCTOBER 4, 2019

This article is part of the Mini Mighty ABM series where we ask top experts in ABM to share one actionable idea that you can use at work today. These tips are mini, but mighty. For more, visit ABM Revealed. The biggest, most underrated benefit to ABM is that it makes your data better. It forces you and your team to get very, very specific about the people within an account who buy and to define and measure your wins.

Buy 174

Buy Paid Search Agency Account Based Marketing ABM 174

KoMarketing Associates

OCTOBER 2, 2019

As B2B marketers look to fulfill the needs of their customers, new research shows that their target audience is now looking at more sources than ever before to research and evaluate their purchases. DemandGen recently published the “B2B Buyers Survey Report,” and statistics showed that the majority of B2B customers (73 percent) are now relying on more sources to research and evaluate their options before they buy.

Marketing Report 122

Marketing Report Buy B2B Marketing B2B 122

Biznology

SEPTEMBER 30, 2019

Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your business grows, you’ll easily be able to spot weaknesses and fix them before they become catastrophes. There are about 30.2 million small businesses in the United States, and the economy is growing at a rate of about 3.4 percent.

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

OCTOBER 2, 2019

Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Many of today’s unicorn companies are younger, more diverse, and experiencing faster growth than the startups of yesterday. And, they’re multiplying at a staggering rate.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Adobe Experience Cloud Blog

OCTOBER 4, 2019

What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great teams seem to operate as one. Players seamlessly work together, throwing and catching balls, and following preplanned strategies that help them beat their opponents.

Lead Nurturing 133

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 133

KoMarketing Associates

OCTOBER 3, 2019

Marketing automation platforms (MAPs) can provide several benefits to marketers looking to tackle a wide range of tasks. However, new research shows that not all marketers see success when using MAPs to achieve their top priorities. InsightSquared recently published the “Marketing Automation Satisfaction Benchmark Report,” and statistics showed that the majority of marketers (62.1 percent) believe that their MAP has “met more expectations than it has failed.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Marketing Report Automation 121

Biznology

OCTOBER 4, 2019

If you’ve never given much thought to video captions, you’re not alone. I, for one, hadn’t, other than being a little shocked at the remarkable (but far-from-perfect) accuracy of YouTube’s machine-generated captions. But a post in our LinkedIn group from a “freelance captioner” opened my eyes to the fact that captions represent an easy and inexpensive way to boost video performance and quality at a nominal cost.

Video Marketing 123

Video Marketing Youtube Keywords Cost 123

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Zoominfo

OCTOBER 2, 2019

All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. Our business profiles are a valuable source of sales intelligence and contain information on 20 million organizations. Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

Smashmouth Marketing

OCTOBER 1, 2019

Which of the following is a good sales outcome for introductory appointments? Proposal : The prospect let you pitch him for 30 minutes, told you to send a proposal and CC his director, who handles these types of projects. 2nd Meeting : The prospect discussed her business issues with you, you asked good questions, you shared some anecdotal stories about how some of your clients have similar issues, and she asked for a second meeting.

Sales Cycle 100

Sales Cycle Education Buy Relevance 100

KoMarketing Associates

OCTOBER 1, 2019

Many B2B marketers are already focused on customer retention, according to new research, but that doesn’t mean there isn’t room for improvement. Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness. Statistics showed that majority of B2B marketers (68 percent) believe their company “appropriately” prioritizes customer retention.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121

Biznology

OCTOBER 3, 2019

In high stakes competitive chess, there’s a gaming style called “Freestyle” which is just as “ditch-the-rulebook” as it sounds. The best players are called “centaurs” and although these particular centaurs aren’t half-human/half-horse, their makeup runs along the same logic. . Who are Centaurs? Centaurs are great chess players who use AI to make themselves better.

Marketing AI 106

Marketing AI Advertising Agencies Paid Search Agency Marketing 106

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Rev

OCTOBER 2, 2019

Sometimes your leads need a little love. Even if all signs point to qualified, most leads aren’t ready to buy Johnny on the spot. Getting them there is all about nurturing the relationship. You need to lay down a solid foundation of trust to not only convert them as a buyer but keep them long term. The best way to do this? A nurture cadence. Lead nurture can transform budding relationships into bonafide partnerships.

Lead Nurturing 113

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 113

Unbounce

OCTOBER 1, 2019

By now, you’ve probably heard something about Zola. If you haven’t, suffice to say that they’re kind of a big deal in the wedding industry. After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

SEMrush

OCTOBER 3, 2019

We all know how important link building can be; done right, it can help your rankings. Done wrong, your rankings disappear. Link building is not easy, and there are so many strategies that vary in terms of their efficiency, expertise, and required resources. If you are new to link building, you most likely need some insights on what you should do, shouldn‘t do, and what strategies are available.

Link Building 111

Link Building Customer Surveys Ad Building Efficiency 111

Biznology

OCTOBER 2, 2019

A former boss once told me that I should spend as much time talking about the work I do as I spend actually doing that work. It didn’t really make sense to me. I had assumed my boss wanted me to keep my nose to the grindstone getting through as many projects and initiatives as possible. But as I progressed in my career, I better understood the value in communicating accomplishments and sharing knowledge.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Brandpoint

OCTOBER 2, 2019

Liz Koenig is the Social Strategist for IBM Research. She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. Her resume also includes high-level social media positions at Merkle and eBay, as well as a Guinness Book of World Records title.

Research 107

Research Ad Building Storytelling Content 107

The Daily Egg

OCTOBER 2, 2019

Author’s Note: We want to focus on giving you actionable advice for things you can pay attention to, evaluate, and implement quickly to make sure you get the most out of the remainder of 2019. First up in this series is our most recent webinar featuring ways for you to use Google Analytics and Crazy […]. The post Setting Up Google Analytics and Crazy Egg to Help you Drive More Conversions appeared first on The Daily Egg.

Analytics 108

Analytics Conversion Google Webinar Metrics 108

Content Marketing Institute

SEPTEMBER 30, 2019

How do you get traffic from Instagram, which seems designed to keep users inside the platform forever? Follow the VALUE framework. And do it with your existing blog content. Here’s how to make the translation and grow your followers. Continue reading → The post Get More Traffic From Instagram With This Easy Content Plan appeared first on Content Marketing Institute.

Traffic 106

Traffic Planning Content Design 106

ClickZ

OCTOBER 4, 2019

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli , Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal.

Youtube 101

Youtube Intent Optimization Merchandising 101

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Brandpoint

OCTOBER 4, 2019

Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. She received her Bachelor of Science degree in Human Resources Management from Metropolitan State University in St. Paul, Minnesota. If you’re applying for a new job, but want to do a bit of research on the company first, where do you look? Perhaps you check out their About Us page, where you can learn about the values and history of the company.

Resource Management 102

Resource Management Thought Leadership Work Management Paid Search Agency 102

Hubspot

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. After all, it's hard to sit down and flip through fonts when you're still trying to figure out who your customers are (and where to find them). Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

Content Marketing Institute

OCTOBER 3, 2019

Only one channel satisfies every reason your brand has for distributing and promoting content – organic search. And that’s not an overstatement. Read on. Continue reading → The post The Best Reason to Do Content Marketing? Organic Search appeared first on Content Marketing Institute.

Search Marketing 105

Search Marketing Organization Content Marketing Best Practices 105