Tomorrow People

OCTOBER 5, 2012

Henry VIII understands the importance of good marketing. He needs to project the image of being a powerful ruler to rival monarchs all over the world, but he also needs to communicate with his populace to keep them updated about what the CEO of the nation is up to. As a forward-thinking monarch, Henry has a list of innovations to his name: breaking with Rome, establishing a new Church, pioneering divorce, utilising the capabilities of the Internet.

Rules 244

Rules Inbound Marketing Internet Marketing Marketing & Strategy 244

KoMarketing Associates

OCTOBER 1, 2012

Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more.

Search Engine Marketing 189

Search Engine Marketing PPC Social Media Search Marketing 189

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. I came away with at least one new piece of insight from each and wanted to share some of my favorites with you.

Sales Qualified Leads 188

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 188

Marketing Insider Group

OCTOBER 4, 2012

Sales and marketing are really just 2 sides of the same coin. Yin and Yang. Push and Pull. And in many ways, they are becoming more and more alike. I have spent time in both roles and the basic tenets of success in sales and marketing still come down to basic human nature. Help people and they will reward you. And no matter what business you are in, you will need to find the right balance of traditional and new techniques to reach your customers and help your company grow through higher sales.

Tips 183

Tips Telemarketing Lead Ranking Training 183

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Webinar Metrics

Tomorrow People

OCTOBER 4, 2012

There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. There was a reason for this. The cover price rarely recouped the costs of producing the mag and so revenue largely came from advertising. An industry in the decline. Things have changed. Circulation figures are down and, with them, ad spending.

Advertisements 220

Advertisements Advertising Word of Mouth Banner Ads 220

Biznology

OCTOBER 2, 2012

You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you did a major revision.

Keywords 173

Keywords Paid Content Adwords Ideal Customer Profiles 173

NuSpark Consulting

SEPTEMBER 30, 2012

An Approach to Measuring Success with Social Media; What Metrics Mean the Most . So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we’ve all heard before, just in different words- whether from someone else, or to ourselves; “I’ve been doing Facebook posts for 6 months now, but I can’t determine if it’s increase our donations.” .

Social Media 170

Social Media Analytics Media Viral Marketing 170

ANNUITAS

OCTOBER 2, 2012

The Honda Corporation recently aired a new commercial touting their new 2013 Honda Accord. The theme of the commercial is “We Know You”. Throughout the commercial, the narrator discusses all the things they know about their drivers – you are tired, frustrated, need to work, have relationships, need to let loose, etc. The commercial speaks to us. No matter what our frame of mind, Honda knows us and can relate to us.

Ideal Customer Profiles 167

Ideal Customer Profiles B2B Sales Paid Search Agency Planning 167

Avitage

OCTOBER 1, 2012

Chapter One Max Wilson, Director of Marketing for WECAN Technologies, received the following email from his boss on Monday morning. October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. The consensus is we need to redouble our efforts to support our channel partners.

Advertising Channels 159

Advertising Channels Planning Video Marketing Advertising Agencies 159

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

OCTOBER 1, 2012

Photo credit: John_Scone. If you think that a scrum is the main reason you’ll never play rugby, you might be right, but you are also missing a type a scrum much more related to marketing. Scrum meetings are cross-functional gatherings that can resemble a free-for-all to an outsider, but that make huge progress in reaching the team’s goal.

Planning 164

Planning Work Management Clickthrough Marketing Management 164

KoMarketing Associates

OCTOBER 3, 2012

According to the results of a recent study from Holger Shulze, B2B marketers worldwide are turning to content marketing to improve their marketing campaigns, including boosting lead generation efforts, brand awareness, and customer loyalty. Study results show 68 percent of B2B marketers are using content marketing to generate leads. The subsequent goals of content marketing include thought education and leadership (50 percent) and brand awareness (39 percent).

Lead Generation 157

Lead Generation Studies B2B Marketing B2B Thought Leadership 157

Customer Experience Matrix

OCTOBER 2, 2012

As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. KXEN has since given me a closer look at the lead scoring product, underlying technology, and future plans. First for details on Predictive Lead Scoring itself. As originally reported, it’s free and requires no configuration to set up.

Lead Ranking 152

Lead Ranking Salesforce.com Automation Lead Scoring 152

The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. The most common changes (in order): job function, phone number, and mailing address. Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM da

InsideView 151

InsideView Zoominfo Content Landing Pages 151

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Social Media

Biznology

OCTOBER 3, 2012

Photo credit: Wikipedia. How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how. He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City. Before that, Nicolas got his MBA and worked in the software industry doing technical marketing, mostly in the open source/Linux space.

Copyright 157

Copyright DMCA Google Act-On 157

Writing on the Web

OCTOBER 3, 2012

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/ customer engagement.

Blogger 146

Blogger Content Trigger Marketing Business Blogging 146

Webbiquity

OCTOBER 5, 2012

After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. This is an update of the looking back at 100 post in July 2010. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date.

PR 145

PR Stats Social Media Twitter 145

Digital B2B Marketing

OCTOBER 2, 2012

It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. Do they watch the Super Bowl? Are they on Facebook? Do they read Sports Illustrated? Media sales representatives perpetuate the problem, comparing reach to their competitors.

Advertisements 141

Advertisements Advertising DemandBase CRM 141

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

OCTOBER 4, 2012

Image via CrunchBase. I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I read the second edition of Vanessa Fox’s Marketing in the Age of Google. Ms. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle.

Keywords 141

Keywords Allocation Paid Search Agency Adwords 141

ANNUITAS

OCTOBER 2, 2012

The Honda Corporation recently aired a new commercial touting their new 2013 Honda Accord. The theme of the commercial is “We Know You”. Throughout the commercial, the narrator discusses all the things they know about their drivers – you are tired, frustrated, need to work, have relationships, need to let loose, etc. The commercial speaks to us. No matter what our frame of mind, Honda knows us and can relate to us.

Ideal Customer Profiles 138

Ideal Customer Profiles B2B Sales Paid Search Agency Planning 138

B2B Memes

OCTOBER 4, 2012

Gideon Lichfield. Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Since then I’ve been thinking a lot about another new model Quartz embodies, this time involving its content. Instead of the traditional editorial beats , its coverage reflects what it calls obsessions.

Lead Ranking 128

Lead Ranking B2B Cross-Selling Act-On 128

Digital B2B Marketing

OCTOBER 4, 2012

Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. When you start with bad data, you get erroneous insights and your marketing goes in the wrong direction. A recent research result from ITSMA and Vision Edge Marketing is eye opening. Even though the importance of starting with good data should be obvious, B2B marketers are analyzing and optimizing marketing from a broken foundation.

Marketing Management 137

Marketing Management Planning Sales Qualified Leads B2B Marketing 137

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Rules

Biznology

OCTOBER 5, 2012

Photo credit: Stefson. You have probably thought about what your most important online conversion is–check out (if you’re an e-Commerce site), call on the phone, fill out a Web contact form, or something else (if you’re not an e-Commerce site). Good Internet marketers pay close attention to conversion rates, checking their Web analytics to see how many folks came to the site and how many actually converted.

Conversion Rate 126

Conversion Rate Conversion Amazon Internet Marketing 126

Convince & Convert

SEPTEMBER 30, 2012

Location3.com made this after my Content Marketing World presentation. You know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company? Nothing happens. Nothing. This is because companies treat the fact that they finished the content execution as the end game. We finished our mobile application and it showed up in the iTunes App Store.

Mobile Marketing 156

Mobile Marketing Paid Search Agency Marketing Content Marketing 156

B2B Memes

OCTOBER 5, 2012

Via the Media Briefing , this thought-provoking if rambling takedown of publishers’ unwarranted faith in content : “Once upon a time content in this industry was the reworked press releases that kept the advertising apart on the printed page. It was never valuable and it isn’t now. What is valuable is a deep understanding of what users need in order to better accomplish their work – and a determination to build technology and content into contexts that make improvements that people will pay for

Content 125

Content Press Conference Demand 125

Tomorrow People

OCTOBER 5, 2012

'Henry VIII understands the importance of good marketing. He needs to project the image of being a powerful ruler to rival monarchs all over the world, but he also needs to communicate with his populace to keep them updated about what the CEO of the nation is up to. As a forward-thinking monarch, Henry has a list of innovations to his name: breaking with Rome, establishing a new Church, pioneering divorce, utilising the capabilities of the Internet.

Rules 120

Rules Inbound Marketing Internet Marketing Marketing & Strategy 120

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Avitage

OCTOBER 1, 2012

'Chapter One Max Wilson, Director of Marketing for WE-CAN Technologies, received the following email from his boss on Monday morning. October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. The consensus is we need to redouble our […] The post I Need a Plan for 200 Videos for the Channel appeared first on Avitage.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

NuSpark Consulting

SEPTEMBER 29, 2012

Soon you can buy gifts right on Facebook. Embedded Link. Facebook Gifts. Buy gifts for your friends to celebrate birthdays, new jobs and other big moments. Google+: View post on Google+. Post imported by Google+Blog. Created By Daniel Treadwell. Related Posts: I'm meeting with eXelate Thursday- digital intelligence firm AuthorRank New option on LinkedIn- Skills endorsements.

Facebook 116

Facebook Google Linkedin Buy 116

Convince & Convert

OCTOBER 2, 2012

Social Media Policy photo from Flickr user: cambodia4kidsorg. Social media policies can be unlawful. In 1935, Congress enacted the National Labor Relations Act to protect the rights of employees, encourage collective bargaining and curtail dangerous workplace policies. Today, when an employee in the US believes they have been wrongfully terminated they notify the National Labor Relations Board, which has local offices nationwide.

Social Media 146

Social Media Media 146